Travel Playdoh

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.

Searches, last 12 months

162K

Growth, 90 days vs prior 90

-24.3%

Conversion, latest week

5.5%

Market size, estimated

$104Ka year

Top search term

travel playdoh20K searches a year

Listings sell for $11.54 on average, from $5.39 to $19.99. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $11.54 that is $6K to $9K a year per listing.

Average price

$11.54under the $15 to $100 sweet spot

Price range

$5.39–$19.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

500–750

Revenue per listing a year

$6K–$9K

Returns

0.9%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #84 within Clay & Dough. It carries 1,837 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

100%

Out of stock, average day

0.6%

Average rank

#84in Clay & Dough

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

1,837per listing

Listings tracked

16

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

40 months