Tovla
a small market ($0/yr) — Tovla doesn't clear our bar today.
Flapen Score
Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 46
Is Tovla profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Tovla is a $0/yr Amazon United States market (8K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Tovla: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -7.6% over the last 90 days and 0.0% of searches end in a purchase.
$0
revenue / yr
Who owns the niche?
The top 5 brands hold 84% of demand, so 16% of the market is open.
16%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 44 products
Top Tovla products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Tovla JR Kids Real Cooking and Baking Ultimate Gift Set | Montessori Kid-Safe Knives Apron Visual Cookbook Timer Storage Case & Tools | Premium Christmas & Birthday Gift for Girls & Boys
- Price
- $63.97
- Rating
- 4.8/5
- Reviews
- 2,550
- Age
- 8y ago
Tovla Jr. Kids Ice Cream Science Maker Kit | Real Reusable | Ages 5-12
- Price
- $41.51
- Rating
- 4.4/5
- Reviews
- 297
- Age
- 1y ago
Tovla Jr. Ultimate Montessori Kids Cooking Gift Set Real Knife Chopper Safety Gloves Peeler Cutters Cutting Board & Recipe Cards Ages 410
- Price
- $28.03
- Rating
- 4.8/5
- Reviews
- 201
- Age
- 2y ago
Tovla Jr Kid Safe Knife Gift Set for Real Cooking | Toddler Kitchen Knives | Montessori STEM Cooking Tools | Kids Chef Knives and Utensils | BPA Free Dishwasher Safe | Birthday Gift Ages 4 to 12
- Price
- $9.61
- Rating
- 4.8/5
- Reviews
- 10,383
- Age
- 9y ago
TOVLA JR. Kids Real Cooking Set | Cooking Tools for Kids Ages 512 | Montessori-Inspired Beginner Kitchen Kit with Visual Recipe Cookbook & Storage Case | Christmas & Birthday Gift for Boys & Girls
- Price
- $39.03
- Rating
- 4.7/5
- Reviews
- 91
- Age
- 2y ago
Trending
90-day click momentum
Tovla Jr. Ultimate Reusable Cake Pop-Making Kit for Kids Fun DIY Baking Kit STEM Activity for Ages 4+ Visual Learning Cake Pop Molds & Tools Set Great Gift for Young Chefs
- Price
- $39.52
- Rating
- 4.4/5
- Reviews
- 297
- Age
- 2y ago
Tovla Jr. Kids Ice Cream Science Maker Kit | Real Reusable | Ages 5-12
- Price
- $41.51
- Rating
- 4.4/5
- Reviews
- 297
- Age
- 1y ago
Lullulii Montessori Kitchen Tools for Toddlers Kids Knife for Real Cooking Toddlers Knife Set with Storage Box Kids Safe Knives Children Cutting Set for Girl Boy Montessori Toys for Kitchen Set -Green
- Price
- $30.58
- Rating
- 4.7/5
- Reviews
- 197
- Age
- 1y ago
PERLLI Kids Real Cooking and Baking Supplies Gift Set with Case (Orange)
- Price
- $39.75
- Rating
- 4.8/5
- Reviews
- 674
- Age
- 5y ago
Baketivity Kids Cooking Set with Real Utensils & Kitchen Tool Guide
- Price
- $38.86
- Rating
- 4.7/5
- Reviews
- 255
- Age
- 3y ago
Newest
by launch date
Tovla Jr Ultimate Real Candy Science Lab for Kids | Hands on STEM Experiment Kit with Real Candy Making Tools and Step by Step Visual Guides | Ages 6 to 12 | Gummies Chocolates and More
- Price
- $53.43
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 11mo ago
Tovla Jr. My First Visual Cooking System for Kids Ages 4 to 8 | 2 Book Set for Real Cooking and Baking | Step by Step Picture Recipes with Healthy Swaps | Montessori Inspired Gift
- Price
- $23.25
- Rating
- 4.8/5
- Reviews
- 46
- Age
- 1y ago
Lullulii Montessori Kitchen Tools for Toddlers Kids Knife for Real Cooking Toddlers Knife Set with Storage Box Kids Safe Knives Children Cutting Set for Girl Boy Montessori Toys for Kitchen Set -Green
- Price
- $30.58
- Rating
- 4.7/5
- Reviews
- 197
- Age
- 1y ago
Tovla Jr. Toddler Cutting Set Real Kids Knife & Chopper with Safety Gloves Peeler & Visual Recipe Book Montessori Cooking Tools Ages 38 Premium Gift for Kids
- Price
- $21.16
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 1y ago
Tovla Jr. Kids Ice Cream Science Maker Kit | Real Reusable | Ages 5-12
- Price
- $41.51
- Rating
- 4.4/5
- Reviews
- 297
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
Brands
15 falling
Sellers
25
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
24%
Top 20: 63%
Open market
14%
- TOVLA JR.54%
- Tovla17%
- Kibbidea6%
- Baketivity4%
- MasterChef Junior4%
- PERLLI2%
- Open — no brand owns it (9 brands, 14%)
Tovla demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 6.5×
Top Tovla search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- tovla jr5K/yr
- tovla2K/yr
- tovla jr kids cooking and baking gift set687/yr
What reviews say buyers love and hate about Tovla
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“Safe and easy”
“Such a cute gift”
“Good quality kitchen tools for kiddos”
“Everything about this toy is fantastic”
“Peeler is Sharp”
What buyers complain about
61% of reviews“Broken in 5 min”
“The biggest thing I noticed is that the knives arent very sharp”
“Cheap quality”
“Not enough value for price”
“The finger protector is a tad too big”
Tovla return rate & reasons
Why buyers send it back, as a share of all return requests.
1.4%
Return rate
26%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Tovla questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
