Trolls
Trolls shows low returns (1.2%), but weak search conversion (1.4%) keeps it on the watch list.
Flapen Score
Top 30% of 3,143 Toys & Games niches · +4 vs the category median of 46
Is Trolls profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Trolls is a $396K/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 50/100.
Trolls: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +5.8% over the last 90 days and 1.4% of searches end in a purchase.
$396K
revenue / yr
Who owns the niche?
The top 5 brands hold 86% of demand, so 14% of the market is open.
14%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 34 products
Top Trolls products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Yintlilocn 10pcs 1.2 Mini troll Dolls Assorted Hair Colors Lucky trolls
- Price
- $7.97
- Rating
- 4.5/5
- Reviews
- 5,190
- Age
- 8y ago
DreamWorks Universal Trolls Poppy Girls 2 Piece T-Shirt and Short Set for Toddlers and Big Kids
- Price
- $16.86
- Rating
- 4.6/5
- Reviews
- 169
- Age
- 5y ago
10 PCS Long-haired Lucky Mini Troll Dolls Assorted Hair Colors 0.78 Bodies 2 Hair. Cake Toppers Action Figures School Project Arts and Crafts Party Favors
- Price
- $7.80
- Rating
- 4.7/5
- Reviews
- 623
- Age
- 2y ago
Mattel DreamWorks Trolls Band Together Toys Best of Friends Pack with 5 Small Dolls & 2 Character Figures Includes Queen Poppy Doll
- Price
- $23.72
- Rating
- 4.7/5
- Reviews
- 554
- Age
- 2y ago
30 Pcs Long-Haired Lucky Mini Troll Dolls - 4 Vintage Style Action Figures (0.8 Body) with Colorful Hair. Small Toys for Kids Goodie Bag Fillers Classroom Prizes Pinata Stuffers & Cake Toppers
- Price
- $15.23
- Rating
- 4.8/5
- Reviews
- 77
- Age
- 5mo ago
Trending
90-day click momentum
HAPPY HAUL Good Luck Trolls Vinyl Plush Clip-on Surprise Collectible Toy
- Price
- $9.85
- Rating
- 4.0/5
- Reviews
- 4
- Age
- 1mo ago
DREAMWORKS TROLLS Poppy Girls Short Sleeve T-Shirt and Shorts Set for Toddler to Big Kids
- Price
- $18.57
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago
DreamWorks girls Kids Hat for Ages 4-7 Trolls Baseball Cap Purple 4-7 Years US
- Price
- $14.17
- Rating
- 4.7/5
- Reviews
- 290
- Age
- 6y ago
30 Pcs Long-Haired Lucky Mini Troll Dolls - 4 Vintage Style Action Figures (0.8 Body) with Colorful Hair. Small Toys for Kids Goodie Bag Fillers Classroom Prizes Pinata Stuffers & Cake Toppers
- Price
- $15.23
- Rating
- 4.8/5
- Reviews
- 77
- Age
- 5mo ago
DREAMWORKS TROLLS Poppy Girls Short Sleeve T-Shirt and Shorts Set for Toddler to Big Kids
- Price
- $18.46
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Newest
by launch dateHAPPY HAUL Good Luck Trolls Vinyl Plush Clip-on Surprise Collectible Toy
- Price
- $9.85
- Rating
- 4.0/5
- Reviews
- 4
- Age
- 1mo ago
DREAMWORKS TROLLS Poppy Girls Short Sleeve T-Shirt and Shorts Set for Toddler to Big Kids
- Price
- $18.46
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
DREAMWORKS TROLLS Poppy Girls Short Sleeve T-Shirt and Shorts Set for Toddler to Big Kids
- Price
- $18.57
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago
30 Pcs Long-Haired Lucky Mini Troll Dolls - 4 Vintage Style Action Figures (0.8 Body) with Colorful Hair. Small Toys for Kids Goodie Bag Fillers Classroom Prizes Pinata Stuffers & Cake Toppers
- Price
- $15.23
- Rating
- 4.8/5
- Reviews
- 77
- Age
- 5mo ago
Yintlilocn 3.1 Retro Vintage Lucky Troll Dolls Action Figures
- Price
- $9.06
- Rating
- 4.7/5
- Reviews
- 40
- Age
- 8mo ago
Competition: brands, sellers & click share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 rising
Sellers
41
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
44%
Top 20: 83%
Open market
9%
- Yintlilocn33%
- DREAMWORKS TROLLS29%
- Sparkle Pins11%
- DreamWorks Animation SKG6%
- Mattel6%
- HLXGFCAI6%
- Open — no brand owns it (7 brands, 9%)
Trolls demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.9×
Top Trolls search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- troll780K/yr
- trolls686K/yr
- troll dolls135K/yr
- troll doll54K/yr
- good luck trolls17K/yr
- troll toys24K/yr
- troll dolls original24K/yr
- trolls dolls25K/yr
- vintage troll dolls18K/yr
- treasure trolls12K/yr
What reviews say buyers love and hate about Trolls
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“Fun for kids and all ages”
“As described”
“The colors are beautiful”
“Good price”
“Nice size”
What buyers complain about
79% of reviews“Bigger than I expected”
“Price is too steep for quality”
“Wrong Colors”
“My only real complaint is the price”
“sound nothing like the original characters”
Trolls return rate & reasons
Why buyers send it back, as a share of all return requests.
1.2%
Return rate
72%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Trolls questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
