Toys for 1 Year Old Boy

Shoppers searched for this 32.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22.8M a year.

Searches, last 12 months

32.1M

Growth, 90 days vs prior 90

+8.0%

Conversion, latest week

2.7%

Market size, estimated

$22.8Ma year

Peak month

November3.8× the quietest month

Top search term

1 year old girl gifts3.8M searches a year

Listings sell for $25.99 on average, from $6.94 to $80.60. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 4,000 to 5,000 of them. At $25.99 that is $104K to $130K a year per listing.

Average price

$25.99inside the $15 to $100 sweet spot

Price range

$6.94–$80.60

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

800K or moreAmazon's top range

Units per listing a year

4,000–5,000

Revenue per listing a year

$104K–$130K

Returns

2.5%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #88 within Early Development & Activity Toys. It carries 10,045 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

99%

Out of stock, average day

1.4%

Average rank

#88in Early Development & Activity Toys

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

10,045per listing

Listings tracked

96

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

2Amazon's first-year sales bar

Average brand age

38 months