Is umbreon profitable to sell on Amazon United States?

The niche generates $106K/yr across 45 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Skip it (48/100).

How competitive is the umbreon niche?

12 brands and 327 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in umbreon?

Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.5%.

When does demand for umbreon peak?

Demand peaks in Sep–Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the umbreon niche?

Listings span $4.58–$163.83; the average listing price is $31.13 (sweet spot $15–$100). The average incumbent carries 354 reviews — the moat a new listing must climb.

umbreon

Skip it

Weak search conversion (1.0%) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Incredible$31.13

avg listing price — sweet spot $15–$100

Competition

Great33%

top-5 click share — an open shelf

Review moat

Great353.56

avg incumbent reviews — the moat a new listing must climb

Price range

Good$4.58–$163.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$106K

$106K/yr · 356K searches

Growth

Bad-4.3%

90-day search growth — must beat 0% to launch

Brand share

Bad91%

top-5 brand share — brand-locked demand

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, umbreon is a $106K/yr Amazon United States market (356K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Sep–Dec. Verdict: Skip it — 48/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

umbreon market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $125K–$156K; units × avg price
Conversion rate: 1.0%
Avg BSR: #4,179
Page quality: 0%
Prime: 67%
Sponsored: 56%
Out of stock: 6.8%
Avg brand age: 35 months
Avg seller age: 149 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

12 falling

Sellers

327

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

33%

Top 20: 75%

Open market

Pokémon66%
TOMY9%
Funko6%
Jazwares6%
Sanei4%
Bioworld2%
Open — no brand owns it (6 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.3% search growth over the last 90 days.

Peak months: Sep, Dec · busiest ÷ quietest = 2.2×

Open Trend

Top umbreon search terms

umbreon190K/yr -2.5%0.8% conv.
umbreon pokemon card60K/yr -0.7%1.3% conv.
pokemon umbreon22K/yr +15.4%0.9% conv.
umbreon card17K/yr -21.5%1.2% conv.
umbreon vmax15K/yr -24.3%0.2% conv.
umbreon figure11K/yr +3.2%1.1% conv.
umbreon pokemon12K/yr +2.5%1.1% conv.
umbreon ex9K/yr -12.3%0.8% conv.
pokemon cards umbreon5K/yr -13.0%0.9% conv.
shiny umbreon6K/yr -5.1%0.1% conv.

All search terms

Top umbreon products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pokemon - Umbreon ex 060/131 Prismatic Evolutions Double Rare Foil Single Card

Pokémon$11.424.7★86 rev

TAKARA TOMY Pokemon (Height 5cm) Moncolle Select Umbreon Noctali Nachtara Blacky Monster Collection

TOMY$10.544.3★67 rev

Umbreon Sylveon Espeon - Prismatic Evolutions Eevee 9 Card Lot Jolteon Flareon Vaporeon 059/13

Pokémon$13.904.8★131 rev

Sanei PP122 Pokemon All Star Collection Umbreon Plush Brown/a

Sanei$25.244.7★519 rev

Pokemon: Umbreon - 8 Plush Character Dark-Type Moonlight Pokemon Soft Cuddly Stuffed Animal Figure Play & Display Collectible Licensed Anime Toy

Pokémon$28.094.6★240 rev

Newest

by launch date

Pokmon Center: Ditto As Umbreon Plush

Pokémon$39.745 rev

4mo ago

Funko Pop! Games: Pokemon - Umbreon (Flocked) Limited Edition Exclusive Vinyl Figure Collectibles Bundled with Box Protector

Funko$30.079 rev

5mo ago

Pokmon Center: Eevee Collection: Umbreon Plush

Pokémon$38.006 rev

6mo ago

Pokmon Center: Sleeping Umbreon Pok Plush

Pokémon$124.355 rev

8mo ago

Pokemon: Umbreon - 8 Plush Character Dark-Type Moonlight Pokemon Soft Cuddly Stuffed Animal Figure Play & Display Collectible Licensed Anime Toy

Pokémon$28.09240 rev

11mo ago

What buyers say about umbreon

What buyers praise and complain about, mined from review topics.

What buyers love

Collectibles33%

“Magical pack for the collector”

Value For Money17%

“Great deal”

Quality-Overall13%

“Good quality mug”

Advertised Vs Actual Product9%

“As pictured”

Gifting Purpose9%

“Good Christmas gift”

Fun/Entertainment Experience4%

“Great toy”

Size-Overall2%

“I think the size is pretty good it's at least the size of a cat”

Soft Feel1%

“Soft and cuddly”

Suitability Beginner1%

“Beginners buys for sure”

Developmental Needs1%

“Good for kids”

What buyers complain about

Value For Money49%

“too expensive”

Advertised Vs Actual Product15%

“False advertisement”

Quality-Overall10%

“Bad quality”

Size-Overall6%

“He was disappointed in the size”

Ethical Trade/Fair Trade3%

“I feel bad she got scammed”

Fun/Entertainment Experience1%

“will more than likely not bother with the fun reveal considering its a low end card”

Certifications1%

“Low graded”

Defective Material/Parts1%

“Was reseald and fake all was broken missing parts”

Gifting Purpose1%

“This was supposed to be a gift”

Recycle/Reuse1%

“Recycles looking cards”

Top return reasons

Size-Overall36%

Advertised Vs Actual Product25%

Value For Money15%

Defective Material/Parts7%

Product Condition4%

Color2%

Gifting Purpose2%

Certifications2%

Quality-Overall2%

Design-Overall1%

Common questions

Is umbreon profitable to sell on Amazon United States?: The niche generates $106K/yr across 45 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Skip it (48/100).
How competitive is the umbreon niche?: 12 brands and 327 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in umbreon?: Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.5%.
When does demand for umbreon peak?: Demand peaks in Sep–Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the umbreon niche?: Listings span $4.58–$163.83; the average listing price is $31.13 (sweet spot $15–$100). The average incumbent carries 354 reviews — the moat a new listing must climb.