Treasure Hunt
MaybeThe top 5 brands take only 47% of clicks. But shoppers spend an estimated $35K a year here, so Treasure Hunt is a Maybe.
- Flapen Score
- 54 / 100Top 18% of 3,143 Toys & Games niches · +8 vs the category median of 4654
- Market size
- $35K/yr92K searches / yr
- 90-day growth
- +11.1%search demand this quarter
- Competition
- 32%top-5 click share · 34 brands · 611 sellers
Flapen Score
Treasure Hunt against its category
The dotted line is the Toys & Games average. Past it, Treasure Hunt is stronger. Inside it, weaker.
Market
The Treasure Hunt market on Amazon at a glance
Shoppers on Amazon United States searched for Treasure Hunt 92K times last year and spent an estimated $35K. The top 5 brands take 47% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.
- Searches, last 12 months
- 92K
- Growth, 90 days vs prior 90
- +11.1%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $35Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- treasure hunt32K searches a year
02 · Price
A sale here is worth $15.42.
Listings sell for $15.42 on average, from $1.64 to $45.90. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $15.42 that is $0 to $2K a year per listing.
- Average price
- $15.42inside the $15 to $100 sweet spot
- Price range
- $1.64–$45.90
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #557 within Craft Kits. It carries 2,763 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 96%
- Out of stock, average day
- 6.3%
- Average rank
- #557in Craft Kits
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 2,763per listing
- Listings tracked
- 53
04 · Newcomers
4 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Treasure Hunt products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Make Your Own DIY Treasure Map Scavenger Hunt Scratch Off ScratchNotes 20 Pack 3x4 Note Cards & Stickers
- Price
- $11.87
- Rating
- 4.8/5
- Reviews
- 867
- Age
- 4y ago

DANCING BEAR Treasure Chest Dig Kit Party Pack for 12 Kids Excavate 12 Surprise Real Gems & Crystals STEM Education Fun Pirate Booty Hunt Science Activity Gift Sets for Girls and Boys
- Price
- $22.99
- Rating
- 4.2/5
- Reviews
- 184
- Age
- 4y ago

Sloosh Diving Gems Pool Toys 16 Big Colorful Diamond with Pirate Treasure Chest Swim Dive Toy for Kids Underwater Gemstone Swimming Training Gift Water Pool Games(Gold)
- Price
- $14.16
- Rating
- 4.6/5
- Reviews
- 1,447
- Age
- 3y ago

Kinetic Sand Mini Mummy 170g Magic Sand Kinetic Sand Brown 1 Surprise Figure 2 Accessories and 3 Gems Included Toys for Boys and Girls 3 Years Old
- Price
- $7.59
- Rating
- 4.6/5
- Reviews
- 154
- Age
- 3y ago

Kinetic Sand Mermaid Crystal Playset Moldable Sand Sensory Toys Ages 3+
- Price
- $7.28
- Rating
- 4.7/5
- Reviews
- 1,788
- Age
- 3y ago
Trending
estimated 90-day click momentum
Diving Gem Pool Toy 10PCS DISHIO Big Colorful Diamond Diving Toy with Treasure Box Chest Pirate Pool Toys for Kids Toddlers Underwater Sinking Dive Gemstone for Swimming Bath Birthday Party Decoration
- Price
- $9.34
- Rating
- 4.3/5
- Reviews
- 1,039
- Age
- 3y ago

DANCING BEAR Treasure Chest Dig Kit Party Pack for 12 Kids Excavate 12 Surprise Real Gems & Crystals STEM Education Fun Pirate Booty Hunt Science Activity Gift Sets for Girls and Boys
- Price
- $22.99
- Rating
- 4.2/5
- Reviews
- 184
- Age
- 4y ago

Jumbo Pirate Dig Kit - Dig up 12 Pirate Treasures Gemstones Gold Coins - Pirate Toys for Kids - Great Birthday Party Supplies Gifts Idea for Boys & Girls - Includes Treasure Chest
- Price
- $24.16
- Rating
- 4.4/5
- Reviews
- 258
- Age
- 5y ago

Sloosh Diving Gems Pool Toys 16 Big Colorful Diamond with Pirate Treasure Chest Swim Dive Toy for Kids Underwater Gemstone Swimming Training Gift Water Pool Games(Gold)
- Price
- $14.16
- Rating
- 4.6/5
- Reviews
- 1,447
- Age
- 3y ago

Hapinest Find and Seek Scavenger Hunt Card Game Indoor Outdoor Activities for Kids Toddler & Family Beach Camping Travel Car Games for Road Trips Kids Scavenger Hunt Game Age 3 4 5 6 Years Old & Up
- Price
- $9.35
- Rating
- 4.4/5
- Reviews
- 7,338
- Age
- 6y ago
Newest
by launch date
KNASON Pirate Treasure Chest Sensory Bin with Glow in The Dark Gems and Map
- Price
- $25.99
- Rating
- 4.5/5
- Reviews
- 104
- Age
- 10mo ago

National Geographic Pirate Telescope Adventure Activity Kit for Kids
- Price
- $19.40
- Rating
- 4.3/5
- Reviews
- 215
- Age
- 1y ago

Carolart Pirate Cloud Sand Sensory Kit Sand Toys for Kids Play Sand
- Price
- $13.24
- Rating
- 4.4/5
- Reviews
- 218
- Age
- 2y ago

Carolart Unicorn Cloud Sand Sensory Kit Sand Toys for Kids Play Sand
- Price
- $15.53
- Rating
- 4.4/5
- Reviews
- 218
- Age
- 2y ago

MARFOREVER Pool Toys Pirate Treasure Gems and Gold Coins 246 Pcs
- Price
- $13.21
- Rating
- 4.5/5
- Reviews
- 120
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.
Brands
34 rising
Sellers
611
Est. top-5 brand share
47%
Top 20: 90%
Est. top-5 click share
32%
Top 20: 72%
Open market
47%
- Kinetic Sand15%
- My Scratch Offs9%
- DANCING BEAR9%
- 365 by Whole Foods Market7%
- Spin Master7%
- Sloosh6%
Demand
Treasure Hunt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Treasure Hunt search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- treasure hunt32K/yr
- treasure hunt for kids21K/yr
- kinetic sand treasure chest28K/yr
- kinetic sand treasure5K/yr
- treasure hunt kit2K/yr
- kinetic sand treasure hunt4K/yr
Reviews and returns
What reviews say buyers love and hate about Treasure Hunt
We read the reviews and the return reasons for every product selling here.
“Not Waterproof”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Treasure Hunt questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








