Towelie
FailDemand is soft, at -35.5% this quarter, so Towelie is a Fail.
- Flapen Score
- 47 / 100Top 42% of 3,143 Toys & Games niches · +1 vs the category median of 4647
- Market size
- $94K/yr340K searches / yr
- 90-day growth
- -35.5%search demand this quarter
- Competition
- 26%top-5 click share · 21 brands · 194 sellers
Flapen Score
Towelie against its category
The dotted line is the Toys & Games average. Past it, Towelie is stronger. Inside it, weaker.
Market
The Towelie market on Amazon at a glance
Shoppers on Amazon United States searched for Towelie 340K times last year and spent an estimated $94K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 340K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -35.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.
- Searches, last 12 months
- 340K
- Growth, 90 days vs prior 90
- -35.5%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $94Ka year
- Peak month
- December3.2× the quietest month
- Top search term
- south park funko pop101K searches a year
02 · Price
A sale here is worth $26.95.
Listings sell for $26.95 on average, from $10.35 to $73.76. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $26.95 that is $0 to $3K a year per listing.
- Average price
- $26.95inside the $15 to $100 sweet spot
- Price range
- $10.35–$73.76
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
52% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 13.8% of listings are out of stock. The average listing ranks #15,564 within Statues, Bobbleheads & Busts. It carries 308 reviews at 4.72 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 52%
- Prime listings
- 78%
- Out of stock, average day
- 13.8%
- Average rank
- #15,564in Statues, Bobbleheads & Busts
- Average rating
- 4.72 starsAmazon United States average 4.42 stars
- Average reviews
- 308per listing
- Listings tracked
- 67
04 · Newcomers
6 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Towelie products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Funko POP! TV: South Park - Kissing Company Butters
- Price
- $16.53
- Rating
- 4.7/5
- Reviews
- 78
- Age
- 11mo ago

Changes South Park Butters Big Face Costume T-Shirt (Medium) Powder Blue
- Price
- $19.77
- Rating
- 4.6/5
- Reviews
- 60
- Age
- 2y ago

Funko Pop Television: South Park - Cartman Collectible Figure Multicolor
- Price
- $22.42
- Rating
- 4.9/5
- Reviews
- 1,053
- Age
- 7y ago

Funko POP! TV: South Park - Jimmy Valmer
- Price
- $15.34
- Rating
- 4.6/5
- Reviews
- 52
- Age
- 11mo ago

Concept One Kyle South Park Hat | Green | Officially Licensed Cosplay Kyle Broflovski Beanie | South Park Winter Hat with Ear Flaps for Fans & Costumes
- Price
- $21.43
- Rating
- 4.8/5
- Reviews
- 3,576
- Age
- 9y ago
Trending
estimated 90-day click momentum
Funko South Park - Cartman Cupid
- Price
- $29.98
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Changes South Park Butters Big Face Costume T-Shirt (Medium) Powder Blue
- Price
- $19.77
- Rating
- 4.6/5
- Reviews
- 60
- Age
- 2y ago

Paramount South Park Mystery Blind Box Set - 3 Pack Mystery Figures Bundle with Mini Figures Featuring Cartman Kenny Kyle Stan More Plus Bookmark | South Park Party Favors Supplies
- Price
- $20.47
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Changes South Park Butters Big Face Costume T-Shirt (Large) Powder Blue
- Price
- $19.88
- Rating
- 4.6/5
- Reviews
- 60
- Age
- 2y ago

Youtooz South Park Vinyl Figures South Park Collection - Good Times with Weapons Kenny 3.4 Inch Official Collectible Vinyl Figure
- Price
- $36.89
- Rating
- 4.8/5
- Reviews
- 59
- Age
- 3y ago
Newest
by launch date
Funko South Park - Cartman Cupid
- Price
- $29.98
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Paramount South Park Mystery Blind Box Set - 3 Pack Mystery Figures Bundle with Mini Figures Featuring Cartman Kenny Kyle Stan More Plus Bookmark | South Park Party Favors Supplies
- Price
- $20.47
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Funko POP! TV: South Park - Kissing Company Butters
- Price
- $16.53
- Rating
- 4.7/5
- Reviews
- 78
- Age
- 11mo ago

Funko POP! TV: South Park - Jimmy Valmer
- Price
- $15.34
- Rating
- 4.6/5
- Reviews
- 52
- Age
- 11mo ago

Funko POP! TV: South Park - Craig Tucker
- Price
- $14.69
- Rating
- 4.8/5
- Reviews
- 48
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.
Brands
21 rising
Sellers
194
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
26%
Top 20: 65%
Open market
14%
- Funko50%
- Youtooz12%
- Changes9%
- Paramount6%
- South Park5%
- Concept One4%
- Open — no brand owns it (15 brands, 14%)
Demand
Towelie search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.2×
Search terms
Top Towelie search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- south park funko pop101K/yr
- south park figures43K/yr
- butters south park35K/yr
- funko pop south park26K/yr
- south park toys23K/yr
- south park butters20K/yr
- south park funko18K/yr
- youtooz south park11K/yr
- south park figure9K/yr
- south park youtooz10K/yr
Reviews and returns
What reviews say buyers love and hate about Towelie
We read the reviews and the return reasons for every product selling here.
“Theyre much bigger then I expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Towelie questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








