toomies bath toy
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$18.34avg listing price — sweet spot $15–$100
Price range
Great$7.14–$58.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,965.07avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$135K$135K/yr · 141K searches
Growth
Bad-3.7%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, toomies bath toy is a $135K/yr Amazon United States market (141K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 41/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
toomies bath toy market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $55K–$73K
- units × avg price
- Conversion rate
- 5.2%
- Avg BSR
- #213
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 47%
- Out of stock
- 0.4%
- Avg brand age
- 37 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
34
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
3%
- Skip Hop70%
- Toomies16%
- Tub Works4%
- AugToy3%
- BathBlocks3%
- Nuby2%
- Open — no brand owns it (2 brands, 3%)
Demand
Weekly Amazon search volume, last 18 weeks — -3.7% search growth over the last 90 days.Top toomies bath toy search terms
- skip hop bath toys59K/yr
- toomies bath toy18K/yr
- coffee bath toy6K/yr
- skip hop bath toy5K/yr
- toomies7K/yr
- bath coffee maker toy3K/yr
- skiphop bath toys4K/yr
- kitchen bath toys8K/yr
- cooking bath toys4K/yr
- bath kitchen toys4K/yr
Top toomies bath toy products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Skip Hop Baby Bath Toy Tub-to-Table Caf Bubble & Foam Set Bathtub Sensory Development Toy Age 12m+
Skip Hop$10.974.7★398 rev
Skip Hop Baby Bath Toy Tub-to-Table Caf Swirl & Splash Lemonade Set Bathtub Sensory Development Toy Age 12m+
Skip Hop$9.944.7★398 rev
Toomies Bizak 30693547 Bathtub Coffee Maker with All Kinds of Accessories Such as Three Cups Sugar Bowl frother Recommended for Children from 18 Months
Toomies$58.394.7★1,312 rev
Skip Hop Baby Bath Toy Fresh & Clean Mirror Fun 4-Piece Mirror & Sink Pretend Play Set and Bathtub Sensory Development Toy Age 12m+
Skip Hop$11.004.7★398 rev
Skip Hop Baby Bath Toy Fresh & Clean Spin Cycle 4-Piece Laundry Pretend Play Set and Bathtub Sensory Development Toy Age 12m+
Skip Hop$10.484.7★398 rev
Newest
by launch dateSkip Hop Baby Bath Toy Fresh & Clean Mirror Fun 4-Piece Mirror & Sink Pretend Play Set and Bathtub Sensory Development Toy Age 12m+
Skip Hop$11.00398 rev
Skip Hop Baby Bath Toy Fresh & Clean Spin Cycle 4-Piece Laundry Pretend Play Set and Bathtub Sensory Development Toy Age 12m+
Skip Hop$10.48398 rev
Bath Toys for Kids Ages 4-8 Ice Cream Foam Maker Play Set
Zeewoo$18.50199 rev
Skip Hop Baby Bath Toy Tub-to-Table Caf Bubble & Foam Set Bathtub Sensory Development Toy Age 12m+
Skip Hop$10.97398 rev
Tub Works Tub Soup Scoop Strain & Play Toddler Bath Toy | Floating Foam Veggies Ladle for Scooping & Soup Pot for Straining | Pretend Play Cooking Kids Bath Toys | Creative Bathtub Toys
Tub Works$14.41876 rev
Trending
90-day click momentumSkip Hop Baby Bath Toy Fresh & Clean Mirror Fun 4-Piece Mirror & Sink Pretend Play Set and Bathtub Sensory Development Toy Age 12m+
Skip Hop$11.004.7★
Skip Hop Baby Bath Toy Fresh & Clean Spin Cycle 4-Piece Laundry Pretend Play Set and Bathtub Sensory Development Toy Age 12m+
Skip Hop$10.484.7★
Toomies Bizak 30693547 Bathtub Coffee Maker with All Kinds of Accessories Such as Three Cups Sugar Bowl frother Recommended for Children from 18 Months
Toomies$58.394.7★
Nuby Wacky Waterworks Pipes Bath Toy - Baby Bathtub Toy with Interactive Features for Cognitive Development
Nuby$11.234.3★
Skip Hop Pull & Go Monkey Submarine: Baby Bath Toy Marshall Monkey Zoo Character
Skip Hop$7.144.5★
What buyers say about toomies bath toy
What buyers praise and complain about, mined from review topics.What buyers love
“Fun for kids”
“Great quality toys”
“Worth it”
“It's durable, nice thick plastic,”
“It cleans easily”
“Great gift for my grandchild loved bathtime”
“Great size”
“Adheres fine to tub wall”
“Was exactly as described”
“The colors are bright”
What buyers complain about
“Broke after a few months”
“low quality product”
“Barely moves, fills with water”
“its cheap and something”
“Small size”
“Does not stick to the wall at all”
“Hard to clean”
“I was a little disappointed at how easily it comes apart —”
“water doesn't make it up there”
“Boring even for my 4 year old”
Top return reasons
Common questions
- Is toomies bath toy profitable to sell on Amazon United States?
- The niche generates $135K/yr across 15 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Skip it (41/100).
- How competitive is the toomies bath toy niche?
- 8 brands and 34 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in toomies bath toy?
- Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 1.1%.
- What does it cost to enter the toomies bath toy niche?
- Listings span $7.14–$58.39; the average listing price is $18.34 (sweet spot $15–$100). The average incumbent carries 2,965 reviews — the moat a new listing must climb.