travel coloring kit for kids
Worth a lookShows low returns (0.8%), but strong incumbent ratings (4.6★) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Good$14.87avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.95–$36.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Okay+11.9%90-day search growth — must beat 0% to launch
Market size
Okay$147K$147K/yr · 185K searches
Review moat
Bad6,312.95avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, travel coloring kit for kids is a $147K/yr Amazon United States market (185K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
travel coloring kit for kids market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $119K–$149K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #190
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 2.0%
- Avg brand age
- 38 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
101
Top-5 brand share
73%
Top 20: 99%
Top-5 click share
41%
Top 20: 78%
Open market
24%
- Crayola52%
- Ooly7%
- Melissa & Doug6%
- Bright Stripes5%
- MAIGOZON3%
- COLOUR BLOCK3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Top travel coloring kit for kids search terms
- travel coloring kit for kids68K/yr
- travel art kit for kids38K/yr
- travel coloring15K/yr
- travel coloring kit16K/yr
- travel drawing kit for kids13K/yr
- crayola travel6K/yr
- travel coloring set5K/yr
- travel coloring kit for toddlers9K/yr
- art on the go4K/yr
- kids travel art kit5K/yr
Top travel coloring kit for kids products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crayola Pip-Squeaks Washable Marker Set (65ct) Coloring Set Drawing Art Supplies for Kids Spring Craft Kit Travel Activity Gifts for Kids
Crayola$11.764.8★15,423 rev
Crayola Color Wonder Mess Free Coloring Activity Set (30+ Pcs) Travel Art Kit Gift for Kids & Toddlers Ages 3+
Crayola$17.504.8★18,208 rev
Crayola Create N Carry Travel Art Set for Kids (75pcs) 2-in-1 Lap Desk & Carrying Case Essential Art Supplies Kit Spring Crafting Gift for Kids
Crayola$21.194.7★5,680 rev
Crayola Twistables Colored Pencils Set 65 pieces (25 pencils + 40 paper sheets) Kids Drawing Kit Portable Art Case Kids Colored Pencils Coloring Supplies Gifts.
Crayola$12.024.7★4,443 rev
Crayola Clicks Retractable Tip Markers (10ct) Washable Cone Tip Art Marker Set Cute Aesthetic School Supplies Classroom Must Haves Ages 3+
Crayola$10.964.7★6,463 rev
Newest
by launch date
Crayola Color Wonder Nickelodeon Activity Pad Bundle (3pk) Mess-Free Coloring Set for Kids Paw Patrol Spongebob & Blues Clues Travel Activity Gift for Toddlers 3+
Crayola$18.7331 rev
Crayola Kpop Demon Hunters Art Case (40+pcs) Coloring & Sticker Craft Kit Gift for Kids & Teens Travel Activity Set Ages 8+
Crayola$23.87104 rev
Ooly Lets Go Activity & Coloring Kit Robo Dinosaurs
Ooly$10.2451 rev
SpriteGru Road Trip Coloring Kit 50 Coloring Pages with 940 Decorative Stickers & 12 Crayons Mess-Free Travel Sticker Collage Activity DIY Dotty Animals Travel Art Craft Kit for Kids Toddlers
SpriteGru$9.0144 rev
JoyCat 10-Inch Dual-Sided Dry Erase Board Kit Travel Toys for Kids 4-8
JoyCat$14.5265 rev
Trending
90-day click momentumCrayola Kpop Demon Hunters Art Case (40+pcs) Coloring & Sticker Craft Kit Gift for Kids & Teens Travel Activity Set Ages 8+
Crayola$23.874.5★
Crayola Color Wonder Nickelodeon Activity Pad Bundle (3pk) Mess-Free Coloring Set for Kids Paw Patrol Spongebob & Blues Clues Travel Activity Gift for Toddlers 3+
Crayola$18.734.7★
SpriteGru Road Trip Coloring Kit 50 Coloring Pages with 940 Decorative Stickers & 12 Crayons Mess-Free Travel Sticker Collage Activity DIY Dotty Animals Travel Art Craft Kit for Kids Toddlers
SpriteGru$9.014.5★
Crayola Washable Dry Erase Travel Pack Whiteboard for Kids Ages 4 5 6 7
Crayola$12.094.5★
COLOUR BLOCK 40-Piece Drawing Travel Art Set Portable Sketch and Drawing Art Kit with 16 Colored Pencils 12 Soft Pastels 2 Sketching Pencils 8 Tools Pad Zip Case for Beginners Artists Adults
COLOUR BLOCK$25.454.8★
What buyers say about travel coloring kit for kids
What buyers praise and complain about, mined from review topics.What buyers love
“Kids loved it”
“Colors are bright”
“The quality is solid”
“Easy to Use”
“It was a gift”
“Great value for money”
“Inspires creativity”
“This item is a great size for travel”
“It is durable”
“Item works as advertised”
What buyers complain about
“Color was dull”
“Didnt last”
“Poor quality control”
“this seems over priced for what youre getting”
“Too big”
“The sticky part doesn't stick whete it should”
“Also very hard to get on”
“So hard to clean”
“thick like typical crayons are”
“Misleading description”
Top return reasons
Common questions
- Is travel coloring kit for kids profitable to sell on Amazon United States?
- The niche generates $147K/yr across 42 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +11.9%. Flapen's verdict: Worth a look (53/100).
- How competitive is the travel coloring kit for kids niche?
- 21 brands and 101 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in travel coloring kit for kids?
- Top complaints mined from reviews: Color, Durability, Quality-Overall. The return rate is 0.8%.
- When does demand for travel coloring kit for kids peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the travel coloring kit for kids niche?
- Listings span $4.95–$36.53; the average listing price is $14.87 (sweet spot $15–$100). The average incumbent carries 6,313 reviews — the moat a new listing must climb.