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Trolls Playset

Fail

Shoppers spend an estimated $2K a year here, so Trolls Playset is a Fail.

Flapen Score
30
30 / 100
Ranks 2,963 of 3,143 Toys & Games niches · −16 vs the category median of 46
Market size
$2K/yr16K searches / yr
90-day growth
-18.3%search demand this quarter
Competition
67%top-5 click share · 4 brands · 73 sellers

Flapen Score

Trolls Playset against its category

The dotted line is the Toys & Games average. Past it, Trolls Playset is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Trolls Playset market on Amazon at a glance

Shoppers on Amazon United States searched for Trolls Playset 16K times last year and spent an estimated $2K. All 4 brands take every click. Demand peaks in Aug–Sep–Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
-18.3%
Conversion, latest week
0.6%
Market size, estimated
$2Ka year
Peak month
December4.0× the quietest month
Top search term
trolls playset5K searches a year

02 · Price

A sale here is worth $17.13.

Listings sell for $17.13 on average, from $5.74 to $35.37. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $17.13 that is $0 to $2K a year per listing.

Average price
$17.13inside the $15 to $100 sweet spot
Price range
$5.74–$35.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

26% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #3,541 within Playsets. It carries 506 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
26%
Prime listings
89%
Out of stock, average day
4.4%
Average rank
#3,541in Playsets
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
506per listing
Listings tracked
19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Trolls Playset products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 flat

Sellers

73

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Brand 139%
  • Brand 237%
  • Brand 321%
  • Brand 43%

Demand

Trolls Playset search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Trolls Playset search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • trolls playset5K/yr
  • troll house2K/yr
  • trolls house2K/yr
  • trolls polly pocket2K/yr
  • polly pocket trolls2K/yr
  • imaginext trolls2K/yr
  • trolls imaginext911/yr

Reviews and returns

What reviews say buyers love and hate about Trolls Playset

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Value For Money”
53%of negative reviews mention “Size-Overall”
1.4%of orders come back
“Bigger than I expected”
A buyer, on “Size-Overall”53% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Trolls Playset questions

Answered from the same tracked data.