Trolls Toys
soft demand (-9.5% this quarter) — Trolls Toys doesn't clear our bar today.
Flapen Score
Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 46
Is Trolls Toys profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Trolls Toys is a $215K/yr Amazon United States market (580K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 48/100.
Trolls Toys: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -9.5% over the last 90 days and 2.3% of searches end in a purchase.
$215K
revenue / yr
Who owns the niche?
The top 5 brands hold 88% of demand, so 12% of the market is open.
12%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 33 products
Top Trolls Toys products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Mattel DreamWorks Trolls Band Together Toys Best of Friends Pack with 5 Small Dolls & 2 Character Figures Includes Queen Poppy Doll
- Price
- $23.72
- Rating
- 4.7/5
- Reviews
- 554
- Age
- 2y ago
Trolls 13-inch World Tour Poppy & Branch Friendship Plush 2-Pack Stuffed Animals Kids Toys for Ages 3 Up Amazon Exclusive by Just Play
- Price
- $22.24
- Rating
- 4.8/5
- Reviews
- 3,812
- Age
- 6y ago
DreamWorks Universal Trolls Poppy Girls 2 Piece T-Shirt and Short Set for Toddlers and Big Kids
- Price
- $16.86
- Rating
- 4.6/5
- Reviews
- 169
- Age
- 5y ago
Mattel DreamWorks Trolls Band Together Toys Mount Rageous Playset with Queen Poppy Small Doll & 25+ Accessories 4 Hair Pops
- Price
- $28.23
- Rating
- 4.6/5
- Reviews
- 415
- Age
- 2y ago
DreamWorks Trolls Juniors More Glitter Viva Festival Muscle
- Price
- $12.03
- Rating
- 3.0/5
- Reviews
- 4
- Age
- 2y ago
Trending
90-day click momentum
DREAMWORKS TROLLS Poppy Girls Short Sleeve T-Shirt and Shorts Set for Toddler to Big Kids
- Price
- $18.57
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago
30 Pcs Long-Haired Lucky Mini Troll Dolls - 4 Vintage Style Action Figures (0.8 Body) with Colorful Hair. Small Toys for Kids Goodie Bag Fillers Classroom Prizes Pinata Stuffers & Cake Toppers
- Price
- $15.23
- Rating
- 4.8/5
- Reviews
- 77
- Age
- 5mo ago
DreamWorks Universal Trolls Poppy Girls 2 Piece T-Shirt and Short Set for Toddlers and Big Kids
- Price
- $16.86
- Rating
- 4.6/5
- Reviews
- 169
- Age
- 5y ago
DreamWorks Trolls Juniors More Glitter Viva Festival Muscle
- Price
- $12.03
- Rating
- 3.0/5
- Reviews
- 4
- Age
- 2y ago
Mattel DreamWorks Trolls Band Together Branch Small Doll with Removable Outfit & Plush Hair Toys Inspired by the Movie
- Price
- $6.17
- Rating
- 4.7/5
- Reviews
- 1,381
- Age
- 2y ago
Newest
by launch dateDREAMWORKS TROLLS Poppy Girls Short Sleeve T-Shirt and Shorts Set for Toddler to Big Kids
- Price
- $18.57
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago
30 Pcs Long-Haired Lucky Mini Troll Dolls - 4 Vintage Style Action Figures (0.8 Body) with Colorful Hair. Small Toys for Kids Goodie Bag Fillers Classroom Prizes Pinata Stuffers & Cake Toppers
- Price
- $15.23
- Rating
- 4.8/5
- Reviews
- 77
- Age
- 5mo ago
Trolls DreamWorks Fun Fair Surprise Mineez - 1.5 Inch Collectible Figures - Sweet Surprises 11 Pack 35+ to Collect in Series 2
- Price
- $5.74
- Rating
- 4.7/5
- Reviews
- 225
- Age
- 1y ago
10 PCS Long-haired Lucky Mini Troll Dolls Assorted Hair Colors 0.78 Bodies 2 Hair. Cake Toppers Action Figures School Project Arts and Crafts Party Favors
- Price
- $7.80
- Rating
- 4.7/5
- Reviews
- 623
- Age
- 2y ago
DreamWorks Trolls Juniors More Glitter Viva Festival Muscle
- Price
- $12.03
- Rating
- 3.0/5
- Reviews
- 4
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 falling
Sellers
84
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
43%
Top 20: 85%
Open market
10%
- DREAMWORKS TROLLS48%
- Mattel28%
- Hasbro5%
- Yintlilocn4%
- Pillow Pets3%
- Crayola3%
- Open — no brand owns it (7 brands, 10%)
Trolls Toys demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 10.8×
Top Trolls Toys search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- trolls toys315K/yr
- trolls toys for girls62K/yr
- poppy trolls28K/yr
- trolls poppy17K/yr
- dreamworks trolls14K/yr
- poppy doll11K/yr
- trolls band together toys14K/yr
- trolls movie toys9K/yr
- trolls toy12K/yr
- princess poppy11K/yr
What reviews say buyers love and hate about Trolls Toys
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“SUPER FUN”
“Good price”
“Perfect size dolls”
“Great quality”
“have a versatile color option for everyone to choose their favorite one”
What buyers complain about
67% of reviews“Bigger than I expected”
“My only real complaint is the price”
“poor quality”
“breaks easily”
“sound nothing like the original characters”
Trolls Toys return rate & reasons
Why buyers send it back, as a share of all return requests.
1.3%
Return rate
71%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Trolls Toys questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
