Is umamusume profitable to sell on Amazon United States?

The niche generates $216K/yr across 51 tracked products. 4 of 15 products launched in the last 360 days are still selling. 90-day search growth is -20.1%. Flapen's verdict: Skip it (49/100).

How competitive is the umamusume niche?

21 brands and 196 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in umamusume?

Top complaints mined from reviews: Quality-Overall, Value For Money, Compactness. The return rate is 0.8%.

What does it cost to enter the umamusume niche?

Listings span $9.93–$225.01; the average listing price is $48.97 (sweet spot $15–$100). The average incumbent carries 219 reviews — the moat a new listing must climb.

umamusume

Skip it

Weak search conversion (0.4%) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great$48.97

avg listing price — sweet spot $15–$100

Review moat

Great219.29

avg incumbent reviews — the moat a new listing must climb

Competition

Great34%

top-5 click share — an open shelf

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Market size

Okay$216K

$216K/yr · 1.1M searches

Price range

Okay$9.93–$225.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-20.1%

90-day search growth — must beat 0% to launch

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, umamusume is a $216K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 49/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

umamusume market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $147K–$196K; units × avg price
Conversion rate: 0.4%
Avg BSR: #5,526
Page quality: 0%
Prime: 82%
Sponsored: 29%
Out of stock: 6.3%
Avg brand age: 31 months
Avg seller age: 164 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

21 rising

Sellers

196

Top-5 brand share

75%

Top 20: 99%

Top-5 click share

34%

Top 20: 73%

Open market

21%

Banpresto24%
Furyu18%
Generic17%
Bushiroad12%
TAMASHII NATIONS4%
SANMM4%

Demand

Weekly Amazon search volume, last 48 weeks — -20.1% search growth over the last 90 days.

Open Trend

Top umamusume search terms

umamusume579K/yr -14.9%0.2% conv.
umamusume figure111K/yr -12.5%0.4% conv.
uma musume166K/yr -28.7%0.2% conv.
uma musume figure52K/yr -20.3%0.3% conv.
umamusume: pretty derby71K/yr -71.6%0.1% conv.
umamusume nendoroid14K/yr -21.6%0.0% conv.
umamusume pretty derby26K/yr -34.7%0.0% conv.
umamusume merch11K/yr -35.8%0.5% conv.
uma musume: pretty derby18K/yr -31.5%0.2% conv.
uma musume pretty derby11K/yr -32.6%0.1% conv.

All search terms

Top umamusume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Umamusume Plush 9.8 Inch Umamusume: Pretty Derby Plushie Figurine Decorative Collectible Ornament for Home Sofa Tabletop Decor (Agnes Tachyon)

Generic$24.904.6★25 rev

Shadowverse EVOLVE Collaboration Pack Uma Musume Pretty Derby Box

Bushiroad$80.514.3★624 rev

FuRyu Corporation-Umamusume: Pretty Derby Trio-Try-iT Figure -Orfevre-

Furyu$55.645.0★6 rev

Furyu Corporation-Umamusume: Pretty Derby Trio-Try-iT Figure -Gentildonna-

Furyu$58.884.7★8 rev

BanPresto - Uma Musume: Pretty Derby - Curren Chan Statue

Banpresto$33.904.6★72 rev

Newest

by launch date

CYSNATU Anime Soft Plush Ornament Modern Decorative Cushion Pillow Stress Relief for Adult Home Decor (Brown)

CYSNATU$24.891 rev

2mo ago

Z ZARPION Anime Cosplay Shoes Yellow White Black Slingback Shoes Halloween Boots(blackla-women-12.5)

Z ZARPION$48.640 rev

4mo ago

Anime Character Plush Doll 9inch Soft Brown Hair Stuffed Figure with Cute Ears Collectible Kawaii Mascot for Fans & Home Decor

Fesuphy$24.719 rev

4mo ago

Umamusume Awful Iron On Patch

Generic$9.932 rev

6mo ago

Umamusume Plush 9.8 Inch Umamusume: Pretty Derby Plushie Figurine Decorative Collectible Ornament for Home Sofa Tabletop Decor (Agnes Tachyon)

Generic$24.9025 rev

6mo ago

What buyers say about umamusume

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall38%

“Amazing Quality”

Advertised Vs Actual Product11%

“Looked just like its advertised”

Collectibles10%

“Beautiful collection”

Value For Money9%

“Good value”

Gifting Purpose4%

“Cute birthday gift for my niece”

Display-Overall3%

“If you just want her as a display”

Accuracy-Overall3%

“Lore accurate”

Durability3%

“1 year EDC no faults”

Soft Feel3%

“Soft and fuzzy blanket that keeps me very warm”

Size-Overall2%

“Great fit”

What buyers complain about

Quality-Overall19%

“Just feels cheap”

Value For Money14%

“Only complaint i can have is the figures are differently priced”

Compactness14%

“They compact the plush so much that she is just flat and deformed”

Size-Overall12%

“I think it might run a little small”

Print Quality7%

“I believe these are print-on-demand which used to be a major no-no for me”

Wrinkles5%

“However, they vacuum sealed the plushie so tightly it's all wrinkled and a bit flat compared to other images I've seen of the plush from other people”

Top return reasons

Size-Overall54%

Waist Fit12%

Thigh Fit8%

Defective Material/Parts5%

Weight Heavy4%

Quality-Overall3%