Unbreakable Crayons

Shoppers searched for this 772K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $661K a year.

Searches, last 12 months

772K

Growth, 90 days vs prior 90

+5.0%

Conversion, latest week

7.4%

Market size, estimated

$661Ka year

Peak month

December2.8× the quietest month

Top search term

twistable colored pencils171K searches a year

Listings sell for $11.57 on average, from $3.52 to $19.60. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $11.57 that is $35K to $46K a year per listing.

Average price

$11.57under the $15 to $100 sweet spot

Price range

$3.52–$19.60

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

3,000–4,000

Revenue per listing a year

$35K–$46K

Returns

0.8%of orders · Amazon United States median 2.1%

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #49 within Drawing & Painting Supplies. It carries 14,673 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#49in Drawing & Painting Supplies

Average rating

4.73 starsAmazon United States average 4.42 stars

Average reviews

14,673per listing

Listings tracked

18

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

44 months