Trump Card

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $161K a year.

Searches, last 12 months

179K

Growth, 90 days vs prior 90

+27.7%

Conversion, latest week

8.1%

Market size, estimated

$161Ka year

Peak month

December2.5× the quietest month

Top search term

top trumps68K searches a year

Listings sell for $11.17 on average, from $4.56 to $17.41. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $11.17 that is $1K to $3K a year per listing.

Average price

$11.17under the $15 to $100 sweet spot

Price range

$4.56–$17.41

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

0.7%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #1,449 within Dedicated Deck Card Games. It carries 896 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

6.2%

Average rank

#1,449in Dedicated Deck Card Games

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

896per listing

Listings tracked

41

8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

6Amazon's first-year sales bar

Average brand age

42 months