Toy Clock
FailShoppers spend an estimated $44K a year here, so Toy Clock is a Fail.
- Flapen Score
- 38 / 100Ranks 2,364 of 3,143 Toys & Games niches · −8 vs the category median of 4638
- Market size
- $44K/yr65K searches / yr
- 90-day growth
- -25.9%search demand this quarter
- Competition
- 62%top-5 click share · 14 brands · 34 sellers
Flapen Score
Toy Clock against its category
The dotted line is the Toys & Games average. Past it, Toy Clock is stronger. Inside it, weaker.
Market
The Toy Clock market on Amazon at a glance
Shoppers on Amazon United States searched for Toy Clock 65K times last year and spent an estimated $44K. The top 5 brands take 82% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 4.4% of those searches ended in a purchase.
Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.
- Searches, last 12 months
- 65K
- Growth, 90 days vs prior 90
- -25.9%
- Conversion, latest week
- 4.4%
- Market size, estimated
- $44Ka year
- Top search term
- toy clock15K searches a year
02 · Price
A sale here is worth $15.21.
Listings sell for $15.21 on average, from $5.63 to $31.81. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $15.21 that is $2K to $4K a year per listing.
- Average price
- $15.21inside the $15 to $100 sweet spot
- Price range
- $5.63–$31.81
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #97 within Early Development & Activity Toys. It carries 2,916 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 1.1%
- Average rank
- #97in Early Development & Activity Toys
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 2,916per listing
- Listings tracked
- 20
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Toy Clock products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
34
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
15%
- Brand 158%
- Brand 27%
- Brand 36%
- Brand 45%
- Brand 55%
- Brand 63%
- Open — no brand owns it (8 brands, 15%)
Demand
Toy Clock search demand
Weekly searches over the year. Pick a range.
Search terms
Top Toy Clock search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- toy clock15K/yr
- telling time12K/yr
- clock toy9K/yr
- learning resources clock6K/yr
- teaching clocks for kids with movable hands4K/yr
- practice clock for learning time4K/yr
- time for kids3K/yr
- telling time teaching clock5K/yr
- clock toys for kids4K/yr
- how to tell time2K/yr
Reviews and returns
What reviews say buyers love and hate about Toy Clock
We read the reviews and the return reasons for every product selling here.
“They are a little tight”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toy Clock questions
Answered from the same tracked data.








