toothless costume
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Avg price
Incredible$37.17avg listing price — sweet spot $15–$100
Price range
Great$11.93–$88.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great176.48avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad5.1%return rate — above 5% kills the launch gate
Growth
Bad-6.6%90-day search growth — must beat 0% to launch
Market size
Bad$56K$56K/yr · 406K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, toothless costume is a $56K/yr Amazon United States market (406K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 44/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
toothless costume market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $186K–$223K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #28,675
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 73%
- Out of stock
- 32.8%
- Avg brand age
- 38 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
21 rising
Sellers
50
Top-5 brand share
63%
Top 20: 99%
Top-5 click share
41%
Top 20: 81%
Open market
30%
- WILDROOMS19%
- ComfyCamper16%
- Dreamworks Dragons11%
- Disguise10%
- vogeen8%
- NCBYKM7%
Demand & seasonality
Weekly Amazon search volume, last 93 weeks — -6.6% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 44.8×
Top toothless costume search terms
- toothless costume140K/yr
- toothless costume for kids133K/yr
- toothless dragon costume25K/yr
- toothless mask30K/yr
- how to train your dragon mask12K/yr
- toothless dragon costume kids13K/yr
- toothless halloween costume9K/yr
- toothless costume kids10K/yr
- night fury costume9K/yr
- toothless dragon mask3K/yr
Top toothless costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ComfyCamper Black Dragon Costume Beanie Hat - Womens Adults Women Mens Dragons Cosplay Halloween Costumes OSFM
ComfyCamper$17.424.7★85 rev
Dreamworks Dragons Blast & Roar Toothless Role Play Dragon Mask
Dreamworks Dragons$21.504.7★464 rev
Unisex Children Animal Onesie Pajamas Kids Flannel Halloween Costume Christmas Pajamas For Girls and Boys 4-13Y
WILDROOMS$34.814.3★201 rev
How To Train Your Dragon Union Suit Kids Toothless Hooded Pajama (10/12)
INTIMO$39.574.8★28 rev
Laahoem Animal Black Dragon Pajamas Kids Unisex Cosplay Costume Teenager Zipper Hooded Jumpsuit Sleepwear S
Laahoem$42.644.5★24 rev
Newest
by launch dateHow To Train Your Dragon Union Suit Kids Toothless Hooded Pajama (10/12)
INTIMO$39.5728 rev
NCBYKM Unisex Cute Dragon Animal Onesie Pajamas Sleepwear Dragon Halloween Party Costumes(Black Dragon-M)
NCBYKM$39.31182 rev
homwepajs Adult Dragon Onesie Pajamas Unisex Cute Animal Costume Cosplay Halloween Jumpsuit Sleepwear for Women Men
homwepajs$35.244 rev
Unisex Children Animal Onesie Pajamas Kids Flannel Halloween Costume Christmas Pajamas For Girls and Boys 4-13Y
WILDROOMS$34.81201 rev
Unisex Children Animal Onesie Pajamas Kids Flannel Halloween Costume Christmas Pajamas For Girls and Boys 4-13Y
WILDROOMS$34.98201 rev
Trending
90-day click momentum
Dragon Onesie Costume for Men and Women with Hood and Wings
Generic$35.314.3★
NCBYKM Unisex Cute Dragon Animal Onesie Pajamas Sleepwear Dragon Halloween Party Costumes(Black Dragon-M)
NCBYKM$39.314.5★
Unisex Animal Onesie Pajamas Adult Cosplay Dragon Sleepwear Halloween Party Costumes Black
vogeen$33.664.5★
WILDROOMS Unisex Adult Animal Onesie Pajamas Cosplay Halloween Costume Christmas One-Piece Sleepwear Black-M
WILDROOMS$27.504.4★
homwepajs Adult Dragon Onesie Pajamas Unisex Cute Animal Costume Cosplay Halloween Jumpsuit Sleepwear for Women Men
homwepajs$35.245.0★
What buyers say about toothless costume
What buyers praise and complain about, mined from review topics.What buyers love
“Fun”
“Comfortable”
“Great Quality”
“a great fit”
“cozy feel that makes it good not just for costumes”
“it's so soft”
“great for the price”
“Such a great gift and super easy to set up and use”
“Worked great”
“Worked as advertised”
What buyers complain about
“they run incredibly small”
“Faulty piece”
“she enjoyed the till they broke :”
“Material not the best”
“the leg holes by your ankle are extremely tight”
“attracts a lot of lint”
“It falls to the left and right and the mouth action doesn't work correctly”
“they werent sewn properly so theres holes in different places”
“Idk it makes my head kinda itchy”
“Disgustingly cheap”
Top return reasons
Common questions
- Is toothless costume profitable to sell on Amazon United States?
- The niche generates $56K/yr across 40 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Skip it (44/100).
- How competitive is the toothless costume niche?
- 21 brands and 50 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in toothless costume?
- Top complaints mined from reviews: Size-Overall, Defective Material/Parts, Durability. The return rate is 5.1% — above our launch gate.
- When does demand for toothless costume peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 44.8× the quietest.
- What does it cost to enter the toothless costume niche?
- Listings span $11.93–$88.14; the average listing price is $37.17 (sweet spot $15–$100). The average incumbent carries 176 reviews — the moat a new listing must climb.