Skip to content

Toy Story Bath Toys

Fail

The top 5 brands take 100% of clicks, so Toy Story Bath Toys is a Fail.

Flapen Score
43
43 / 100
Ranks 1,838 of 3,143 Toys & Games niches · −3 vs the category median of 46
Market size
$65K/yr77K searches / yr
90-day growth
+69.2%search demand this quarter
Competition
93%top-5 click share · 5 brands · 37 sellers

Flapen Score

Toy Story Bath Toys against its category

The dotted line is the Toys & Games average. Past it, Toy Story Bath Toys is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toy Story Bath Toys market on Amazon at a glance

Shoppers on Amazon United States searched for Toy Story Bath Toys 77K times last year and spent an estimated $65K. All 5 brands take every click. Demand peaks in Jan–Feb–Mar–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +69.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
+69.2%
Conversion, latest week
4.6%
Market size, estimated
$65Ka year
Peak month
December8.9× the quietest month
Top search term
toy story bath toys68K searches a year

02 · Price

A sale here is worth $18.25.

Listings sell for $18.25 on average, from $8.16 to $29.22. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $18.25 that is $5K to $9K a year per listing.

Average price
$18.25inside the $15 to $100 sweet spot
Price range
$8.16–$29.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
$5K–$9K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #196 within Bath Toys. It carries 440 reviews at 4.83 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
86%
Out of stock, average day
1.1%
Average rank
#196in Bath Toys
Average rating
4.83 starsAmazon United States average 4.42 stars
Average reviews
440per listing
Listings tracked
7

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
33 months

Products

Top Toy Story Bath Toys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

37

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 156%
  • Brand 229%
  • Brand 36%
  • Brand 45%
  • Brand 53%

Demand

Toy Story Bath Toys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 8.9×

Reviews and returns

What reviews say buyers love and hate about Toy Story Bath Toys

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Fun/Entertainment Experience”
16%of negative reviews mention “Value For Money”
0.6%of orders come back
“not sure exactly if the are fisher price”
A buyer, on “Value For Money”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Toy Story Bath Toys questions

Answered from the same tracked data.