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Tween Easter

Fail

Demand is soft, at -91.9% this quarter, so Tween Easter is a Fail.

Flapen Score
36
36 / 100
Ranks 2,561 of 3,143 Toys & Games niches · −10 vs the category median of 46
Market size
$217K/yr74K searches / yr
90-day growth
-91.9%search demand this quarter
Competition
92%top-5 click share · 4 brands · 25 sellers

Flapen Score

Tween Easter against its category

The dotted line is the Toys & Games average. Past it, Tween Easter is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tween Easter market on Amazon at a glance

Shoppers on Amazon United States searched for Tween Easter 74K times last year and spent an estimated $217K. All 4 brands take every click. Demand peaks in Mar–Apr. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -91.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $217K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-91.9%
Conversion, latest week
5.2%
Market size, estimated
$217Ka year
Peak month
April24.7× the quietest month
Top search term
grounded for life game12K searches a year

02 · Price

A sale here is worth $56.45.

Listings sell for $56.45 on average, from $9.28 to $137.18. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $56.45 that is $6K to $14K a year per listing.

Average price
$56.45inside the $15 to $100 sweet spot
Price range
$9.28–$137.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$6K–$14K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

14% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,600 within Dedicated Deck Card Games. It carries 1,153 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
57%
Out of stock, average day
0.0%
Average rank
#1,600in Dedicated Deck Card Games
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
1,153per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Tween Easter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

25

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 177%
  • Brand 215%
  • Brand 34%
  • Brand 44%

Demand

Tween Easter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 24.7×

Reviews and returns

What reviews say buyers love and hate about Tween Easter

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Fun/Entertainment Experience”
100%of negative reviews mention “Fun/Entertainment Experience”
2.1%of orders come back
“teens did not enjoy”
A buyer, on “Fun/Entertainment Experience”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Tween Easter questions

Answered from the same tracked data.