travel crayons
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Market size
Great$881K$881K/yr · 834K searches
Price range
Good$4.66–$38.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.54avg listing price — sweet spot $15–$100
Growth
Okay+14.2%90-day search growth — must beat 0% to launch
Review moat
Bad9,401.39avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, travel crayons is a $881K/yr Amazon United States market (834K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 48/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
travel crayons market data
- Units sold / yr
- 80K–100K
- avg 6,000–8,000/product
- Revenue / yr
- $1.0M–$1.3M
- units × avg price
- Conversion rate
- 8.4%
- Avg BSR
- #58
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 50 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
153
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Crayola91%
- JUPITEARTH3%
- Cra-Z-Art2%
- Melissa & Doug1%
- Colors-in-Motion1%
- Unknown NNK Advantus Craft Crayola & Advantus1%
Demand
Weekly Amazon search volume, last 22 weeks — +14.2% search growth over the last 90 days.Top travel crayons search terms
- twistable crayons309K/yr
- crayola twistable crayons115K/yr
- twist crayons84K/yr
- triangle crayons63K/yr
- crayola twistables50K/yr
- travel crayons28K/yr
- twistables36K/yr
- triangular crayons30K/yr
- crayola triangular crayons12K/yr
- twist up crayons17K/yr
Top travel crayons products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crayola Twistables Crayons for Kids (24ct) Cute School Supplies for Toddlers Preschool Kindergarten Elementary Gifts for Boys & Girls Ages 3 4 5
Crayola$7.514.7★50,545 rev
Crayola Mini Twistables Crayons for Kids (50ct) Cute Back to School Supplies for Kids Crayons for Coloring Books Gift for Toddlers Girls & Boys Arts & Crafts 3+
Crayola$12.424.7★50,545 rev
![Crayola Twistables Colored Pencil Set (50ct) Cool Back to School Supplies for Kids No Sharpen Colored Pencils for Girls & Boys 4+ [Amazon Exclusive]](https://m.media-amazon.com/images/I/51rGfVjC03L.jpg)
Crayola Twistables Colored Pencil Set (50ct) Cool Back to School Supplies for Kids No Sharpen Colored Pencils for Girls & Boys 4+ [Amazon Exclusive]
Crayola$14.644.7★29,431 rev
CrayolaTwistables Crayons Pack of 12 - Multicolour
Crayola$9.374.7★7,837 rev
Triangular Anti-roll Crayons
Crayola$8.794.9★96 rev
Newest
by launch date
JUPITEARTH 12 Color Twist Crayons for Toddlers 1-3 and Kids 4-8 Non-Toxic Washable Crayons 2-4 Ultra-Silky Easy-Grip Art Supplies Ideal Coloring Gift for Boys and Girls
JUPITEARTH$12.841,645 rev
JUPITEARTH 36 Color Twist Crayons for Toddlers 1-3 and Kids 4-8 Non-Toxic Washable Crayons 2-4 Ultra-Silky Easy-Grip Art Supplies Ideal Coloring Gift for Boys and Girls
JUPITEARTH$22.381,645 rev
Colors-in-Motion Twist-Up Crayons 50 Count Color Set
Colors-in-Motion$16.4682 rev
Crayola Crayons 24 Count Bundle (Pack of 2)
Crayola$15.22992 rev
Triangular Anti-roll Crayons
Crayola$7.93331 rev
Trending
90-day click momentumTriangular Anti-roll Crayons
Crayola$8.794.9★
Crayola Crayons 8
Crayola$4.954.8★
Crayola Crayons 24 Count with Clear Super Stacker Plastic Crayon Box (Bundle)
Unknown NNK Advantus Craft Crayola & Advantus$8.484.3★
Crayola Triangular Crayon Classpack (256ct) 16 Colors Bulk Toddler Crayons Teacher Classroom Must Haves School Supplies Preschool & Kindergarten
Crayola$38.774.8★
Melissa & Doug Jumbo Triangular Crayons - 10-Pack Non-Roll Flip-Top Case
Melissa & Doug$7.124.4★
What buyers say about travel crayons
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are very vibrant”
“Excellent product”
“Easy to hold and manipulate”
“They are durable”
“Great price”
“Fun to use”
“so SOFT”
“Helped the kid to get a better grip”
“Super easy to Clean”
“These are great for people with issues sharpening pencils”
What buyers complain about
“Muted colors”
“Falls apart easily”
“its quality is dull”
“Its wax like so it smears on skin”
“Looks used”
“Not a great presentation at any price”
“it's not the type of crayon you need sharp anyway”
“And breaks apart fairly quickly”
“Harder to use”
“Stains clothes”
Top return reasons
Common questions
- Is travel crayons profitable to sell on Amazon United States?
- The niche generates $881K/yr across 18 tracked products. 90-day search growth is +14.2%. Flapen's verdict: Skip it (48/100).
- How competitive is the travel crayons niche?
- 6 brands and 153 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in travel crayons?
- Top complaints mined from reviews: Color, Durability, Quality-Overall. The return rate is 0.9%.
- What does it cost to enter the travel crayons niche?
- Listings span $4.66–$38.77; the average listing price is $12.54 (sweet spot $15–$100). The average incumbent carries 9,401 reviews — the moat a new listing must climb.