Toothless Costume
FailBuyers convert on only 0.4% of searches, so Toothless Costume is a Fail.
- Flapen Score
- 44 / 100Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 4644
- Market size
- $56K/yr406K searches / yr
- 90-day growth
- -6.6%search demand this quarter
- Competition
- 41%top-5 click share · 21 brands · 50 sellers
Flapen Score
Toothless Costume against its category
The dotted line is the Toys & Games average. Past it, Toothless Costume is stronger. Inside it, weaker.
Market
The Toothless Costume market on Amazon at a glance
Shoppers on Amazon United States searched for Toothless Costume 406K times last year and spent an estimated $56K. The top 5 brands take 63% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 406K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.
- Searches, last 12 months
- 406K
- Growth, 90 days vs prior 90
- -6.6%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $56Ka year
- Peak month
- October44.8× the quietest month
- Top search term
- toothless costume140K searches a year
02 · Price
A sale here is worth $37.17.
Listings sell for $37.17 on average, from $11.93 to $88.14. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $37.17 that is $4K to $9K a year per listing.
- Average price
- $37.17inside the $15 to $100 sweet spot
- Price range
- $11.93–$88.14
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$9K
- Returns
- 5.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 32.8% of listings are out of stock. The average listing ranks #28,675 within Dress-Up Accessories. It carries 176 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 83%
- Out of stock, average day
- 32.8%
- Average rank
- #28,675in Dress-Up Accessories
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 176per listing
- Listings tracked
- 40
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Toothless Costume products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ComfyCamper Black Dragon Costume Beanie Hat - Womens Adults Women Mens Dragons Cosplay Halloween Costumes OSFM
- Price
- $17.42
- Rating
- 4.7/5
- Reviews
- 85
- Age
- 1y ago

Dreamworks Dragons Blast & Roar Toothless Role Play Dragon Mask
- Price
- $21.50
- Rating
- 4.7/5
- Reviews
- 464
- Age
- 1y ago

Unisex Children Animal Onesie Pajamas Kids Flannel Halloween Costume Christmas Pajamas For Girls and Boys 4-13Y
- Price
- $34.81
- Rating
- 4.3/5
- Reviews
- 201
- Age
- 1y ago

How To Train Your Dragon Union Suit Kids Toothless Hooded Pajama (10/12)
- Price
- $39.57
- Rating
- 4.8/5
- Reviews
- 28
- Age
- 1mo ago

Laahoem Animal Black Dragon Pajamas Kids Unisex Cosplay Costume Teenager Zipper Hooded Jumpsuit Sleepwear S
- Price
- $42.64
- Rating
- 4.5/5
- Reviews
- 24
- Age
- 1y ago
Trending
estimated 90-day click momentum
Dragon Onesie Costume for Men and Women with Hood and Wings
- Price
- $35.31
- Rating
- 4.3/5
- Reviews
- 25
- Age
- 1y ago

NCBYKM Unisex Cute Dragon Animal Onesie Pajamas Sleepwear Dragon Halloween Party Costumes(Black Dragon-M)
- Price
- $39.31
- Rating
- 4.5/5
- Reviews
- 182
- Age
- 6mo ago

Unisex Animal Onesie Pajamas Adult Cosplay Dragon Sleepwear Halloween Party Costumes Black
- Price
- $33.66
- Rating
- 4.5/5
- Reviews
- 140
- Age
- 1y ago

WILDROOMS Unisex Adult Animal Onesie Pajamas Cosplay Halloween Costume Christmas One-Piece Sleepwear Black-M
- Price
- $27.50
- Rating
- 4.4/5
- Reviews
- 80
- Age
- 1y ago

homwepajs Adult Dragon Onesie Pajamas Unisex Cute Animal Costume Cosplay Halloween Jumpsuit Sleepwear for Women Men
- Price
- $35.24
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 11mo ago
Newest
by launch date
How To Train Your Dragon Union Suit Kids Toothless Hooded Pajama (10/12)
- Price
- $39.57
- Rating
- 4.8/5
- Reviews
- 28
- Age
- 1mo ago

NCBYKM Unisex Cute Dragon Animal Onesie Pajamas Sleepwear Dragon Halloween Party Costumes(Black Dragon-M)
- Price
- $39.31
- Rating
- 4.5/5
- Reviews
- 182
- Age
- 6mo ago

homwepajs Adult Dragon Onesie Pajamas Unisex Cute Animal Costume Cosplay Halloween Jumpsuit Sleepwear for Women Men
- Price
- $35.24
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 11mo ago

Unisex Children Animal Onesie Pajamas Kids Flannel Halloween Costume Christmas Pajamas For Girls and Boys 4-13Y
- Price
- $34.81
- Rating
- 4.3/5
- Reviews
- 201
- Age
- 1y ago

Unisex Children Animal Onesie Pajamas Kids Flannel Halloween Costume Christmas Pajamas For Girls and Boys 4-13Y
- Price
- $34.98
- Rating
- 4.3/5
- Reviews
- 201
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 rising
Sellers
50
Est. top-5 brand share
63%
Top 20: 99%
Est. top-5 click share
41%
Top 20: 81%
Open market
30%
- WILDROOMS19%
- ComfyCamper16%
- Dreamworks Dragons11%
- Disguise10%
- vogeen8%
- NCBYKM7%
Demand
Toothless Costume search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 44.8×
Search terms
Top Toothless Costume search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- toothless costume140K/yr
- toothless costume for kids133K/yr
- toothless dragon costume25K/yr
- toothless mask30K/yr
- how to train your dragon mask12K/yr
- toothless dragon costume kids13K/yr
- toothless halloween costume9K/yr
- toothless costume kids10K/yr
- night fury costume9K/yr
- toothless dragon mask3K/yr
Reviews and returns
What reviews say buyers love and hate about Toothless Costume
We read the reviews and the return reasons for every product selling here.
“they run incredibly small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toothless Costume questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








