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Transformers Swoop

Fail

The top 5 brands take 100% of clicks, so Transformers Swoop is a Fail.

Flapen Score
39
39 / 100
Ranks 2,263 of 3,143 Toys & Games niches · −7 vs the category median of 46
Market size
$45K/yr25K searches / yr
90-day growth
+16.1%search demand this quarter
Competition
87%top-5 click share · 4 brands · 93 sellers

Flapen Score

Transformers Swoop against its category

The dotted line is the Toys & Games average. Past it, Transformers Swoop is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Transformers Swoop market on Amazon at a glance

Shoppers on Amazon United States searched for Transformers Swoop 25K times last year and spent an estimated $45K. All 4 brands take every click. Demand peaks in Aug–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
+16.1%
Conversion, latest week
3.4%
Market size, estimated
$45Ka year
Peak month
December2.0× the quietest month
Top search term
swoop16K searches a year

02 · Price

A sale here is worth $52.31.

Listings sell for $52.31 on average, from $14.59 to $123.62. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At $52.31 that is $5K to $13K a year per listing.

Average price
$52.31inside the $15 to $100 sweet spot
Price range
$14.59–$123.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
100–250
Revenue per listing a year
$5K–$13K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

22% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9,962 within Dedicated Deck Card Games. It carries 272 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
78%
Out of stock, average day
0.0%
Average rank
#9,962in Dedicated Deck Card Games
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
272per listing
Listings tracked
9

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top Transformers Swoop products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

93

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 152%
  • Brand 232%
  • Brand 38%
  • Brand 47%

Demand

Transformers Swoop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Transformers Swoop search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swoop16K/yr
  • transformers swoop6K/yr
  • swoop transformers4K/yr

Reviews and returns

What reviews say buyers love and hate about Transformers Swoop

We read the reviews and the return reasons for every product selling here.

60%of positive reviews mention “Fun/Entertainment Experience”
42%of negative reviews mention “Durability”
0.6%of orders come back
“Be careful working the arms because of how they are designed it is easy to break them pulling them first few times”
A buyer, on “Durability”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Transformers Swoop questions

Answered from the same tracked data.