Toys and Games Deals

Shoppers searched for this 906K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.1M a year.

Searches, last 12 months

906K

Growth, 90 days vs prior 90

+2.8%

Conversion, latest week

12.7%

Market size, estimated

$2.1Ma year

Peak month

December4.1× the quietest month

Top search term

yahtzee637K searches a year

Listings sell for $17.84 on average, from $6.88 to $46.37. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 15,000 to 20,000 of them. At $17.84 that is $268K to $357K a year per listing.

Average price

$17.84inside the $15 to $100 sweet spot

Price range

$6.88–$46.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

15,000–20,000

Revenue per listing a year

$268K–$357K

Returns

0.9%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Dice Games. It carries 8,846 reviews at 4.80 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#42in Dice Games

Average rating

4.80 starsAmazon United States average 4.42 stars

Average reviews

8,846per listing

Listings tracked

6

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

59 months