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Toy Fishing Pole

Pass

Toy Fishing Pole scores 66 out of 100, a Pass. Shoppers spend an estimated $111K a year here, search demand grew +39.5% this quarter, and an estimated 1.7% of orders come back.

Flapen Score
66
66 / 100
Top 2% of 3,143 Toys & Games niches · +20 vs the category median of 46
Market size
$111K/yr120K searches / yr
90-day growth
+39.5%search demand this quarter
Competition
32%top-5 click share · 34 brands · 102 sellers

Flapen Score

Toy Fishing Pole against its category

The dotted line is the Toys & Games average. Past it, Toy Fishing Pole is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toy Fishing Pole market on Amazon at a glance

Shoppers on Amazon United States searched for Toy Fishing Pole 120K times last year and spent an estimated $111K. The top 5 brands take 55% of clicks. Demand peaks in Oct. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +39.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $111K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
+39.5%
Conversion, latest week
4.4%
Market size, estimated
$111Ka year
Peak month
October2.6× the quietest month
Top search term
toy fishing pole45K searches a year

02 · Price

A sale here is worth $21.19.

Listings sell for $21.19 on average, from $6.94 to $40.82. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $21.19 that is $2K to $5K a year per listing.

Average price
$21.19inside the $15 to $100 sweet spot
Price range
$6.94–$40.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #514 within Bath Toys. It carries 1,982 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#514in Bath Toys
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
1,982per listing
Listings tracked
53

04 · Newcomers

5 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
5Amazon's first-year sales bar
Average brand age
39 months

Products

Top Toy Fishing Pole products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

34 falling

Sellers

102

Top-5 brand share

55%

Top 20: 93%

Top-5 click share

32%

Top 20: 77%

Open market

39%

  • Brand 121%
  • Brand 212%
  • Brand 39%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Toy Fishing Pole search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.6×

Search terms

Top Toy Fishing Pole search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toy fishing pole45K/yr
  • toy fishing rod22K/yr
  • kids fishing pole toy10K/yr
  • fishing pole toy10K/yr
  • fishing rod toy9K/yr
  • kids toy fishing pole7K/yr
  • kids play fishing pole5K/yr
  • toy fishing pole for toddlers age 2-43K/yr
  • play fishing pole5K/yr
  • fake fishing pole4K/yr

Reviews and returns

What reviews say buyers love and hate about Toy Fishing Pole

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Fun/Entertainment Experience”
17%of negative reviews mention “Quality-Overall”
1.7%of orders come back
“Low quality”
A buyer, on “Quality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Toy Fishing Pole questions

Answered from the same tracked data.