Tovla
FailShoppers spend an estimated $0 a year here, so Tovla is a Fail.
- Flapen Score
- 44 / 100Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 4644
- Market size
- $0/yr8K searches / yr
- 90-day growth
- -7.6%search demand this quarter
- Competition
- 24%top-5 click share · 15 brands · 25 sellers
Flapen Score
Tovla against its category
The dotted line is the Toys & Games average. Past it, Tovla is stronger. Inside it, weaker.
Market
The Tovla market on Amazon at a glance
Shoppers on Amazon United States searched for Tovla 8K times last year and spent an estimated $0. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 8K
- Growth, 90 days vs prior 90
- -7.6%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Peak month
- December6.5× the quietest month
- Top search term
- tovla jr5K searches a year
02 · Price
A sale here is worth $28.56.
Listings sell for $28.56 on average, from $8.42 to $63.97. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $28.56 that is $0 to $3K a year per listing.
- Average price
- $28.56inside the $15 to $100 sweet spot
- Price range
- $8.42–$63.97
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #273 within Kitchen Toys. It carries 911 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 100%
- Out of stock, average day
- 5.8%
- Average rank
- #273in Kitchen Toys
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 911per listing
- Listings tracked
- 44
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Tovla products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 24% of clicks. An open shelf where new products get seen.
Brands
15 falling
Sellers
25
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
24%
Top 20: 63%
Open market
14%
- Brand 154%
- Brand 217%
- Brand 36%
- Brand 44%
- Brand 54%
- Brand 62%
- Open — no brand owns it (9 brands, 14%)
Demand
Tovla search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 6.5×
Search terms
Top Tovla search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tovla jr5K/yr
- tovla2K/yr
- tovla jr kids cooking and baking gift set687/yr
Reviews and returns
What reviews say buyers love and hate about Tovla
We read the reviews and the return reasons for every product selling here.
“Broken in 5 min”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tovla questions
Answered from the same tracked data.








