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Travel Coloring Kit for Kids

Travel Coloring Kit for Kids shows low returns (0.8%), but strong incumbent ratings (4.6★) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 20% of 3,143 Toys & Games niches · +7 vs the category median of 46

Market size 32Growth 40Conversion 61Competition 73Returns 96Price range 68Avg price 74Brand share 53Review moat 24Quality gap 23
This niche Category average · 3,143 niches

Is Travel Coloring Kit for Kids profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Travel Coloring Kit for Kids is a $147K/yr Amazon United States market (185K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.

Travel Coloring Kit for Kids: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +11.9% over the last 90 days and 5.3% of searches end in a purchase.

$147K

revenue / yr

Units sold / yr10K
Search volume / yr+11.9%185K
Conversion rate5.3%
Avg price$14.87

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers21 · 101
Top-5 product click share41%
Open market27%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 42 products

Sponsored placement81%
New entrants (1y)5· 2 succeeded
Avg rating4.6★
Avg reviews6,313

Top Travel Coloring Kit for Kids products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

$0$4K$9K$13K$18K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

101

Top-5 brand share

73%

Top 20: 99%

Top-5 click share

41%

Top 20: 78%

Open market

24%

  • Crayola52%
  • Ooly7%
  • Melissa & Doug6%
  • Bright Stripes5%
  • MAIGOZON3%
  • COLOUR BLOCK3%

Travel Coloring Kit for Kids demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume185KCVR5.3%Products42Brands21Top 5 Brands73%OOS Rate2.0%Rating4.6★Reviews6,313Avg BSR#190
9K7KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Top Travel Coloring Kit for Kids search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • travel coloring kit for kids68K/yr
  • travel art kit for kids38K/yr
  • travel coloring15K/yr
  • travel coloring kit16K/yr
  • travel drawing kit for kids13K/yr
  • crayola travel6K/yr
  • travel coloring set5K/yr
  • travel coloring kit for toddlers9K/yr
  • art on the go4K/yr
  • kids travel art kit5K/yr

What reviews say buyers love and hate about Travel Coloring Kit for Kids

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Fun/Entertainment Experience18%

Kids loved it

Color11%

Colors are bright

Quality-Overall11%

The quality is solid

Ease Of Use8%

Easy to Use

Gifting Purpose8%

It was a gift

What buyers complain about

66% of reviews
Color20%

Color was dull

Durability9%

Didnt last

Quality-Overall9%

Poor quality control

Value For Money8%

this seems over priced for what youre getting

Size-Overall5%

Too big

Travel Coloring Kit for Kids return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

50%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
24%
2Value For Money
14%
3Color
10%
4Advertised Vs Actual Product
8%
5Functionality-Overall
7%

Common Travel Coloring Kit for Kids questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Travel Coloring Kit for Kids 53/100 on Amazon United States — Worth a look. The niche generates $147K/yr across 42 tracked products. 2 of 5 products launched in the last 360 days are still selling. Search demand moved +11.9% over the last 90 days.
Search demand for Travel Coloring Kit for Kids on Amazon United States peaks in Nov–Dec, where the busiest month runs 2.5× the quietest.