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Travel Crayons

Fail

The top 5 brands take 99% of clicks, so Travel Crayons is a Fail.

Flapen Score
48
48 / 100
Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 46
Market size
$881K/yr834K searches / yr
90-day growth
+14.2%search demand this quarter
Competition
75%top-5 click share · 6 brands · 153 sellers

Flapen Score

Travel Crayons against its category

The dotted line is the Toys & Games average. Past it, Travel Crayons is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Crayons market on Amazon at a glance

Shoppers on Amazon United States searched for Travel Crayons 834K times last year and spent an estimated $881K. The top 5 brands take 99% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 834K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $881K a year.

Searches, last 12 months
834K
Growth, 90 days vs prior 90
+14.2%
Conversion, latest week
8.4%
Market size, estimated
$881Ka year
Top search term
twistable crayons309K searches a year

02 · Price

A sale here is worth $12.54.

Listings sell for $12.54 on average, from $4.66 to $38.77. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At $12.54 that is $75K to $100K a year per listing.

Average price
$12.54under the $15 to $100 sweet spot
Price range
$4.66–$38.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
6,000–8,000
Revenue per listing a year
$75K–$100K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #58 within Drawing & Painting Supplies. It carries 9,401 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#58in Drawing & Painting Supplies
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
9,401per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Travel Crayons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

153

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 191%
  • Brand 23%
  • Brand 32%
  • Brand 41%
  • Brand 51%
  • Brand 61%

Demand

Travel Crayons search demand

Weekly searches over the year. Pick a range.

20K15KMar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Travel Crayons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • twistable crayons309K/yr
  • crayola twistable crayons115K/yr
  • twist crayons84K/yr
  • triangle crayons63K/yr
  • crayola twistables50K/yr
  • travel crayons28K/yr
  • twistables36K/yr
  • triangular crayons30K/yr
  • crayola triangular crayons12K/yr
  • twist up crayons17K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Crayons

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Color”
40%of negative reviews mention “Color”
0.9%of orders come back
“Muted colors”
A buyer, on “Color”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Travel Crayons questions

Answered from the same tracked data.