toy story coloring book
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great229.25avg incumbent reviews — the moat a new listing must climb
Growth
Great+91.4%90-day search growth — must beat 0% to launch
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Price range
Okay$4.53–$19.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.13avg listing price — sweet spot $15–$100
Market size
Bad$85K$85K/yr · 110K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, toy story coloring book is a $85K/yr Amazon United States market (110K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jun–Jul–Dec. Verdict: Skip it — 48/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
toy story coloring book market data
- Units sold / yr
- 8K–10K
- avg 750–1,000/product
- Revenue / yr
- $73K–$91K
- units × avg price
- Conversion rate
- 8.4%
- Avg BSR
- #759
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 15.4%
- Avg brand age
- 23 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
42
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
3%
- Disney52%
- Disney Pixar14%
- Crayola13%
- Bendon10%
- Crenstone5%
- Imagine Ink3%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +91.4% search growth over the last 90 days.Peak months: Jun, Jul, Dec · busiest ÷ quietest = 2.6×
Top toy story coloring book search terms
- toy story coloring book70K/yr
- toy story 5 coloring book6K/yr
- toy story activity book10K/yr
- toy story coloring book ages 2-411K/yr
- toy story coloring8K/yr
- toy story coloring books5K/yr
Top toy story coloring book products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pixar Disney Toy Story - Gigantic Coloring & Activity Book - 192 Pages
Disney$7.304.6★913 rev
Bendon Disney Pixar Toy Story Coloring & Activity Book
Disney Pixar$4.904.4★18 rev
Disney & All License Jumbo(96 Pages) Coloring and Activity Book for Boys or Girls (Toy Story)
Disney$4.534.8★5 rev
Crayola Color Wonder Toy Story 5 Mess Free Coloring Pages & Markers Gift for Kids Age 3 4 5 6
Crayola$8.634.8★187 rev
Toy Story Coloring Books for Boys Girls - Bundle with 4 Pixar Coloring and Activity Books Plus Coloring Utensils and More | Toy Story Gift for Kids
Crenstone$14.054.9★41 rev
Newest
by launch date
Toy Story 5 Jumbo Coloring Activity Book for Kids - 64 Pixar Coloring Pages
Disney$6.064 rev
Toy Story Stickers Pad | Coloring Book | Buzz Lightyear Mini Sticker Activity Booklet | Woody | Disney Party Favors | 100+ Stickers | 5 x 7 | Officially Licensed
Bendon$6.433 rev
Bendon Toy Story Coloring Activity Book and Sticker Set for Kids
Bendon$8.85280 rev
Bendon Disney Pixar Toy Story Coloring & Activity Book
Disney Pixar$4.9018 rev
Imagine Ink Bendon Toy Story Mess-Free Marker Coloring & Activity Book Official Disney Pixar
Imagine Ink$7.5123 rev
Trending
90-day click momentumToy Story Stickers Pad | Coloring Book | Buzz Lightyear Mini Sticker Activity Booklet | Woody | Disney Party Favors | 100+ Stickers | 5 x 7 | Officially Licensed
Bendon$6.435.0★
Toy Story 5 Jumbo Coloring Activity Book for Kids - 64 Pixar Coloring Pages
Disney$6.064.0★
Bendon Toy Story Coloring Book and Stickers Activity Set Includes Coloring Pages Sticker Set and More
Bendon$8.725.0★
Disney & All License Jumbo(96 Pages) Coloring and Activity Book for Boys or Girls (Toy Story)
Disney$4.534.8★
Fashion Angels Disney Pixar Toy Story Color & Collage Portfolio Set
Fashion Angels$12.954.7★
What buyers say about toy story coloring book
What buyers praise and complain about, mined from review topics.What buyers love
“This is a perfect activity for kids who love coloring”
“entertains them for hours”
“Doesnt make mess or anything and very useful”
“Gift giving”
“As described”
“the quality is great for their little rough handling”
“It makes it a great activity for home, restaurants, or traveling”
“The designs are cute”
“The size is perfect for younger kids who you dont want to make a mess”
“This is a fun reusable toy”
What buyers complain about
“Too small”
“NOT jumbo and overpriced”
“I do feel gigantic is misleading”
“it is very thin”
“the front covers printing was very light - the person or people in charge of this product could have”
Top return reasons
Common questions
- Is toy story coloring book profitable to sell on Amazon United States?
- The niche generates $85K/yr across 12 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is +91.4%. Flapen's verdict: Skip it (48/100).
- How competitive is the toy story coloring book niche?
- 7 brands and 42 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in toy story coloring book?
- Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.6%.
- When does demand for toy story coloring book peak?
- Demand peaks in Jun–Jul–Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the toy story coloring book niche?
- Listings span $4.53–$19.58; the average listing price is $9.13 (sweet spot $15–$100). The average incumbent carries 229 reviews — the moat a new listing must climb.