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Toy Story Coloring Book

Fail

The top 5 brands take 94% of clicks, so Toy Story Coloring Book is a Fail.

Flapen Score
48
48 / 100
Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 46
Market size
$85K/yr110K searches / yr
90-day growth
+91.4%search demand this quarter
Competition
78%top-5 click share · 7 brands · 42 sellers

Flapen Score

Toy Story Coloring Book against its category

The dotted line is the Toys & Games average. Past it, Toy Story Coloring Book is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toy Story Coloring Book market on Amazon at a glance

Shoppers on Amazon United States searched for Toy Story Coloring Book 110K times last year and spent an estimated $85K. The top 5 brands take 94% of clicks. Demand peaks in Jun–Jul–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +91.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
+91.4%
Conversion, latest week
8.4%
Market size, estimated
$85Ka year
Peak month
July2.6× the quietest month
Top search term
toy story coloring book70K searches a year

02 · Price

A sale here is worth $9.13.

Listings sell for $9.13 on average, from $4.53 to $19.58. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $9.13 that is $7K to $9K a year per listing.

Average price
$9.13under the $15 to $100 sweet spot
Price range
$4.53–$19.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
$7K–$9K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #759 within Craft Kits. It carries 229 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
15.4%
Average rank
#759in Craft Kits
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
229per listing
Listings tracked
12

04 · Newcomers

3 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
23 months

Products

Top Toy Story Coloring Book products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

42

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

3%

  • Brand 152%
  • Brand 214%
  • Brand 313%
  • Brand 410%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (1 brand, 3%)

Demand

Toy Story Coloring Book search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Toy Story Coloring Book search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toy story coloring book70K/yr
  • toy story 5 coloring book6K/yr
  • toy story activity book10K/yr
  • toy story coloring book ages 2-411K/yr
  • toy story coloring8K/yr
  • toy story coloring books5K/yr

Reviews and returns

What reviews say buyers love and hate about Toy Story Coloring Book

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Color”
41%of negative reviews mention “Size-Overall”
0.6%of orders come back
“Too small”
A buyer, on “Size-Overall”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Toy Story Coloring Book questions

Answered from the same tracked data.