Umamusume
weak search conversion (0.4%) — Umamusume doesn't clear our bar today.
Flapen Score
Top 33% of 3,143 Toys & Games niches · +3 vs the category median of 46
Is Umamusume profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Umamusume is a $216K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 49/100.
Umamusume: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -20.1% over the last 90 days and 0.4% of searches end in a purchase.
$216K
revenue / yr
Who owns the niche?
The top 5 brands hold 75% of demand, so 25% of the market is open.
25%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 51 products
Top Umamusume products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Umamusume Plush 9.8 Inch Umamusume: Pretty Derby Plushie Figurine Decorative Collectible Ornament for Home Sofa Tabletop Decor (Agnes Tachyon)
- Price
- $24.90
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 6mo ago
Shadowverse EVOLVE Collaboration Pack Uma Musume Pretty Derby Box
- Price
- $80.51
- Rating
- 4.3/5
- Reviews
- 624
- Age
- 4y ago
FuRyu Corporation-Umamusume: Pretty Derby Trio-Try-iT Figure -Orfevre-
- Price
- $55.64
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 1y ago
Furyu Corporation-Umamusume: Pretty Derby Trio-Try-iT Figure -Gentildonna-
- Price
- $58.88
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 8mo ago
BanPresto - Uma Musume: Pretty Derby - Curren Chan Statue
- Price
- $33.90
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 3y ago
Trending
90-day click momentum
Weiss Schwarz Anime Uma Musume Cinderella Gray Booster Pack Box
- Price
- $59.58
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 8mo ago
CYSNATU Anime Soft Plush Ornament Modern Decorative Cushion Pillow Stress Relief for Adult Home Decor (Brown)
- Price
- $24.89
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago
Z ZARPION Anime Cosplay Shoes Yellow White Black Slingback Shoes Halloween Boots(blackla-women-12.5)
- Price
- $48.64
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Womens Denim Shorts Casual Stylish Button Fly Shorts Mid Waisted Boyfriend Summer Ripped Shorts Light Blue L
- Price
- $26.46
- Rating
- 4.1/5
- Reviews
- 1,625
- Age
- 1y ago
Anime Character Plush Doll 9inch Soft Brown Hair Stuffed Figure with Cute Ears Collectible Kawaii Mascot for Fans & Home Decor
- Price
- $24.71
- Rating
- 4.1/5
- Reviews
- 9
- Age
- 4mo ago
Newest
by launch dateCYSNATU Anime Soft Plush Ornament Modern Decorative Cushion Pillow Stress Relief for Adult Home Decor (Brown)
- Price
- $24.89
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago
Z ZARPION Anime Cosplay Shoes Yellow White Black Slingback Shoes Halloween Boots(blackla-women-12.5)
- Price
- $48.64
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Anime Character Plush Doll 9inch Soft Brown Hair Stuffed Figure with Cute Ears Collectible Kawaii Mascot for Fans & Home Decor
- Price
- $24.71
- Rating
- 4.1/5
- Reviews
- 9
- Age
- 4mo ago
Umamusume Awful Iron On Patch
- Price
- $9.93
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago
Umamusume Plush 9.8 Inch Umamusume: Pretty Derby Plushie Figurine Decorative Collectible Ornament for Home Sofa Tabletop Decor (Agnes Tachyon)
- Price
- $24.90
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 6mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
Brands
21 rising
Sellers
196
Top-5 brand share
75%
Top 20: 99%
Top-5 click share
34%
Top 20: 73%
Open market
21%
- Banpresto24%
- Furyu18%
- Generic17%
- Bushiroad12%
- TAMASHII NATIONS4%
- SANMM4%
Umamusume demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Umamusume search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- umamusume579K/yr
- umamusume figure111K/yr
- uma musume166K/yr
- uma musume figure52K/yr
- umamusume: pretty derby71K/yr
- umamusume nendoroid14K/yr
- umamusume pretty derby26K/yr
- umamusume merch11K/yr
- uma musume: pretty derby18K/yr
- uma musume pretty derby11K/yr
What reviews say buyers love and hate about Umamusume
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Amazing Quality”
“Looked just like its advertised”
“Beautiful collection”
“Good value”
“Cute birthday gift for my niece”
What buyers complain about
71% of reviews“Just feels cheap”
“Only complaint i can have is the figures are differently priced”
“They compact the plush so much that she is just flat and deformed”
“I think it might run a little small”
“I believe these are print-on-demand which used to be a major no-no for me”
Umamusume return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
81%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Umamusume questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
