Toy Microwave
FailShoppers spend an estimated $93K a year here, so Toy Microwave is a Fail.
- Flapen Score
- 45 / 100Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 4645
- Market size
- $93K/yr138K searches / yr
- 90-day growth
- -4.9%search demand this quarter
- Competition
- 71%top-5 click share · 11 brands · 20 sellers
Flapen Score
Toy Microwave against its category
The dotted line is the Toys & Games average. Past it, Toy Microwave is stronger. Inside it, weaker.
Market
The Toy Microwave market on Amazon at a glance
Shoppers on Amazon United States searched for Toy Microwave 138K times last year and spent an estimated $93K. The top 5 brands take 79% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.
- Searches, last 12 months
- 138K
- Growth, 90 days vs prior 90
- -4.9%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $93Ka year
- Peak month
- December4.1× the quietest month
- Top search term
- toy microwave47K searches a year
02 · Price
A sale here is worth $23.85.
Listings sell for $23.85 on average, from $7.87 to $32.66. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $23.85 that is $2K to $6K a year per listing.
- Average price
- $23.85inside the $15 to $100 sweet spot
- Price range
- $7.87–$32.66
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 2.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #153 within Kitchen Toys. It carries 1,243 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 6.7%
- Average rank
- #153in Kitchen Toys
- Average rating
- 4.16 starsAmazon United States average 4.42 stars
- Average reviews
- 1,243per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Toy Microwave products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
20
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
11%
- Brand 123%
- Brand 216%
- Brand 315%
- Brand 414%
- Brand 512%
- Brand 610%
- Open — no brand owns it (5 brands, 11%)
Demand
Toy Microwave search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.1×
Search terms
Top Toy Microwave search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- toy microwave47K/yr
- microwave toy16K/yr
- kids microwave18K/yr
- play microwave16K/yr
- microwave for kids7K/yr
- toy microwave for kids8K/yr
- kids microwave toy8K/yr
- kids play microwave6K/yr
- play microwave for kids6K/yr
- toy microwave for kids ages 4-84K/yr
Reviews and returns
What reviews say buyers love and hate about Toy Microwave
We read the reviews and the return reasons for every product selling here.
“Very small for child”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toy Microwave questions
Answered from the same tracked data.








