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Toothless Costume

weak search conversion (0.4%) — Toothless Costume doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 46

Market size 14Growth 22Conversion 5Competition 73Returns 25Price range 92Avg price 95Brand share 70Review moat 91Quality gap 35
This niche Category average · 3,143 niches

Is Toothless Costume profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Toothless Costume is a $56K/yr Amazon United States market (406K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 44/100.

Toothless Costume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -6.6% over the last 90 days and 0.4% of searches end in a purchase.

$56K

revenue / yr

Units sold / yr6K
Search volume / yr-6.6%406K
Conversion rate0.4%
Avg price$37.17

Who owns the niche?

The top 5 brands hold 63% of demand, so 37% of the market is open.

37%

open market share

Brands · sellers21 · 50
Top-5 product click share41%
Open market37%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 40 products

Sponsored placement73%
New entrants (1y)6· 0 succeeded
Avg rating4.5★
Avg reviews176

Top Toothless Costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

$0$2K$4K$7K$9K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

50

Top-5 brand share

63%

Top 20: 99%

Top-5 click share

41%

Top 20: 81%

Open market

30%

  • WILDROOMS19%
  • ComfyCamper16%
  • Dreamworks Dragons11%
  • Disguise10%
  • vogeen8%
  • NCBYKM7%

Toothless Costume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume406KCVR0.4%Products40Brands21Top 5 Brands63%OOS Rate32.8%Rating4.5★Reviews176Avg BSR#28,675
50K30KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 44.8×

Top Toothless Costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • toothless costume140K/yr
  • toothless costume for kids133K/yr
  • toothless dragon costume25K/yr
  • toothless mask30K/yr
  • how to train your dragon mask12K/yr
  • toothless dragon costume kids13K/yr
  • toothless halloween costume9K/yr
  • toothless costume kids10K/yr
  • night fury costume9K/yr
  • toothless dragon mask3K/yr

What reviews say buyers love and hate about Toothless Costume

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Fun/Entertainment Experience22%

Fun

Comfort-Overall12%

Comfortable

Quality-Overall12%

Great Quality

Size-Overall11%

a great fit

Warmth10%

cozy feel that makes it good not just for costumes

What buyers complain about

73% of reviews
Size-Overall18%

they run incredibly small

Defective Material/Parts10%

Faulty piece

Durability10%

she enjoyed the till they broke :

Material Quality8%

Material not the best

Thigh Fit5%

the leg holes by your ankle are extremely tight

Toothless Costume return rate & reasons

Why buyers send it back, as a share of all return requests.

5.1%

Return rate

68%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
56%
2Length
14%
3Value For Money
4%
4Material Quality
3%
5Advertised Vs Actual Product
3%

Common Toothless Costume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Toothless Costume 44/100 on Amazon United States — Skip it. The niche generates $56K/yr across 40 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved -6.6% over the last 90 days.
Search demand for Toothless Costume on Amazon United States peaks in Aug–Sep–Oct, where the busiest month runs 44.8× the quietest.