Toy Boat

Shoppers searched for this 590K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +55.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $513K a year.

Searches, last 12 months

590K

Growth, 90 days vs prior 90

+55.8%

Conversion, latest week

3.1%

Market size, estimated

$513Ka year

Peak month

December2.8× the quietest month

Top search term

toy boat135K searches a year

Listings sell for $27.95 on average, from $6.45 to $224.25. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $27.95 that is $7K to $14K a year per listing.

Average price

$27.95inside the $15 to $100 sweet spot

Price range

$6.45–$224.25

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$7K–$14K

Returns

1.2%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #154 within Bath Toys. It carries 3,385 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

0.2%

Average rank

#154in Bath Toys

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

3,385per listing

Listings tracked

28

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

39 months