ultra instinct goku figure
Skip itA small market ($24K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$44.98avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,026.31avg incumbent reviews — the moat a new listing must climb
Price range
Okay$13.76–$202.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$24K$24K/yr · 95K searches
According to Flapen's Amazon United States niche tracking, ultra instinct goku figure is a $24K/yr Amazon United States market (95K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
ultra instinct goku figure market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $34K–$45K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #5,395
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 33%
- Out of stock
- 0.3%
- Avg brand age
- 41 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
234
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
42%
Top 20: 80%
Open market
16%
- Banpresto32%
- Bioworld17%
- TAMASHII NATIONS15%
- Bandai Namco10%
- BANDAI7%
- DRAGON STARS SERIES4%
- Open — no brand owns it (10 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.1% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 32.3×
Top ultra instinct goku figure search terms
- goku statue34K/yr
- goku ultra instinct22K/yr
- ultra instinct goku18K/yr
- ultra instinct goku figure9K/yr
- banpresto goku6K/yr
- goku banpresto5K/yr
Top ultra instinct goku figure products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TAMASHII NATIONS - Dragon Ball Super - Son Goku -Ultra Instinct- (Reissue) Bandai Spirits S.H.Figuarts Action Figure
TAMASHII NATIONS$80.974.6★504 rev
Bandai Namco - Dragon Ball Super - Goku Ultra Instinct Dragon Ball Evolve 5 Action Figure
Bandai Namco$13.764.6★3,425 rev
Dragon Ball Super Ultra Instinct Goku Mens Black T-Shirt-XXL
Bioworld$17.954.7★255 rev
Banpresto - Dragon Ball Super - Son Goku Ultra Instinct Solid Edge Works Figure
Banpresto$29.124.8★64 rev
Dragon Ball Super Ultra Instinct Goku Mens Black T-Shirt-XL
Bioworld$18.224.7★255 rev
Newest
by launch date
DMYIZZ Anime Figures Cartoon Figurines Cute Collectable Figure Holiday Creative Gift Birthday Decorations
DMYIZZ$69.615 rev
Anime Super Hero Action Figures Set Collectible Warrior Figurines 7.8Inch Energy Style Character Models for Display Party Favors & Gift Collection (6PCS)
EAZZ$36.88101 rev
Banpresto - Dragon Ball Super - Son Goku Ultra Instinct (vs Jiren) Match Makers Figure
Banpresto$24.939 rev
Banpresto - Dragon Ball Z - Son Goku (vs Frieza) Match Makers Figure
Banpresto$29.652 rev
Funko Pop! Anime: Dragon Ball Super - Goku Ultra Instinct with Kamehameha
Funko$36.6410 rev
Trending
90-day click momentumDMYIZZ Anime Figures Cartoon Figurines Cute Collectable Figure Holiday Creative Gift Birthday Decorations
DMYIZZ$69.613.0★
Dragon Ball Super Ultra Instinct Goku Mens Black T-Shirt-Large
Bioworld$18.584.7★
Dragon Ball Super Ultra Instinct Goku Mens Black T-Shirt-XL
Bioworld$18.224.7★
Anime Super Hero Action Figures Set Collectible Warrior Figurines 7.8Inch Energy Style Character Models for Display Party Favors & Gift Collection (6PCS)
EAZZ$36.884.2★
Dragon Ball Super Ultra Instinct Goku Mens Black T-Shirt-XXL
Bioworld$17.954.7★
What buyers say about ultra instinct goku figure
What buyers praise and complain about, mined from review topics.What buyers love
“the quality of the accessories are great”
“The price was great”
“Very nice addition to the collection”
“Fits good”
“Christmas gift”
“Great design”
“Way better than I imagined”
“good durability”
“The color, clarity and size is perfect”
“Moveable cool”
What buyers complain about
“that if I pay $20 for a toy its going to be taller than 5 inches”
“Quality control issues”
“broke easily”
“Doesnt stay together very well”
“This is false advertisement at its finest”
“Figures are extra extra sharp”
“But the problem is the body parts certain parts can fall off fast”
“super diappointed because this is a gift”
“constantly blinks in different colors”
“accessories fall off pretty easy”
Top return reasons
Common questions
- Is ultra instinct goku figure profitable to sell on Amazon United States?
- The niche generates $24K/yr across 39 tracked products. 10 of 13 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Skip it (41/100).
- How competitive is the ultra instinct goku figure niche?
- 16 brands and 234 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in ultra instinct goku figure?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.3%.
- When does demand for ultra instinct goku figure peak?
- Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 32.3× the quietest.
- What does it cost to enter the ultra instinct goku figure niche?
- Listings span $13.76–$202.60; the average listing price is $44.98 (sweet spot $15–$100). The average incumbent carries 1,026 reviews — the moat a new listing must climb.