Towelie
FailDemand is soft, at -35.5% this quarter, so Towelie is a Fail.
- Flapen Score
- 47 / 100Top 42% of 3,143 Toys & Games niches · +1 vs the category median of 4647
- Market size
- $94K/yr340K searches / yr
- 90-day growth
- -35.5%search demand this quarter
- Competition
- 26%top-5 click share · 21 brands · 194 sellers
Flapen Score
Towelie against its category
The dotted line is the Toys & Games average. Past it, Towelie is stronger. Inside it, weaker.
Market
The Towelie market on Amazon at a glance
Shoppers on Amazon United States searched for Towelie 340K times last year and spent an estimated $94K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 340K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -35.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.
- Searches, last 12 months
- 340K
- Growth, 90 days vs prior 90
- -35.5%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $94Ka year
- Peak month
- December3.2× the quietest month
- Top search term
- south park funko pop101K searches a year
02 · Price
A sale here is worth $26.95.
Listings sell for $26.95 on average, from $10.35 to $73.76. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $26.95 that is $0 to $3K a year per listing.
- Average price
- $26.95inside the $15 to $100 sweet spot
- Price range
- $10.35–$73.76
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
52% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 13.8% of listings are out of stock. The average listing ranks #15,564 within Statues, Bobbleheads & Busts. It carries 308 reviews at 4.72 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 52%
- Prime listings
- 78%
- Out of stock, average day
- 13.8%
- Average rank
- #15,564in Statues, Bobbleheads & Busts
- Average rating
- 4.72 starsAmazon United States average 4.42 stars
- Average reviews
- 308per listing
- Listings tracked
- 67
04 · Newcomers
6 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Towelie products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 26% of clicks. An open shelf where new products get seen.
Brands
21 rising
Sellers
194
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
26%
Top 20: 65%
Open market
14%
- Brand 150%
- Brand 212%
- Brand 39%
- Brand 46%
- Brand 55%
- Brand 64%
- Open — no brand owns it (15 brands, 14%)
Demand
Towelie search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.2×
Search terms
Top Towelie search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- south park funko pop101K/yr
- south park figures43K/yr
- butters south park35K/yr
- funko pop south park26K/yr
- south park toys23K/yr
- south park butters20K/yr
- south park funko18K/yr
- youtooz south park11K/yr
- south park figure9K/yr
- south park youtooz10K/yr
Reviews and returns
What reviews say buyers love and hate about Towelie
We read the reviews and the return reasons for every product selling here.
“Theyre much bigger then I expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Towelie questions
Answered from the same tracked data.








