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Toy Story Bath Toys

brand-locked demand (top 5 brands take 100% of clicks) — Toy Story Bath Toys doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 1,838 of 3,143 Toys & Games niches · −3 vs the category median of 46

Market size 16Growth 79Conversion 55Competition 6Returns 97Price range 68Avg price 83Brand share 0Review moat 78Quality gap 11
This niche Category average · 3,143 niches

Is Toy Story Bath Toys profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Toy Story Bath Toys is a $65K/yr Amazon United States market (77K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Dec. Verdict: Skip it — 43/100.

Toy Story Bath Toys: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +69.2% over the last 90 days and 4.6% of searches end in a purchase.

$65K

revenue / yr

Units sold / yr3K
Search volume / yr+69.2%77K
Conversion rate4.6%
Avg price$18.25

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 37
Top-5 product click share93%
Open market0%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 7 products

Sponsored placement86%
New entrants (1y)4· 3 succeeded
Avg rating4.8★
Avg reviews440

Top Toy Story Bath Toys products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

$0$10K$20K$29K$39K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

37

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Disney Store56%
  • Disney29%
  • Fisher-Price6%
  • Townley Girl5%
  • Get Trend3%

Toy Story Bath Toys demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume77KCVR4.6%Products7Brands5Top 5 Brands100%OOS Rate1.1%Rating4.8★Reviews440Avg BSR#196
50K30KSpike '24Holiday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 8.9×

What reviews say buyers love and hate about Toy Story Bath Toys

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Fun/Entertainment Experience31%

Good toy

Size-Overall15%

They are a good size

Quality-Overall13%

Great quality, extremely playable and reasonable price, size is great for tiny hands

Value For Money8%

not too expensive

Durability7%

they still look brand new

What buyers complain about

57% of reviews
Value For Money16%

not sure exactly if the are fisher price

Size-Overall12%

The bucket is huge

Quality-Overall7%

needs better quality control

Shape/Style7%

The bases are round

Color4%

the water didnt even change color

Toy Story Bath Toys return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

39%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money
32%
2Size-Overall
28%
3Quality-Overall
7%
4Gifting Purpose
6%
5Advertised Vs Actual Product
6%

Common Toy Story Bath Toys questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Toy Story Bath Toys 43/100 on Amazon United States — Skip it. The niche generates $65K/yr across 7 tracked products. 3 of 4 products launched in the last 360 days are still selling. Search demand moved +69.2% over the last 90 days.
Search demand for Toy Story Bath Toys on Amazon United States peaks in Jan–Feb–Mar–Dec, where the busiest month runs 8.9× the quietest.