tovla
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$28.56avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$8.42–$63.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good911.11avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.6%90-day search growth — must beat 0% to launch
Market size
Bad$0$0/yr · 8K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, tovla is a $0/yr Amazon United States market (8K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
tovla market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $7K–$14K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #273
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 98%
- Out of stock
- 5.8%
- Avg brand age
- 49 months
- Avg seller age
- 214 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
15 falling
Sellers
25
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
24%
Top 20: 63%
Open market
14%
- TOVLA JR.54%
- Tovla17%
- Kibbidea6%
- Baketivity4%
- MasterChef Junior4%
- PERLLI2%
- Open — no brand owns it (9 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 6.5×
Top tovla search terms
- tovla jr5K/yr
- tovla2K/yr
- tovla jr kids cooking and baking gift set687/yr
Top tovla products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tovla JR Kids Real Cooking and Baking Ultimate Gift Set | Montessori Kid-Safe Knives Apron Visual Cookbook Timer Storage Case & Tools | Premium Christmas & Birthday Gift for Girls & Boys
Tovla$63.974.8★2,550 rev
Tovla Jr. Kids Ice Cream Science Maker Kit | Real Reusable | Ages 5-12
TOVLA JR.$41.514.4★297 rev
Tovla Jr. Ultimate Montessori Kids Cooking Gift Set Real Knife Chopper Safety Gloves Peeler Cutters Cutting Board & Recipe Cards Ages 410
TOVLA JR.$28.034.8★201 rev
Tovla Jr Kid Safe Knife Gift Set for Real Cooking | Toddler Kitchen Knives | Montessori STEM Cooking Tools | Kids Chef Knives and Utensils | BPA Free Dishwasher Safe | Birthday Gift Ages 4 to 12
Tovla$9.614.8★10,383 rev
TOVLA JR. Kids Real Cooking Set | Cooking Tools for Kids Ages 512 | Montessori-Inspired Beginner Kitchen Kit with Visual Recipe Cookbook & Storage Case | Christmas & Birthday Gift for Boys & Girls
TOVLA JR.$39.034.7★91 rev
Newest
by launch date
Tovla Jr Ultimate Real Candy Science Lab for Kids | Hands on STEM Experiment Kit with Real Candy Making Tools and Step by Step Visual Guides | Ages 6 to 12 | Gummies Chocolates and More
TOVLA JR.$53.436 rev
Tovla Jr. My First Visual Cooking System for Kids Ages 4 to 8 | 2 Book Set for Real Cooking and Baking | Step by Step Picture Recipes with Healthy Swaps | Montessori Inspired Gift
TOVLA JR.$23.2546 rev
Lullulii Montessori Kitchen Tools for Toddlers Kids Knife for Real Cooking Toddlers Knife Set with Storage Box Kids Safe Knives Children Cutting Set for Girl Boy Montessori Toys for Kitchen Set -Green
Lullulii$30.58197 rev
Tovla Jr. Toddler Cutting Set Real Kids Knife & Chopper with Safety Gloves Peeler & Visual Recipe Book Montessori Cooking Tools Ages 38 Premium Gift for Kids
TOVLA JR.$21.1611 rev
Tovla Jr. Kids Ice Cream Science Maker Kit | Real Reusable | Ages 5-12
TOVLA JR.$41.51297 rev
Trending
90-day click momentum
Tovla Jr. Ultimate Reusable Cake Pop-Making Kit for Kids Fun DIY Baking Kit STEM Activity for Ages 4+ Visual Learning Cake Pop Molds & Tools Set Great Gift for Young Chefs
TOVLA JR.$39.524.4★
Tovla Jr. Kids Ice Cream Science Maker Kit | Real Reusable | Ages 5-12
TOVLA JR.$41.514.4★
Lullulii Montessori Kitchen Tools for Toddlers Kids Knife for Real Cooking Toddlers Knife Set with Storage Box Kids Safe Knives Children Cutting Set for Girl Boy Montessori Toys for Kitchen Set -Green
Lullulii$30.584.7★
PERLLI Kids Real Cooking and Baking Supplies Gift Set with Case (Orange)
PERLLI$39.754.8★
Baketivity Kids Cooking Set with Real Utensils & Kitchen Tool Guide
Baketivity$38.864.7★
What buyers say about tovla
What buyers praise and complain about, mined from review topics.What buyers love
“Safe and easy”
“Such a cute gift”
“Good quality kitchen tools for kiddos”
“Everything about this toy is fantastic”
“Peeler is Sharp”
“Easy to use”
“Well worth it”
“Great size”
“hold up well”
“Great quality and teaching”
What buyers complain about
“Broken in 5 min”
“The biggest thing I noticed is that the knives arent very sharp”
“Cheap quality”
“Not enough value for price”
“The finger protector is a tad too big”
“case not very sturdy”
“Cheaply made knives”
“His finger started turning blue”
“Its like a toy”
“Their directions are terrible”
Top return reasons
Common questions
- Is tovla profitable to sell on Amazon United States?
- The niche generates $0/yr across 44 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Skip it (44/100).
- How competitive is the tovla niche?
- 15 brands and 25 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in tovla?
- Top complaints mined from reviews: Durability, Sharpness, Quality-Overall. The return rate is 1.4%.
- When does demand for tovla peak?
- Demand peaks in Nov–Dec; the busiest month runs 6.5× the quietest.
- What does it cost to enter the tovla niche?
- Listings span $8.42–$63.97; the average listing price is $28.56 (sweet spot $15–$100). The average incumbent carries 911 reviews — the moat a new listing must climb.