Tom Holland
FailShoppers spend an estimated $10K a year here, so Tom Holland is a Fail.
- Flapen Score
- 42 / 100Ranks 1,954 of 3,143 Toys & Games niches · −4 vs the category median of 4642
- Market size
- $10K/yr103K searches / yr
- 90-day growth
- +30.1%search demand this quarter
- Competition
- 76%top-5 click share · 10 brands · 17 sellers
Flapen Score
Tom Holland against its category
The dotted line is the Toys & Games average. Past it, Tom Holland is stronger. Inside it, weaker.
Market
The Tom Holland market on Amazon at a glance
Shoppers on Amazon United States searched for Tom Holland 103K times last year and spent an estimated $10K. The top 5 brands take 83% of clicks. Demand peaks in Jul–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +30.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.
- Searches, last 12 months
- 103K
- Growth, 90 days vs prior 90
- +30.1%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $10Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- tom holland90K searches a year
02 · Price
A sale here is worth $18.20.
Listings sell for $18.20 on average, from $4.90 to $43.31. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $18.20 that is $0 to $2K a year per listing.
- Average price
- $18.20inside the $15 to $100 sweet spot
- Price range
- $4.90–$43.31
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #13,116 within Stickers. It carries 42 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 75%
- Out of stock, average day
- 7.7%
- Average rank
- #13,116in Stickers
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 42per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Tom Holland products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
17
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
12%
- Brand 141%
- Brand 216%
- Brand 314%
- Brand 47%
- Brand 56%
- Brand 64%
- Open — no brand owns it (4 brands, 12%)
Demand
Tom Holland search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Dec · busiest ÷ quietest = 1.8×
Search terms
Top Tom Holland search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tom holland90K/yr
- tom holland spiderman6K/yr
- tom holland merch4K/yr
- tom holland stuff945/yr
- tom holland gifts972/yr
- tom holland merchandise684/yr
Reviews and returns
What reviews say buyers love and hate about Tom Holland
We read the reviews and the return reasons for every product selling here.
“Hard to stand behind something that tastes nothing like NA beer”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tom Holland questions
Answered from the same tracked data.








