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Tovla

Fail

Shoppers spend an estimated $0 a year here, so Tovla is a Fail.

Flapen Score
44
44 / 100
Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 46
Market size
$0/yr8K searches / yr
90-day growth
-7.6%search demand this quarter
Competition
24%top-5 click share · 15 brands · 25 sellers

Flapen Score

Tovla against its category

The dotted line is the Toys & Games average. Past it, Tovla is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tovla market on Amazon at a glance

Shoppers on Amazon United States searched for Tovla 8K times last year and spent an estimated $0. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
8K
Growth, 90 days vs prior 90
-7.6%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
December6.5× the quietest month
Top search term
tovla jr5K searches a year

02 · Price

A sale here is worth $28.56.

Listings sell for $28.56 on average, from $8.42 to $63.97. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $28.56 that is $0 to $3K a year per listing.

Average price
$28.56inside the $15 to $100 sweet spot
Price range
$8.42–$63.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #273 within Kitchen Toys. It carries 911 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
5.8%
Average rank
#273in Kitchen Toys
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
911per listing
Listings tracked
44

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
49 months

Products

Top Tovla products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

15 falling

Sellers

25

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

24%

Top 20: 63%

Open market

14%

  • Brand 154%
  • Brand 217%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (9 brands, 14%)

Demand

Tovla search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.5×

Search terms

Top Tovla search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tovla jr5K/yr
  • tovla2K/yr
  • tovla jr kids cooking and baking gift set687/yr

Reviews and returns

What reviews say buyers love and hate about Tovla

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Safety Standards”
13%of negative reviews mention “Durability”
1.4%of orders come back
“Broken in 5 min”
A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Tovla questions

Answered from the same tracked data.