Umamusume
FailBuyers convert on only 0.4% of searches, so Umamusume is a Fail.
- Flapen Score
- 49 / 100Top 33% of 3,143 Toys & Games niches · +3 vs the category median of 4649
- Market size
- $216K/yr1.1M searches / yr
- 90-day growth
- -20.1%search demand this quarter
- Competition
- 34%top-5 click share · 21 brands · 196 sellers
Flapen Score
Umamusume against its category
The dotted line is the Toys & Games average. Past it, Umamusume is stronger. Inside it, weaker.
Market
The Umamusume market on Amazon at a glance
Shoppers on Amazon United States searched for Umamusume 1.1M times last year and spent an estimated $216K. The top 5 brands take 75% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $216K a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- -20.1%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $216Ka year
- Top search term
- umamusume579K searches a year
02 · Price
A sale here is worth $48.97.
Listings sell for $48.97 on average, from $9.93 to $225.01. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $48.97 that is $0 to $5K a year per listing.
- Average price
- $48.97inside the $15 to $100 sweet spot
- Price range
- $9.93–$225.01
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
29% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #5,526 within Statues, Bobbleheads & Busts. It carries 219 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 82%
- Out of stock, average day
- 6.3%
- Average rank
- #5,526in Statues, Bobbleheads & Busts
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 219per listing
- Listings tracked
- 51
04 · Newcomers
4 of last year's 15 launches cleared the first-year sales bar.
15 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 15
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Umamusume products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Umamusume Plush 9.8 Inch Umamusume: Pretty Derby Plushie Figurine Decorative Collectible Ornament for Home Sofa Tabletop Decor (Agnes Tachyon)
- Price
- $24.90
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 6mo ago

Shadowverse EVOLVE Collaboration Pack Uma Musume Pretty Derby Box
- Price
- $80.51
- Rating
- 4.3/5
- Reviews
- 624
- Age
- 4y ago

FuRyu Corporation-Umamusume: Pretty Derby Trio-Try-iT Figure -Orfevre-
- Price
- $55.64
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 1y ago

Furyu Corporation-Umamusume: Pretty Derby Trio-Try-iT Figure -Gentildonna-
- Price
- $58.88
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 8mo ago

BanPresto - Uma Musume: Pretty Derby - Curren Chan Statue
- Price
- $33.90
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 3y ago
Trending
estimated 90-day click momentum
Weiss Schwarz Anime Uma Musume Cinderella Gray Booster Pack Box
- Price
- $59.58
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 8mo ago

CYSNATU Anime Soft Plush Ornament Modern Decorative Cushion Pillow Stress Relief for Adult Home Decor (Brown)
- Price
- $24.89
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

Z ZARPION Anime Cosplay Shoes Yellow White Black Slingback Shoes Halloween Boots(blackla-women-12.5)
- Price
- $48.64
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Womens Denim Shorts Casual Stylish Button Fly Shorts Mid Waisted Boyfriend Summer Ripped Shorts Light Blue L
- Price
- $26.46
- Rating
- 4.1/5
- Reviews
- 1,625
- Age
- 1y ago

Anime Character Plush Doll 9inch Soft Brown Hair Stuffed Figure with Cute Ears Collectible Kawaii Mascot for Fans & Home Decor
- Price
- $24.71
- Rating
- 4.1/5
- Reviews
- 9
- Age
- 4mo ago
Newest
by launch date
CYSNATU Anime Soft Plush Ornament Modern Decorative Cushion Pillow Stress Relief for Adult Home Decor (Brown)
- Price
- $24.89
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

Z ZARPION Anime Cosplay Shoes Yellow White Black Slingback Shoes Halloween Boots(blackla-women-12.5)
- Price
- $48.64
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Anime Character Plush Doll 9inch Soft Brown Hair Stuffed Figure with Cute Ears Collectible Kawaii Mascot for Fans & Home Decor
- Price
- $24.71
- Rating
- 4.1/5
- Reviews
- 9
- Age
- 4mo ago

Umamusume Awful Iron On Patch
- Price
- $9.93
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

Umamusume Plush 9.8 Inch Umamusume: Pretty Derby Plushie Figurine Decorative Collectible Ornament for Home Sofa Tabletop Decor (Agnes Tachyon)
- Price
- $24.90
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.
Brands
21 rising
Sellers
196
Est. top-5 brand share
75%
Top 20: 99%
Est. top-5 click share
34%
Top 20: 73%
Open market
21%
- Banpresto24%
- Furyu18%
- Generic17%
- Bushiroad12%
- TAMASHII NATIONS4%
- SANMM4%
Demand
Umamusume search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.7× · 11 of 12 months tracked
Search terms
Top Umamusume search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- umamusume579K/yr
- umamusume figure111K/yr
- uma musume166K/yr
- uma musume figure52K/yr
- umamusume: pretty derby71K/yr
- umamusume nendoroid14K/yr
- umamusume pretty derby26K/yr
- umamusume merch11K/yr
- uma musume: pretty derby18K/yr
- uma musume pretty derby11K/yr
Reviews and returns
What reviews say buyers love and hate about Umamusume
We read the reviews and the return reasons for every product selling here.
“Just feels cheap”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Umamusume questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








