Skip to content

Toomies Bath Toy

brand-locked demand (top 5 brands take 95% of clicks) — Toomies Bath Toy doesn't clear our bar today.

Flapen Score

41
Skip it

Ranks 2,055 of 3,143 Toys & Games niches · −5 vs the category median of 46

Market size 30Growth 23Conversion 60Competition 21Returns 93Price range 83Avg price 83Brand share 13Review moat 35Quality gap 33
This niche Category average · 3,143 niches

Is Toomies Bath Toy profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Toomies Bath Toy is a $135K/yr Amazon United States market (141K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 41/100.

Toomies Bath Toy: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -3.7% over the last 90 days and 5.2% of searches end in a purchase.

$135K

revenue / yr

Units sold / yr4K
Search volume / yr-3.7%141K
Conversion rate5.2%
Avg price$18.34

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers8 · 34
Top-5 product click share74%
Open market5%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement47%
New entrants (1y)2· 1 succeeded
Avg rating4.5★
Avg reviews2,965

Top Toomies Bath Toy products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

$0$14K$27K$41K$54K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

34

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

3%

  • Skip Hop70%
  • Toomies16%
  • Tub Works4%
  • AugToy3%
  • BathBlocks3%
  • Nuby2%
  • Open — no brand owns it (2 brands, 3%)

Toomies Bath Toy demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume141KCVR5.2%Products15Brands8Top 5 Brands95%OOS Rate0.4%Rating4.5★Reviews2,965Avg BSR#213
7K5KSpike '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Top Toomies Bath Toy search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • skip hop bath toys59K/yr
  • toomies bath toy18K/yr
  • coffee bath toy6K/yr
  • skip hop bath toy5K/yr
  • toomies7K/yr
  • bath coffee maker toy3K/yr
  • skiphop bath toys4K/yr
  • kitchen bath toys8K/yr
  • cooking bath toys4K/yr
  • bath kitchen toys4K/yr

What reviews say buyers love and hate about Toomies Bath Toy

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Fun/Entertainment Experience52%

Fun for kids

Quality-Overall6%

Great quality toys

Value For Money5%

Worth it

Durability4%

It's durable, nice thick plastic,

Ease Of Cleaning3%

It cleans easily

What buyers complain about

67% of reviews
Durability18%

Broke after a few months

Quality-Overall12%

low quality product

Functionality-Overall8%

Barely moves, fills with water

Value For Money6%

its cheap and something

Size-Overall6%

Small size

Toomies Bath Toy return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

30%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
20%
2Defective Material/Parts
18%
3Functionality-Overall
9%
4Adhesion/Stickiness
8%
5Quality-Overall
6%

Common Toomies Bath Toy questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Toomies Bath Toy 41/100 on Amazon United States — Skip it. The niche generates $135K/yr across 15 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -3.7% over the last 90 days.
Toomies Bath Toy buyers on Amazon United States complain most about Durability, Quality-Overall, Functionality-Overall, the themes mined from the niche's reviews. Its return rate is 1.1%.