Toys and Games Deals
brand-locked demand (top 5 brands take 100% of clicks) — Toys and Games Deals doesn't clear our bar today.
Flapen Score
Top 33% of 3,143 Toys & Games niches · +3 vs the category median of 46
Is Toys and Games Deals profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Toys and Games Deals is a $2.1M/yr Amazon United States market (906K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Toys and Games Deals: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +2.8% over the last 90 days and 12.7% of searches end in a purchase.
$2.1M
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.
0/100
page quality · 6 products
Top Toys and Games Deals products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Hasbro Gaming Yahtzee Game Fast-Playing Dice Games for Kids Teens and Adults Strategy Games Family Games for Kids 2 or More Players Ages 8 and Up
- Price
- $8.57
- Rating
- 4.8/5
- Reviews
- 40,374
- Age
- 11y ago
Hasbro Gaming Yahtzee Dice Game | with Collapsible Cup & Storage Case | Fun Family Games for Kids Teens Adults | 30 Mins. | 2 or More Players | Ages 8+
- Price
- $9.92
- Rating
- 4.8/5
- Reviews
- 115
- Age
- 3mo ago
Winning Moves Classic Yahtzee with Retro Art and Dice Cup
- Price
- $19.37
- Rating
- 4.8/5
- Reviews
- 8,303
- Age
- 13y ago
PlayDice Perforated Yahtzee Score Pads: 120 Easy Tear Off Score Sheets Large Print Compatible with Yardzee and Yahtzee Games
- Price
- $6.88
- Rating
- 4.9/5
- Reviews
- 1,829
- Age
- 1y ago
Parker Brothers Yahtzee
- Price
- $15.94
- Rating
- 4.7/5
- Reviews
- 1,598
- Age
- 23y ago
Trending
90-day click momentumHasbro Gaming Yahtzee Dice Game | with Collapsible Cup & Storage Case | Fun Family Games for Kids Teens Adults | 30 Mins. | 2 or More Players | Ages 8+
- Price
- $9.92
- Rating
- 4.8/5
- Reviews
- 115
- Age
- 3mo ago
PlayDice Perforated Yahtzee Score Pads: 120 Easy Tear Off Score Sheets Large Print Compatible with Yardzee and Yahtzee Games
- Price
- $6.88
- Rating
- 4.9/5
- Reviews
- 1,829
- Age
- 1y ago
Parker Brothers Yahtzee
- Price
- $15.94
- Rating
- 4.7/5
- Reviews
- 1,598
- Age
- 23y ago
WS Game Company Yahtzee Vintage Bookshelf Edition Luxury Dice Game in Linen-Wrapped Book Case with Slipcase Premium Scorebook Deluxe Rolling Tray & 1956 Graphics Classic Dice Games Ages 8+
- Price
- $46.37
- Rating
- 4.8/5
- Reviews
- 859
- Age
- 8y ago
Hasbro Gaming Yahtzee Game Fast-Playing Dice Games for Kids Teens and Adults Strategy Games Family Games for Kids 2 or More Players Ages 8 and Up
- Price
- $8.57
- Rating
- 4.8/5
- Reviews
- 40,374
- Age
- 11y ago
Newest
by launch dateHasbro Gaming Yahtzee Dice Game | with Collapsible Cup & Storage Case | Fun Family Games for Kids Teens Adults | 30 Mins. | 2 or More Players | Ages 8+
- Price
- $9.92
- Rating
- 4.8/5
- Reviews
- 115
- Age
- 3mo ago
PlayDice Perforated Yahtzee Score Pads: 120 Easy Tear Off Score Sheets Large Print Compatible with Yardzee and Yahtzee Games
- Price
- $6.88
- Rating
- 4.9/5
- Reviews
- 1,829
- Age
- 1y ago
WS Game Company Yahtzee Vintage Bookshelf Edition Luxury Dice Game in Linen-Wrapped Book Case with Slipcase Premium Scorebook Deluxe Rolling Tray & 1956 Graphics Classic Dice Games Ages 8+
- Price
- $46.37
- Rating
- 4.8/5
- Reviews
- 859
- Age
- 8y ago
Hasbro Gaming Yahtzee Game Fast-Playing Dice Games for Kids Teens and Adults Strategy Games Family Games for Kids 2 or More Players Ages 8 and Up
- Price
- $8.57
- Rating
- 4.8/5
- Reviews
- 40,374
- Age
- 11y ago
Winning Moves Classic Yahtzee with Retro Art and Dice Cup
- Price
- $19.37
- Rating
- 4.8/5
- Reviews
- 8,303
- Age
- 13y ago
Competition: brands, sellers & click share
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.
Brands
5 falling
Sellers
72
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- Yahtzee62%
- Hasbro Gaming20%
- Winning Moves7%
- PlayDice6%
- WS Game Company5%
- Open — no brand owns it (0%)
Toys and Games Deals demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 4.1×
Top Toys and Games Deals search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- yahtzee637K/yr
- yahtzee game121K/yr
- yatzee games for adults34K/yr
- yahtzee game original29K/yr
- yatzee27K/yr
- triple yahtzee score pads16K/yr
- yatzy8K/yr
- yahtzee games13K/yr
- triple yahtzee6K/yr
- triple yahtzee game5K/yr
What reviews say buyers love and hate about Toys and Games Deals
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“So much fun”
“Easy to play”
“GREAT PRODUCT FOR THE PRICE”
“Perfect and portable for a playing games on a road trip”
“Good size”
What buyers complain about
75% of reviews“These pads are Big”
“really expensive”
“it is disappointing to not be so convenient to take on travels”
“The shape of the cup makes it odd”
“The sheets did not come out easily or cleanly”
Toys and Games Deals return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
51%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Toys and Games Deals questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
