Tovla
FailShoppers spend an estimated $0 a year here, so Tovla is a Fail.
- Flapen Score
- 44 / 100Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 4644
- Market size
- $0/yr8K searches / yr
- 90-day growth
- -7.6%search demand this quarter
- Competition
- 24%top-5 click share · 15 brands · 25 sellers
Flapen Score
Tovla against its category
The dotted line is the Toys & Games average. Past it, Tovla is stronger. Inside it, weaker.
Market
The Tovla market on Amazon at a glance
Shoppers on Amazon United States searched for Tovla 8K times last year and spent an estimated $0. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 8K
- Growth, 90 days vs prior 90
- -7.6%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Peak month
- December6.5× the quietest month
- Top search term
- tovla jr5K searches a year
02 · Price
A sale here is worth $28.56.
Listings sell for $28.56 on average, from $8.42 to $63.97. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $28.56 that is $0 to $3K a year per listing.
- Average price
- $28.56inside the $15 to $100 sweet spot
- Price range
- $8.42–$63.97
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #273 within Kitchen Toys. It carries 911 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 100%
- Out of stock, average day
- 5.8%
- Average rank
- #273in Kitchen Toys
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 911per listing
- Listings tracked
- 44
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Tovla products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tovla JR Kids Real Cooking and Baking Ultimate Gift Set | Montessori Kid-Safe Knives Apron Visual Cookbook Timer Storage Case & Tools | Premium Christmas & Birthday Gift for Girls & Boys
- Price
- $63.97
- Rating
- 4.8/5
- Reviews
- 2,550
- Age
- 8y ago

Tovla Jr. Kids Ice Cream Science Maker Kit | Real Reusable | Ages 5-12
- Price
- $41.51
- Rating
- 4.4/5
- Reviews
- 297
- Age
- 1y ago

Tovla Jr. Ultimate Montessori Kids Cooking Gift Set Real Knife Chopper Safety Gloves Peeler Cutters Cutting Board & Recipe Cards Ages 410
- Price
- $28.03
- Rating
- 4.8/5
- Reviews
- 201
- Age
- 2y ago

Tovla Jr Kid Safe Knife Gift Set for Real Cooking | Toddler Kitchen Knives | Montessori STEM Cooking Tools | Kids Chef Knives and Utensils | BPA Free Dishwasher Safe | Birthday Gift Ages 4 to 12
- Price
- $9.61
- Rating
- 4.8/5
- Reviews
- 10,383
- Age
- 9y ago

TOVLA JR. Kids Real Cooking Set | Cooking Tools for Kids Ages 512 | Montessori-Inspired Beginner Kitchen Kit with Visual Recipe Cookbook & Storage Case | Christmas & Birthday Gift for Boys & Girls
- Price
- $39.03
- Rating
- 4.7/5
- Reviews
- 91
- Age
- 2y ago
Trending
estimated 90-day click momentum
Tovla Jr. Ultimate Reusable Cake Pop-Making Kit for Kids Fun DIY Baking Kit STEM Activity for Ages 4+ Visual Learning Cake Pop Molds & Tools Set Great Gift for Young Chefs
- Price
- $39.52
- Rating
- 4.4/5
- Reviews
- 297
- Age
- 2y ago

Tovla Jr. Kids Ice Cream Science Maker Kit | Real Reusable | Ages 5-12
- Price
- $41.51
- Rating
- 4.4/5
- Reviews
- 297
- Age
- 1y ago

Lullulii Montessori Kitchen Tools for Toddlers Kids Knife for Real Cooking Toddlers Knife Set with Storage Box Kids Safe Knives Children Cutting Set for Girl Boy Montessori Toys for Kitchen Set -Green
- Price
- $30.58
- Rating
- 4.7/5
- Reviews
- 197
- Age
- 1y ago

PERLLI Kids Real Cooking and Baking Supplies Gift Set with Case (Orange)
- Price
- $39.75
- Rating
- 4.8/5
- Reviews
- 674
- Age
- 5y ago

Baketivity Kids Cooking Set with Real Utensils & Kitchen Tool Guide
- Price
- $38.86
- Rating
- 4.7/5
- Reviews
- 255
- Age
- 3y ago
Newest
by launch date
Tovla Jr Ultimate Real Candy Science Lab for Kids | Hands on STEM Experiment Kit with Real Candy Making Tools and Step by Step Visual Guides | Ages 6 to 12 | Gummies Chocolates and More
- Price
- $53.43
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 11mo ago

Tovla Jr. My First Visual Cooking System for Kids Ages 4 to 8 | 2 Book Set for Real Cooking and Baking | Step by Step Picture Recipes with Healthy Swaps | Montessori Inspired Gift
- Price
- $23.25
- Rating
- 4.8/5
- Reviews
- 46
- Age
- 1y ago

Lullulii Montessori Kitchen Tools for Toddlers Kids Knife for Real Cooking Toddlers Knife Set with Storage Box Kids Safe Knives Children Cutting Set for Girl Boy Montessori Toys for Kitchen Set -Green
- Price
- $30.58
- Rating
- 4.7/5
- Reviews
- 197
- Age
- 1y ago

Tovla Jr. Toddler Cutting Set Real Kids Knife & Chopper with Safety Gloves Peeler & Visual Recipe Book Montessori Cooking Tools Ages 38 Premium Gift for Kids
- Price
- $21.16
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 1y ago

Tovla Jr. Kids Ice Cream Science Maker Kit | Real Reusable | Ages 5-12
- Price
- $41.51
- Rating
- 4.4/5
- Reviews
- 297
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 24% of clicks, no more. An open shelf where new products get seen.
Brands
15 falling
Sellers
25
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
24%
Top 20: 63%
Open market
14%
- TOVLA JR.54%
- Tovla17%
- Kibbidea6%
- Baketivity4%
- MasterChef Junior4%
- PERLLI2%
- Open — no brand owns it (9 brands, 14%)
Demand
Tovla search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 6.5×
Search terms
Top Tovla search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tovla jr5K/yr
- tovla2K/yr
- tovla jr kids cooking and baking gift set687/yr
Reviews and returns
What reviews say buyers love and hate about Tovla
We read the reviews and the return reasons for every product selling here.
“Broken in 5 min”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tovla questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








