Is toys and games deals profitable to sell on Amazon United States?

The niche generates $2.1M/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.8%. Flapen's verdict: Skip it (49/100).

How competitive is the toys and games deals niche?

5 brands and 72 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in toys and games deals?

Top complaints mined from reviews: Size-Overall, Value For Money, Portability. The return rate is 0.9%.

When does demand for toys and games deals peak?

Demand peaks in Nov–Dec; the busiest month runs 4.1× the quietest.

What does it cost to enter the toys and games deals niche?

Listings span $6.88–$46.37; the average listing price is $17.84 (sweet spot $15–$100). The average incumbent carries 8,846 reviews — the moat a new listing must climb.

toys and games deals

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size

Incredible$2.1M

$2.1M/yr · 906K searches

Conversion

Incredible12.7%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Great$17.84

avg listing price — sweet spot $15–$100

Price range

Great$6.88–$46.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+2.8%

90-day search growth — must beat 0% to launch

Review moat

Bad8,846.33

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Competition

Bad95%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, toys and games deals is a $2.1M/yr Amazon United States market (906K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

toys and games deals market data

Units sold / yr: 100K–125K; avg 15,000–20,000/product
Revenue / yr: $1.8M–$2.2M; units × avg price
Conversion rate: 12.7%
Avg BSR: #42
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 59 months
Avg seller age: 158 days

Competition & brand share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

Yahtzee62%
Hasbro Gaming20%
Winning Moves7%
PlayDice6%
WS Game Company5%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.1×

Open Trend

Top toys and games deals search terms

yahtzee637K/yr +4.3%10.7% conv.
yahtzee game121K/yr +0.6%9.5% conv.
yatzee games for adults34K/yr +18.0%11.3% conv.
yahtzee game original29K/yr -2.8%17.9% conv.
yatzee27K/yr +14.4%10.0% conv.
triple yahtzee score pads16K/yr +2.2%0.0% conv.
yatzy8K/yr +18.5%0.5% conv.
yahtzee games13K/yr -51.5%3.1% conv.
triple yahtzee6K/yr -8.8%1.0% conv.
triple yahtzee game5K/yr -3.0%2.4% conv.

All search terms

Top toys and games deals products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hasbro Gaming Yahtzee Game Fast-Playing Dice Games for Kids Teens and Adults Strategy Games Family Games for Kids 2 or More Players Ages 8 and Up

Yahtzee$8.574.8★40,374 rev

Hasbro Gaming$9.924.8★115 rev

Winning Moves Classic Yahtzee with Retro Art and Dice Cup

Winning Moves$19.374.8★8,303 rev

PlayDice Perforated Yahtzee Score Pads: 120 Easy Tear Off Score Sheets Large Print Compatible with Yardzee and Yahtzee Games

PlayDice$6.884.9★1,829 rev

Parker Brothers Yahtzee

Hasbro Gaming$15.944.7★1,598 rev

Newest

by launch date

Hasbro Gaming$9.92115 rev

3mo ago

PlayDice Perforated Yahtzee Score Pads: 120 Easy Tear Off Score Sheets Large Print Compatible with Yardzee and Yahtzee Games

PlayDice$6.881,829 rev

1y ago

WS Game Company Yahtzee Vintage Bookshelf Edition Luxury Dice Game in Linen-Wrapped Book Case with Slipcase Premium Scorebook Deluxe Rolling Tray & 1956 Graphics Classic Dice Games Ages 8+

WS Game Company$46.37859 rev

8y ago

Hasbro Gaming Yahtzee Game Fast-Playing Dice Games for Kids Teens and Adults Strategy Games Family Games for Kids 2 or More Players Ages 8 and Up

Yahtzee$8.5740,374 rev

11y ago

Winning Moves Classic Yahtzee with Retro Art and Dice Cup

Winning Moves$19.378,303 rev

13y ago

What buyers say about toys and games deals

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience27%

“So much fun”

Ease Of Use11%

“Easy to play”

Value For Money10%

“GREAT PRODUCT FOR THE PRICE”

Portability8%

“Perfect and portable for a playing games on a road trip”

Size-Overall8%

“Good size”

Quality-Overall6%

“This game is well-made”

Advertised Vs Actual Product5%

“As advertised”

Trivia Games3%

“Classic fun game to play”

Compactness3%

“The carrying case is compact, sturdy and durable”

Storage Capacity3%

“Great product convenient to store & transport”

What buyers complain about

Size-Overall26%

“These pads are Big”

Value For Money11%

“really expensive”

Portability7%

“it is disappointing to not be so convenient to take on travels”

Shape/Style6%

“The shape of the cup makes it odd”

Ease Of Cleaning6%

“The sheets did not come out easily or cleanly”

Instructions/User Manual/Troubleshooting6%

“No directions”

Functionality-Overall6%

“run out of sheets quickly”

Noise Level4%

“the shaker cup is loud”

Print Quality3%

“small print, small size”

Quality-Overall2%

“Cheap and not in a good way”

Top return reasons

Size-Overall36%

Value For Money20%

Advertised Vs Actual Product10%

Quality-Overall6%

Print Quality4%

Defective Material/Parts3%

Gifting Purpose3%

Fun/Entertainment Experience3%

Product Condition3%

Noise Level2%

Common questions

Is toys and games deals profitable to sell on Amazon United States?: The niche generates $2.1M/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.8%. Flapen's verdict: Skip it (49/100).
How competitive is the toys and games deals niche?: 5 brands and 72 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in toys and games deals?: Top complaints mined from reviews: Size-Overall, Value For Money, Portability. The return rate is 0.9%.
When does demand for toys and games deals peak?: Demand peaks in Nov–Dec; the busiest month runs 4.1× the quietest.
What does it cost to enter the toys and games deals niche?: Listings span $6.88–$46.37; the average listing price is $17.84 (sweet spot $15–$100). The average incumbent carries 8,846 reviews — the moat a new listing must climb.