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Toothless Costume

Fail

Buyers convert on only 0.4% of searches, so Toothless Costume is a Fail.

Flapen Score
44
44 / 100
Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 46
Market size
$56K/yr406K searches / yr
90-day growth
-6.6%search demand this quarter
Competition
41%top-5 click share · 21 brands · 50 sellers

Flapen Score

Toothless Costume against its category

The dotted line is the Toys & Games average. Past it, Toothless Costume is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toothless Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Toothless Costume 406K times last year and spent an estimated $56K. The top 5 brands take 63% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 406K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months
406K
Growth, 90 days vs prior 90
-6.6%
Conversion, latest week
0.4%
Market size, estimated
$56Ka year
Peak month
October44.8× the quietest month
Top search term
toothless costume140K searches a year

02 · Price

A sale here is worth $37.17.

Listings sell for $37.17 on average, from $11.93 to $88.14. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $37.17 that is $4K to $9K a year per listing.

Average price
$37.17inside the $15 to $100 sweet spot
Price range
$11.93–$88.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
5.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 32.8% of listings are out of stock. The average listing ranks #28,675 within Dress-Up Accessories. It carries 176 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
83%
Out of stock, average day
32.8%
Average rank
#28,675in Dress-Up Accessories
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
176per listing
Listings tracked
40

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Toothless Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 rising

Sellers

50

Top-5 brand share

63%

Top 20: 99%

Top-5 click share

41%

Top 20: 81%

Open market

30%

  • Brand 119%
  • Brand 216%
  • Brand 311%
  • Brand 410%
  • Brand 58%
  • Brand 67%

Demand

Toothless Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 44.8×

Search terms

Top Toothless Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toothless costume140K/yr
  • toothless costume for kids133K/yr
  • toothless dragon costume25K/yr
  • toothless mask30K/yr
  • how to train your dragon mask12K/yr
  • toothless dragon costume kids13K/yr
  • toothless halloween costume9K/yr
  • toothless costume kids10K/yr
  • night fury costume9K/yr
  • toothless dragon mask3K/yr

Reviews and returns

What reviews say buyers love and hate about Toothless Costume

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Fun/Entertainment Experience”
18%of negative reviews mention “Size-Overall”
5.1%of orders come back
“they run incredibly small”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Toothless Costume questions

Answered from the same tracked data.