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Travel Crayons

brand-locked demand (top 5 brands take 99% of clicks) — Travel Crayons doesn't clear our bar today.

Flapen Score

48
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Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 46

Market size 76Growth 43Conversion 81Competition 21Returns 96Price range 70Avg price 54Brand share 3Review moat 22Quality gap 21
This niche Category average · 3,143 niches

Is Travel Crayons profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Travel Crayons is a $881K/yr Amazon United States market (834K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 48/100.

Travel Crayons: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +14.2% over the last 90 days and 8.4% of searches end in a purchase.

$881K

revenue / yr

Units sold / yr100K
Search volume / yr+14.2%834K
Conversion rate8.4%
Avg price$12.54

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

1%

open market share

Brands · sellers6 · 153
Top-5 product click share75%
Open market1%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement50%
New entrants (1y)0· 0 succeeded
Avg rating4.7★
Avg reviews9,401

Top Travel Crayons products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

$0$88K$176K$264K$352K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

153

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Crayola91%
  • JUPITEARTH3%
  • Cra-Z-Art2%
  • Melissa & Doug1%
  • Colors-in-Motion1%
  • Unknown NNK Advantus Craft Crayola & Advantus1%

Travel Crayons demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume834KCVR8.4%Products18Brands6Top 5 Brands99%OOS Rate0.0%Rating4.7★Reviews9,401Avg BSR#58
20K15KMar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Top Travel Crayons search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • twistable crayons309K/yr
  • crayola twistable crayons115K/yr
  • twist crayons84K/yr
  • triangle crayons63K/yr
  • crayola twistables50K/yr
  • travel crayons28K/yr
  • twistables36K/yr
  • triangular crayons30K/yr
  • crayola triangular crayons12K/yr
  • twist up crayons17K/yr

What reviews say buyers love and hate about Travel Crayons

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Color30%

Colors are very vibrant

Quality-Overall12%

Excellent product

Ease Of Use9%

Easy to hold and manipulate

Durability6%

They are durable

Value For Money5%

Great price

What buyers complain about

72% of reviews
Color40%

Muted colors

Durability11%

Falls apart easily

Quality-Overall8%

its quality is dull

Smudge Resistance2%

Its wax like so it smears on skin

Product Condition2%

Looks used

Travel Crayons return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

48%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
24%
2Value For Money
15%
3Advertised Vs Actual Product
10%
4Product Condition
9%
5Size-Overall
7%

Common Travel Crayons questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Travel Crayons 48/100 on Amazon United States — Skip it. The niche generates $881K/yr across 18 tracked products. Search demand moved +14.2% over the last 90 days.
Travel Crayons buyers on Amazon United States complain most about Color, Durability, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.9%.