Toys with Wheels
FailThe top 5 products take 100% of clicks, so Toys with Wheels is a Fail.
- Flapen Score
- 34 / 100Ranks 2,731 of 3,143 Toys & Games niches · −12 vs the category median of 4634
- Market size
- $64K/yr35K searches / yr
- 90-day growth
- +1.8%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 45 sellers
Flapen Score
Toys with Wheels against its category
The dotted line is the Toys & Games average. Past it, Toys with Wheels is stronger. Inside it, weaker.
Market
The Toys with Wheels market on Amazon at a glance
Shoppers on Amazon United States searched for Toys with Wheels 35K times last year and spent an estimated $64K. All 3 brands take every click. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 7.5% of those searches ended in a purchase.
Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.
- Searches, last 12 months
- 35K
- Growth, 90 days vs prior 90
- +1.8%
- Conversion, latest week
- 7.5%
- Market size, estimated
- $64Ka year
- Top search term
- toys with wheels8K searches a year
02 · Price
A sale here is worth $24.22.
Listings sell for $24.22 on average, from $9.07 to $49.87. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $24.22 that is $2K to $6K a year per listing.
- Average price
- $24.22inside the $15 to $100 sweet spot
- Price range
- $9.07–$49.87
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
40% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #317 within Early Development & Activity Toys. It carries 12,361 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 80%
- Out of stock, average day
- 0.0%
- Average rank
- #317in Early Development & Activity Toys
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 12,361per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Toys with Wheels products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
45
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 175%
- Brand 221%
- Brand 34%
Demand
Toys with Wheels search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2× · 6 of 12 months tracked
Search terms
Top Toys with Wheels search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- toys with wheels8K/yr
- wheel toys5K/yr
- sassy wonder wheel3K/yr
- baby wheel toy5K/yr
- laugh and learn sit and steer driver4K/yr
- sassy wonder wheel baby toy4K/yr
- fisher price sit and steer4K/yr
- sit and steer driver fisher price3K/yr
Reviews and returns
What reviews say buyers love and hate about Toys with Wheels
We read the reviews and the return reasons for every product selling here.
“its hard to get it to stick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
23 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toys with Wheels questions
Answered from the same tracked data.








