Toy Cookies

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $198K a year.

Searches, last 12 months

161K

Growth, 90 days vs prior 90

-5.8%

Conversion, latest week

3.5%

Market size, estimated

$198Ka year

Peak month

December6.6× the quietest month

Top search term

melissa and doug play kitchen25K searches a year

Listings sell for $35.51 on average, from $13.12 to $135.82. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $35.51 that is $27K to $36K a year per listing.

Average price

$35.51inside the $15 to $100 sweet spot

Price range

$13.12–$135.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

750–1,000

Revenue per listing a year

$27K–$36K

Returns

2.1%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #131 within Kitchen Toys. It carries 7,237 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#131in Kitchen Toys

Average rating

4.76 starsAmazon United States average 4.42 stars

Average reviews

7,237per listing

Listings tracked

13

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months