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Toy Blender

Fail

Shoppers spend an estimated $59K a year here, so Toy Blender is a Fail.

Flapen Score
45
45 / 100
Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 46
Market size
$59K/yr156K searches / yr
90-day growth
-14.0%search demand this quarter
Competition
60%top-5 click share · 17 brands · 45 sellers

Flapen Score

Toy Blender against its category

The dotted line is the Toys & Games average. Past it, Toy Blender is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toy Blender market on Amazon at a glance

Shoppers on Amazon United States searched for Toy Blender 156K times last year and spent an estimated $59K. The top 5 brands take 62% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
156K
Growth, 90 days vs prior 90
-14.0%
Conversion, latest week
1.4%
Market size, estimated
$59Ka year
Peak month
December3.6× the quietest month
Top search term
toy blender45K searches a year

02 · Price

A sale here is worth $26.31.

Listings sell for $26.31 on average, from $12.13 to $37.92. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $26.31 that is $7K to $13K a year per listing.

Average price
$26.31inside the $15 to $100 sweet spot
Price range
$12.13–$37.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$7K–$13K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #458 within Kitchen Toys. It carries 607 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
17.2%
Average rank
#458in Kitchen Toys
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
607per listing
Listings tracked
19

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
38 months

Products

Top Toy Blender products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

45

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

33%

  • Brand 131%
  • Brand 210%
  • Brand 39%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Toy Blender search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Toy Blender search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toy blender45K/yr
  • kids blender13K/yr
  • blender toy14K/yr
  • kids blender toy12K/yr
  • blender for kids8K/yr
  • toy blender for kids ages 4-89K/yr
  • toy blender for kids8K/yr
  • melissa and doug smoothie maker10K/yr
  • play blender6K/yr
  • melissa and doug blender7K/yr

Reviews and returns

What reviews say buyers love and hate about Toy Blender

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Fun/Entertainment Experience”
18%of negative reviews mention “Quality-Overall”
2.7%of orders come back
“The quality of this product is extremely cheap”
A buyer, on “Quality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Toy Blender questions

Answered from the same tracked data.