Trolls Playset
FailShoppers spend an estimated $2K a year here, so Trolls Playset is a Fail.
- Flapen Score
- 30 / 100Ranks 2,963 of 3,143 Toys & Games niches · −16 vs the category median of 4630
- Market size
- $2K/yr16K searches / yr
- 90-day growth
- -18.3%search demand this quarter
- Competition
- 67%top-5 click share · 4 brands · 73 sellers
Flapen Score
Trolls Playset against its category
The dotted line is the Toys & Games average. Past it, Trolls Playset is stronger. Inside it, weaker.
Market
The Trolls Playset market on Amazon at a glance
Shoppers on Amazon United States searched for Trolls Playset 16K times last year and spent an estimated $2K. All 4 brands take every click. Demand peaks in Aug–Sep–Nov–Dec. Flapen scores it 30 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.
- Searches, last 12 months
- 16K
- Growth, 90 days vs prior 90
- -18.3%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $2Ka year
- Peak month
- December4.0× the quietest month
- Top search term
- trolls playset5K searches a year
02 · Price
A sale here is worth $17.13.
Listings sell for $17.13 on average, from $5.74 to $35.37. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $17.13 that is $0 to $2K a year per listing.
- Average price
- $17.13inside the $15 to $100 sweet spot
- Price range
- $5.74–$35.37
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
26% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #3,541 within Playsets. It carries 506 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 26%
- Prime listings
- 89%
- Out of stock, average day
- 4.4%
- Average rank
- #3,541in Playsets
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 506per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Trolls Playset products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Mattel DreamWorks Trolls Band Together Toys Mount Rageous Playset with Queen Poppy Small Doll & 25+ Accessories 4 Hair Pops
- Price
- $28.23
- Rating
- 4.6/5
- Reviews
- 415
- Age
- 2y ago

DREAMWORKS TROLLS Band Together Mineez 10 pc Rhonda Play & Display Case | Amazon Exclusive
- Price
- $18.02
- Rating
- 4.7/5
- Reviews
- 501
- Age
- 2y ago

Fisher-Price Imaginext DreamWorks Trolls Toys Flower Fun Campsite Playset with Poppy Figure for Pretend Play Kids Ages 3+ Years
- Price
- $17.91
- Rating
- 4.6/5
- Reviews
- 137
- Age
- 2y ago

Mattel DreamWorks Trolls Band Together Toys Best of Friends Pack with 5 Small Dolls & 2 Character Figures Includes Queen Poppy Doll
- Price
- $23.72
- Rating
- 4.7/5
- Reviews
- 554
- Age
- 2y ago

DreamWorks Trolls Juniors More Glitter Viva Festival Muscle
- Price
- $12.03
- Rating
- 3.0/5
- Reviews
- 4
- Age
- 2y ago
Trending
estimated 90-day click momentum
DreamWorks Universal Trolls Poppy Girls 2 Piece T-Shirt and Short Set for Toddlers and Big Kids
- Price
- $16.86
- Rating
- 4.6/5
- Reviews
- 169
- Age
- 5y ago

DreamWorks Trolls Juniors More Glitter Viva Festival Muscle
- Price
- $12.03
- Rating
- 3.0/5
- Reviews
- 4
- Age
- 2y ago

DreamWorks Universal Trolls Poppy Girls 2 Piece T-Shirt and Short Set for Toddlers and Big Kids
- Price
- $17.32
- Rating
- 4.6/5
- Reviews
- 169
- Age
- 5y ago

DreamWorks Universal Trolls Poppy Girls 2 Piece T-Shirt and Short Set for Toddlers and Big Kids
- Price
- $17.91
- Rating
- 4.6/5
- Reviews
- 169
- Age
- 5y ago

Imaginext Trolls Collection Of Blind Bag Figure Sets With Poseable Characters & Accessories
- Price
- $10.10
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 2y ago
Newest
by launch date
Trolls DreamWorks Fun Fair Surprise Mineez - 1.5 Inch Collectible Figures - Sweet Surprises 11 Pack 35+ to Collect in Series 2
- Price
- $5.74
- Rating
- 4.7/5
- Reviews
- 225
- Age
- 1y ago

Mattel DreamWorks Trolls Fun Fair Surprise Fairtastic Fashion Boutique Playset with Queen Poppy Small Doll & 25 Accessories
- Price
- $11.51
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 2y ago

DreamWorks Trolls Juniors More Glitter Viva Festival Muscle
- Price
- $12.03
- Rating
- 3.0/5
- Reviews
- 4
- Age
- 2y ago

Imaginext Trolls Collection Of Blind Bag Figure Sets With Poseable Characters & Accessories
- Price
- $10.10
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 2y ago

Fisher-Price Imaginext DreamWorks Trolls Toys Flower Fun Campsite Playset with Poppy Figure for Pretend Play Kids Ages 3+ Years
- Price
- $17.91
- Rating
- 4.6/5
- Reviews
- 137
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 flat
Sellers
73
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
0%
- DREAMWORKS TROLLS39%
- Mattel37%
- Fisher-Price21%
- Polly Pocket3%
Demand
Trolls Playset search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Nov, Dec · busiest ÷ quietest = 4.0×
Search terms
Top Trolls Playset search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- trolls playset5K/yr
- troll house2K/yr
- trolls house2K/yr
- trolls polly pocket2K/yr
- polly pocket trolls2K/yr
- imaginext trolls2K/yr
- trolls imaginext911/yr
Reviews and returns
What reviews say buyers love and hate about Trolls Playset
We read the reviews and the return reasons for every product selling here.
“Bigger than I expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Trolls Playset questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








