Is toy story bath toys profitable to sell on Amazon United States?

The niche generates $65K/yr across 7 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +69.2%. Flapen's verdict: Skip it (43/100).

How competitive is the toy story bath toys niche?

5 brands and 37 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in toy story bath toys?

Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 0.6%.

When does demand for toy story bath toys peak?

Demand peaks in Jan–Feb–Mar–Dec; the busiest month runs 8.9× the quietest.

What does it cost to enter the toy story bath toys niche?

Listings span $8.16–$29.22; the average listing price is $18.25 (sweet spot $15–$100). The average incumbent carries 440 reviews — the moat a new listing must climb.

toy story bath toys

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Great$18.25

avg listing price — sweet spot $15–$100

Growth

Great+69.2%

90-day search growth — must beat 0% to launch

Review moat

Great440

avg incumbent reviews — the moat a new listing must climb

Price range

Good$8.16–$29.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$65K

$65K/yr · 77K searches

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Competition

Bad93%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, toy story bath toys is a $65K/yr Amazon United States market (77K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Dec. Verdict: Skip it — 43/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

toy story bath toys market data

Units sold / yr: 3K–3K; avg 250–500/product
Revenue / yr: $46K–$55K; units × avg price
Conversion rate: 4.6%
Avg BSR: #196
Page quality: 0%
Prime: 86%
Sponsored: 86%
Out of stock: 1.1%
Avg brand age: 33 months
Avg seller age: 161 days

Competition & brand share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

Disney Store56%
Disney29%
Fisher-Price6%
Townley Girl5%
Get Trend3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +69.2% search growth over the last 90 days.

Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 8.9×

Open Trend

Top toy story bath toys products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Disney Store Official Toy Story Bath Toys Set - Includes 5 Detailed Toys with a Straining Storage Bucket - Bath Time Fun & Water Play Set for Kids

Disney Store$26.184.8★344 rev

Disney Toy Story- 5 Piece Jumbo Squirter Bucket - Bath Toys for Baby and Toddlers - Includes Organizer Bucket - Store Bath Time Water Toys

Disney$29.224.8★250 rev

Toy Story 5 Piece Finger Puppet Set - Educational Play Party Favors Bath and Pool Toys Beach Fun Playtime Activities

Disney$8.454.8★483 rev

Fisher-Price Little People Disney Pixar Toy Story Figure Pack

Fisher-Price$14.244.9★523 rev

Toy Story Bath Bomb Set 3-Piece Character Shaped Berry Scented

Townley Girl$8.164.7★1,332 rev

Newest

by launch date

Toy Story Cube Bath Squirters 6-Piece Bath Toys for Toddlers & Kids 3+ Stackable Cube Squirters for Tub Pool & Water Play

Disney$14.131 rev

1mo ago

Disney Toy Story- 5 Piece Jumbo Squirter Bucket - Bath Toys for Baby and Toddlers - Includes Organizer Bucket - Store Bath Time Water Toys

Disney$29.22250 rev

6mo ago

Fisher-Price Little People Disney Pixar Toy Story Figure Pack

Fisher-Price$14.24523 rev

7mo ago

Disney Pixar Toy Story Bath Towels with Hood for Boys Ages 2-6 Buzz Lightyear Soft and Absorbent Hooded Cotton Beach Towel Wrap Swimming Pool Poncho Gifts for Boys (Multi Buzz Lightyear)

Get Trend$27.39147 rev

10mo ago

Toy Story Bath Bomb Set 3-Piece Character Shaped Berry Scented

Townley Girl$8.161,332 rev

1y ago

What buyers say about toy story bath toys

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience31%

“Good toy”

Size-Overall15%

“They are a good size”

Quality-Overall13%

“Great quality, extremely playable and reasonable price, size is great for tiny hands”

Value For Money8%

“not too expensive”

Durability7%

“they still look brand new”

Gifting Purpose4%

“Liked as gift”

Advertised Vs Actual Product4%

“Way better than I expected”

Collectibles3%

“Great add to the collection”

Color2%

“Bright colors and accurate”

Water Resistance2%

“Good Pool Towel”

What buyers complain about

Value For Money16%

“not sure exactly if the are fisher price”

Size-Overall12%

“The bucket is huge”

Quality-Overall7%

“needs better quality control”

Shape/Style7%

“The bases are round”

Color4%

“the water didnt even change color”

Weight Light4%

“Theyre significantly lighter than most other Little People”

Smell4%

“There is no scent”

Leak-Proof2%

“I really wish there was a completely sealed”

Thickness2%

“just not super plush or thick”

Top return reasons

Value For Money32%

Size-Overall28%

Quality-Overall7%

Gifting Purpose6%

Advertised Vs Actual Product6%

Product Condition4%

Defective Material/Parts4%