Umbreon
FailBuyers convert on only 1.0% of searches, so Umbreon is a Fail.
- Flapen Score
- 48 / 100Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 4648
- Market size
- $106K/yr356K searches / yr
- 90-day growth
- -4.3%search demand this quarter
- Competition
- 33%top-5 click share · 12 brands · 327 sellers
Flapen Score
Umbreon against its category
The dotted line is the Toys & Games average. Past it, Umbreon is stronger. Inside it, weaker.
Market
The Umbreon market on Amazon at a glance
Shoppers on Amazon United States searched for Umbreon 356K times last year and spent an estimated $106K. The top 5 brands take 91% of clicks. Demand peaks in Sep–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 356K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $106K a year.
- Searches, last 12 months
- 356K
- Growth, 90 days vs prior 90
- -4.3%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $106Ka year
- Peak month
- September2.2× the quietest month
- Top search term
- umbreon190K searches a year
02 · Price
A sale here is worth $31.13.
Listings sell for $31.13 on average, from $4.58 to $163.83. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $31.13 that is $0 to $3K a year per listing.
- Average price
- $31.13inside the $15 to $100 sweet spot
- Price range
- $4.58–$163.83
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #4,179 within Collectible Card Games. It carries 354 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 67%
- Out of stock, average day
- 6.8%
- Average rank
- #4,179in Collectible Card Games
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 354per listing
- Listings tracked
- 45
04 · Newcomers
5 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Umbreon products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Pokemon - Umbreon ex 060/131 Prismatic Evolutions Double Rare Foil Single Card
- Price
- $11.42
- Rating
- 4.7/5
- Reviews
- 86
- Age
- 1y ago

TAKARA TOMY Pokemon (Height 5cm) Moncolle Select Umbreon Noctali Nachtara Blacky Monster Collection
- Price
- $10.54
- Rating
- 4.3/5
- Reviews
- 67
- Age
- 2y ago

Umbreon Sylveon Espeon - Prismatic Evolutions Eevee 9 Card Lot Jolteon Flareon Vaporeon 059/13
- Price
- $13.90
- Rating
- 4.8/5
- Reviews
- 131
- Age
- 1y ago

Sanei PP122 Pokemon All Star Collection Umbreon Plush Brown/a
- Price
- $25.24
- Rating
- 4.7/5
- Reviews
- 519
- Age
- 7y ago

Pokemon: Umbreon - 8 Plush Character Dark-Type Moonlight Pokemon Soft Cuddly Stuffed Animal Figure Play & Display Collectible Licensed Anime Toy
- Price
- $28.09
- Rating
- 4.6/5
- Reviews
- 240
- Age
- 11mo ago
Trending
estimated 90-day click momentum
Funko Pop! Games: Pokemon - Umbreon (Flocked) Limited Edition Exclusive Vinyl Figure Collectibles Bundled with Box Protector
- Price
- $30.07
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 5mo ago

Pokmon Center: Ditto As Umbreon Plush
- Price
- $39.74
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 4mo ago

TAKARA TOMY Pokemon (Height 5cm) Moncolle Select Umbreon Noctali Nachtara Blacky Monster Collection
- Price
- $10.54
- Rating
- 4.3/5
- Reviews
- 67
- Age
- 2y ago

Bioworld Pokemon Adult Umbreon 197 Embroidered Precurve Snapback Hat for Men and Women
- Price
- $14.75
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 2y ago

Pokemon: Umbreon - 8 Plush Character Dark-Type Moonlight Pokemon Soft Cuddly Stuffed Animal Figure Play & Display Collectible Licensed Anime Toy
- Price
- $28.09
- Rating
- 4.6/5
- Reviews
- 240
- Age
- 11mo ago
Newest
by launch date
Pokmon Center: Ditto As Umbreon Plush
- Price
- $39.74
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 4mo ago

Funko Pop! Games: Pokemon - Umbreon (Flocked) Limited Edition Exclusive Vinyl Figure Collectibles Bundled with Box Protector
- Price
- $30.07
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 5mo ago

Pokmon Center: Eevee Collection: Umbreon Plush
- Price
- $38.00
- Rating
- 3.9/5
- Reviews
- 6
- Age
- 6mo ago

Pokmon Center: Sleeping Umbreon Pok Plush
- Price
- $124.35
- Rating
- 3.9/5
- Reviews
- 5
- Age
- 8mo ago

Pokemon: Umbreon - 8 Plush Character Dark-Type Moonlight Pokemon Soft Cuddly Stuffed Animal Figure Play & Display Collectible Licensed Anime Toy
- Price
- $28.09
- Rating
- 4.6/5
- Reviews
- 240
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.
Brands
12 falling
Sellers
327
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
33%
Top 20: 75%
Open market
7%
- Pokémon66%
- TOMY9%
- Funko6%
- Jazwares6%
- Sanei4%
- Bioworld2%
- Open — no brand owns it (6 brands, 7%)
Demand
Umbreon search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Umbreon search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- umbreon190K/yr
- umbreon pokemon card60K/yr
- pokemon umbreon22K/yr
- umbreon card17K/yr
- umbreon vmax15K/yr
- umbreon figure11K/yr
- umbreon pokemon12K/yr
- umbreon ex9K/yr
- pokemon cards umbreon5K/yr
- shiny umbreon6K/yr
Reviews and returns
What reviews say buyers love and hate about Umbreon
We read the reviews and the return reasons for every product selling here.
“too expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Umbreon questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








