Umbreon
weak search conversion (1.0%) — Umbreon doesn't clear our bar today.
Flapen Score
Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 46
Is Umbreon profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Umbreon is a $106K/yr Amazon United States market (356K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Sep–Dec. Verdict: Skip it — 48/100.
Umbreon: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -4.3% over the last 90 days and 1.0% of searches end in a purchase.
$106K
revenue / yr
Who owns the niche?
The top 5 brands hold 91% of demand, so 9% of the market is open.
9%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 45 products
Top Umbreon products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Pokemon - Umbreon ex 060/131 Prismatic Evolutions Double Rare Foil Single Card
- Price
- $11.42
- Rating
- 4.7/5
- Reviews
- 86
- Age
- 1y ago
TAKARA TOMY Pokemon (Height 5cm) Moncolle Select Umbreon Noctali Nachtara Blacky Monster Collection
- Price
- $10.54
- Rating
- 4.3/5
- Reviews
- 67
- Age
- 2y ago
Umbreon Sylveon Espeon - Prismatic Evolutions Eevee 9 Card Lot Jolteon Flareon Vaporeon 059/13
- Price
- $13.90
- Rating
- 4.8/5
- Reviews
- 131
- Age
- 1y ago
Sanei PP122 Pokemon All Star Collection Umbreon Plush Brown/a
- Price
- $25.24
- Rating
- 4.7/5
- Reviews
- 519
- Age
- 7y ago
Pokemon: Umbreon - 8 Plush Character Dark-Type Moonlight Pokemon Soft Cuddly Stuffed Animal Figure Play & Display Collectible Licensed Anime Toy
- Price
- $28.09
- Rating
- 4.6/5
- Reviews
- 240
- Age
- 11mo ago
Trending
90-day click momentum
Funko Pop! Games: Pokemon - Umbreon (Flocked) Limited Edition Exclusive Vinyl Figure Collectibles Bundled with Box Protector
- Price
- $30.07
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 5mo ago
Pokmon Center: Ditto As Umbreon Plush
- Price
- $39.74
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 4mo ago
TAKARA TOMY Pokemon (Height 5cm) Moncolle Select Umbreon Noctali Nachtara Blacky Monster Collection
- Price
- $10.54
- Rating
- 4.3/5
- Reviews
- 67
- Age
- 2y ago
Bioworld Pokemon Adult Umbreon 197 Embroidered Precurve Snapback Hat for Men and Women
- Price
- $14.75
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 2y ago
Pokemon: Umbreon - 8 Plush Character Dark-Type Moonlight Pokemon Soft Cuddly Stuffed Animal Figure Play & Display Collectible Licensed Anime Toy
- Price
- $28.09
- Rating
- 4.6/5
- Reviews
- 240
- Age
- 11mo ago
Newest
by launch datePokmon Center: Ditto As Umbreon Plush
- Price
- $39.74
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 4mo ago
Funko Pop! Games: Pokemon - Umbreon (Flocked) Limited Edition Exclusive Vinyl Figure Collectibles Bundled with Box Protector
- Price
- $30.07
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 5mo ago
Pokmon Center: Eevee Collection: Umbreon Plush
- Price
- $38.00
- Rating
- 3.9/5
- Reviews
- 6
- Age
- 6mo ago
Pokmon Center: Sleeping Umbreon Pok Plush
- Price
- $124.35
- Rating
- 3.9/5
- Reviews
- 5
- Age
- 8mo ago
Pokemon: Umbreon - 8 Plush Character Dark-Type Moonlight Pokemon Soft Cuddly Stuffed Animal Figure Play & Display Collectible Licensed Anime Toy
- Price
- $28.09
- Rating
- 4.6/5
- Reviews
- 240
- Age
- 11mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
Brands
12 falling
Sellers
327
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
33%
Top 20: 75%
Open market
7%
- Pokémon66%
- TOMY9%
- Funko6%
- Jazwares6%
- Sanei4%
- Bioworld2%
- Open — no brand owns it (6 brands, 7%)
Umbreon demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Dec · busiest ÷ quietest = 2.2×
Top Umbreon search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- umbreon190K/yr
- umbreon pokemon card60K/yr
- pokemon umbreon22K/yr
- umbreon card17K/yr
- umbreon vmax15K/yr
- umbreon figure11K/yr
- umbreon pokemon12K/yr
- umbreon ex9K/yr
- pokemon cards umbreon5K/yr
- shiny umbreon6K/yr
What reviews say buyers love and hate about Umbreon
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Magical pack for the collector”
“Great deal”
“Good quality mug”
“As pictured”
“Good Christmas gift”
What buyers complain about
87% of reviews“too expensive”
“False advertisement”
“Bad quality”
“He was disappointed in the size”
“I feel bad she got scammed”
Umbreon return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
67%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Umbreon questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
