Toys for 2 + Year Old Girl Learning
FailShoppers spend an estimated $30K a year here, so Toys for 2 + Year Old Girl Learning is a Fail.
- Flapen Score
- 39 / 100Ranks 2,263 of 3,143 Toys & Games niches · −7 vs the category median of 4639
- Market size
- $30K/yr25K searches / yr
- 90-day growth
- +3.0%search demand this quarter
- Competition
- 75%top-5 click share · 13 brands · 18 sellers
Flapen Score
Toys for 2 + Year Old Girl Learning against its category
The dotted line is the Toys & Games average. Past it, Toys for 2 + Year Old Girl Learning is stronger. Inside it, weaker.
Market
The Toys for 2 + Year Old Girl Learning market on Amazon at a glance
Shoppers on Amazon United States searched for Toys for 2 + Year Old Girl Learning 25K times last year and spent an estimated $30K. The top 5 brands take 77% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 6.3% of those searches ended in a purchase.
Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.
- Searches, last 12 months
- 25K
- Growth, 90 days vs prior 90
- +3.0%
- Conversion, latest week
- 6.3%
- Market size, estimated
- $30Ka year
- Peak month
- November8.3× the quietest month
- Top search term
- montessori fishing game17K searches a year
02 · Price
A sale here is worth $19.15.
Listings sell for $19.15 on average, from $9.78 to $23.94. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $19.15 that is $2K to $5K a year per listing.
- Average price
- $19.15inside the $15 to $100 sweet spot
- Price range
- $9.78–$23.94
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #252 within Early Development & Activity Toys. It carries 1,028 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #252in Early Development & Activity Toys
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 1,028per listing
- Listings tracked
- 14
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Toys for 2 + Year Old Girl Learning products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
TOP BRIGHT Montessori Toddler Fishing Game - Kids Wooden Magnetic Fishing Toys Gifts for 3 Years Old Girls Boys Fine Motor Skills for Toddler
- Price
- $21.59
- Rating
- 4.7/5
- Reviews
- 720
- Age
- 6y ago
hahaland Montessori Toys for 1 Year Old Boy Girl Birthday Gift - 10 in 1 Cloth Fishing Game Toddler Toys with Stacking Cups - Number Counting Color Sorting Learning
- Price
- $23.80
- Rating
- 4.7/5
- Reviews
- 3,612
- Age
- 2y ago
Arovan Montessori Toys for 1 Year Old - Cloth Fishing Game with Stacking Cups Toddler Toys for One Year Old Boy Girl First Birthday Gift - Sorting Learning Baby Toy 12-18 Months 1 2 Year Old
- Price
- $20.17
- Rating
- 4.4/5
- Reviews
- 658
- Age
- 1y ago
Smartwo Montessori Fishing Game for Toddlers Wooden Magnetic Fishing Game Early Educational-Shape & Color Sorting Toy for Kid 3-5 Preschool Learning Fine Motor Skill Classroom Matching Activity
- Price
- $23.94
- Rating
- 4.7/5
- Reviews
- 92
- Age
- 2y ago
Montessori Toys for 1 Year Old Toddler Fishing Game with Stacking Cups Learning Educational Toys for 1 2 Year Old Boy Girl Birthday Gifts Baby Toy 12-18 Months Sensory Sorting Toy for Toddlers 1-3
- Price
- $19.03
- Rating
- 4.6/5
- Reviews
- 274
- Age
- 11mo ago
Trending
estimated 90-day click momentum
Montessori Toys for 1 Year Old Girl Gifts - Cloth Fishing Game with Stacking Cups Toddler Toys Age 1-2 - One Year Old Boy Girl First Birthday Gift - Sorting Learning Baby Toy 12-18 Months Toddlers 1-3
- Price
- $23.79
- Rating
- 4.8/5
- Reviews
- 33
- Age
- 5mo ago
Montessori Toddler Fishing Game - Kids Wooden Magnetic Fishing Toys for 3 Years Old Girls Boys Fine Motor Skills for Toddler
- Price
- $17.95
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 11mo ago
Montessori Toys for 1 Year Old Toddler Fishing Game with Stacking Cups Learning Educational Toys for 1 2 Year Old Boy Girl Birthday Gifts Baby Toy 12-18 Months Sensory Sorting Toy for Toddlers 1-3
- Price
- $19.03
- Rating
- 4.6/5
- Reviews
- 274
- Age
- 11mo ago
Montessori Toys for 1+ Year Old 23 PCS Fishing Game Toys with 2 Poles & 15 Fish 10-in-1 Cloth Fishing Toys for Counting Color & Shape Learning Easter Birthday Gifts for 1+ Year Old Boys Girls
- Price
- $21.58
- Rating
- 4.6/5
- Reviews
- 87
- Age
- 1y ago
hahaland Montessori Toys for 1 Year Old Boy Girl Birthday Gift - 10 in 1 Cloth Fishing Game Toddler Toys with Stacking Cups - Number Counting Color Sorting Learning
- Price
- $23.80
- Rating
- 4.7/5
- Reviews
- 3,612
- Age
- 2y ago
Newest
by launch dateMontessori Toys for 1 Year Old Girl Gifts - Cloth Fishing Game with Stacking Cups Toddler Toys Age 1-2 - One Year Old Boy Girl First Birthday Gift - Sorting Learning Baby Toy 12-18 Months Toddlers 1-3
- Price
- $23.79
- Rating
- 4.8/5
- Reviews
- 33
- Age
- 5mo ago
Montessori Toddler Fishing Game - Kids Wooden Magnetic Fishing Toys for 3 Years Old Girls Boys Fine Motor Skills for Toddler
- Price
- $17.95
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 11mo ago
Montessori Toys for 1 Year Old Toddler Fishing Game with Stacking Cups Learning Educational Toys for 1 2 Year Old Boy Girl Birthday Gifts Baby Toy 12-18 Months Sensory Sorting Toy for Toddlers 1-3
- Price
- $19.03
- Rating
- 4.6/5
- Reviews
- 274
- Age
- 11mo ago
Montessori Toys for 1 Year Old Boy Girl Birthday Gift 17 in 1 Cloth Fishing Game with Stacking Cups Color Sorting Shape Matching Early Learning Toddler Toys Gifts for 1 2 Years Old Boy Girl
- Price
- $16.85
- Rating
- 4.4/5
- Reviews
- 246
- Age
- 1y ago
Gacoman Montessori Toys for 1 Year Old - Cloth Fishing Game for Toddler1-3 with Stacking Cups Number Color Stacking & Counting Educational Baby Toys 12-18 Months 1st Birthday Gift
- Price
- $19.52
- Rating
- 4.8/5
- Reviews
- 73
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
13 rising
Sellers
18
Est. top-5 brand share
77%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
19%
- TOP BRIGHT30%
- hahaland23%
- Arovan14%
- Smartwo6%
- Gagule4%
- Gacoman4%
Demand
Toys for 2 + Year Old Girl Learning search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 8.3×
Reviews and returns
What reviews say buyers love and hate about Toys for 2 + Year Old Girl Learning
We read the reviews and the return reasons for every product selling here.
“I noticed an alarmingly large. for the size of this toy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toys for 2 + Year Old Girl Learning questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data