Ultra Instinct Goku Figure
FailShoppers spend an estimated $24K a year here, so Ultra Instinct Goku Figure is a Fail.
- Flapen Score
- 41 / 100Ranks 2,055 of 3,143 Toys & Games niches · −5 vs the category median of 4641
- Market size
- $24K/yr95K searches / yr
- 90-day growth
- -10.1%search demand this quarter
- Competition
- 42%top-5 click share · 16 brands · 234 sellers
Flapen Score
Ultra Instinct Goku Figure against its category
The dotted line is the Toys & Games average. Past it, Ultra Instinct Goku Figure is stronger. Inside it, weaker.
Market
The Ultra Instinct Goku Figure market on Amazon at a glance
Shoppers on Amazon United States searched for Ultra Instinct Goku Figure 95K times last year and spent an estimated $24K. The top 5 brands take 81% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.
- Searches, last 12 months
- 95K
- Growth, 90 days vs prior 90
- -10.1%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $24Ka year
- Peak month
- December32.3× the quietest month
- Top search term
- goku statue34K searches a year
02 · Price
A sale here is worth $44.98.
Listings sell for $44.98 on average, from $13.76 to $202.60. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $44.98 that is $0 to $4K a year per listing.
- Average price
- $44.98inside the $15 to $100 sweet spot
- Price range
- $13.76–$202.60
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #5,395 within Statues, Bobbleheads & Busts. It carries 1,026 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 90%
- Out of stock, average day
- 0.3%
- Average rank
- #5,395in Statues, Bobbleheads & Busts
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 1,026per listing
- Listings tracked
- 39
04 · Newcomers
10 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Ultra Instinct Goku Figure products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
TAMASHII NATIONS - Dragon Ball Super - Son Goku -Ultra Instinct- (Reissue) Bandai Spirits S.H.Figuarts Action Figure
- Price
- $80.97
- Rating
- 4.6/5
- Reviews
- 504
- Age
- 2y ago

Bandai Namco - Dragon Ball Super - Goku Ultra Instinct Dragon Ball Evolve 5 Action Figure
- Price
- $13.76
- Rating
- 4.6/5
- Reviews
- 3,425
- Age
- 4y ago

Dragon Ball Super Ultra Instinct Goku Mens Black T-Shirt-XXL
- Price
- $17.95
- Rating
- 4.7/5
- Reviews
- 255
- Age
- 4y ago

Banpresto - Dragon Ball Super - Son Goku Ultra Instinct Solid Edge Works Figure
- Price
- $29.12
- Rating
- 4.8/5
- Reviews
- 64
- Age
- 11mo ago

Dragon Ball Super Ultra Instinct Goku Mens Black T-Shirt-XL
- Price
- $18.22
- Rating
- 4.7/5
- Reviews
- 255
- Age
- 4y ago
Trending
estimated 90-day click momentum
DMYIZZ Anime Figures Cartoon Figurines Cute Collectable Figure Holiday Creative Gift Birthday Decorations
- Price
- $69.61
- Rating
- 3.0/5
- Reviews
- 5
- Age
- 4mo ago

Dragon Ball Super Ultra Instinct Goku Mens Black T-Shirt-Large
- Price
- $18.58
- Rating
- 4.7/5
- Reviews
- 255
- Age
- 4y ago

Dragon Ball Super Ultra Instinct Goku Mens Black T-Shirt-XL
- Price
- $18.22
- Rating
- 4.7/5
- Reviews
- 255
- Age
- 4y ago

Anime Super Hero Action Figures Set Collectible Warrior Figurines 7.8Inch Energy Style Character Models for Display Party Favors & Gift Collection (6PCS)
- Price
- $36.88
- Rating
- 4.2/5
- Reviews
- 101
- Age
- 5mo ago

Dragon Ball Super Ultra Instinct Goku Mens Black T-Shirt-XXL
- Price
- $17.95
- Rating
- 4.7/5
- Reviews
- 255
- Age
- 4y ago
Newest
by launch date
DMYIZZ Anime Figures Cartoon Figurines Cute Collectable Figure Holiday Creative Gift Birthday Decorations
- Price
- $69.61
- Rating
- 3.0/5
- Reviews
- 5
- Age
- 4mo ago

Anime Super Hero Action Figures Set Collectible Warrior Figurines 7.8Inch Energy Style Character Models for Display Party Favors & Gift Collection (6PCS)
- Price
- $36.88
- Rating
- 4.2/5
- Reviews
- 101
- Age
- 5mo ago

Banpresto - Dragon Ball Super - Son Goku Ultra Instinct (vs Jiren) Match Makers Figure
- Price
- $24.93
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 6mo ago

Banpresto - Dragon Ball Z - Son Goku (vs Frieza) Match Makers Figure
- Price
- $29.65
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

Funko Pop! Anime: Dragon Ball Super - Goku Ultra Instinct with Kamehameha
- Price
- $36.64
- Rating
- 3.9/5
- Reviews
- 10
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
234
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
42%
Top 20: 80%
Open market
16%
- Banpresto32%
- Bioworld17%
- TAMASHII NATIONS15%
- Bandai Namco10%
- BANDAI7%
- DRAGON STARS SERIES4%
- Open — no brand owns it (10 brands, 16%)
Demand
Ultra Instinct Goku Figure search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 32.3×
Search terms
Top Ultra Instinct Goku Figure search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- goku statue34K/yr
- goku ultra instinct22K/yr
- ultra instinct goku18K/yr
- ultra instinct goku figure9K/yr
- banpresto goku6K/yr
- goku banpresto5K/yr
Reviews and returns
What reviews say buyers love and hate about Ultra Instinct Goku Figure
We read the reviews and the return reasons for every product selling here.
“that if I pay $20 for a toy its going to be taller than 5 inches”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ultra Instinct Goku Figure questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








