Toy Drill

Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $275K a year.

Searches, last 12 months

226K

Growth, 90 days vs prior 90

-19.1%

Conversion, latest week

4.9%

Market size, estimated

$275Ka year

Peak month

December7.6× the quietest month

Top search term

toy drill39K searches a year

Listings sell for $24.86 on average, from $12.88 to $44.52. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $24.86 that is $6K to $12K a year per listing.

Average price

$24.86inside the $15 to $100 sweet spot

Price range

$12.88–$44.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$6K–$12K

Returns

2.4%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #133 within Play Tools. It carries 2,104 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

3.5%

Average rank

#133in Play Tools

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

2,104per listing

Listings tracked

29

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months