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Tom Holland

a small market ($10K/yr) — Tom Holland doesn't clear our bar today.

Flapen Score

42
Skip it

Ranks 1,954 of 3,143 Toys & Games niches · −4 vs the category median of 46

Market size 2Growth 56Conversion 6Competition 20Returns 99Price range 74Avg price 83Brand share 36Review moat 98Quality gap 35
This niche Category average · 3,143 niches

Is Tom Holland profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Tom Holland is a $10K/yr Amazon United States market (103K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 42/100.

Tom Holland: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +30.1% over the last 90 days and 0.5% of searches end in a purchase.

$10K

revenue / yr

Units sold / yr2K
Search volume / yr+30.1%103K
Conversion rate0.5%
Avg price$18.20

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers10 · 17
Top-5 product click share76%
Open market17%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement75%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews42

Top Tom Holland products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

$0$1K$3K$4K$6K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

17

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

12%

  • DAWINRK41%
  • HOFSM.COM Hall of Fame Sports Memorabilia16%
  • HWC Trading14%
  • CE CRAFT7%
  • Scwasen6%
  • MEIKIUP4%
  • Open — no brand owns it (4 brands, 12%)

Tom Holland demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume103KCVR0.5%Products12Brands10Top 5 Brands83%OOS Rate7.7%Rating4.5★Reviews42Avg BSR#13,116
5K4KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Dec · busiest ÷ quietest = 1.8×

Top Tom Holland search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • tom holland90K/yr
  • tom holland spiderman6K/yr
  • tom holland merch4K/yr
  • tom holland stuff945/yr
  • tom holland gifts972/yr
  • tom holland merchandise684/yr

What reviews say buyers love and hate about Tom Holland

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Alcohol Flavor24%

Bero NA beer is a very good taste and consistent

Taste-Overall24%

The taste and profile are top notch

Gifting Purpose17%

r Gift

Flavor15%

Every flavor is delicious

Quality-Overall7%

the quality makes up for that

What buyers complain about

80% of reviews
Taste-Overall17%

Hard to stand behind something that tastes nothing like NA beer

Alcohol Flavor15%

the beer is bad

Spiciness11%

Not hoppy

Alcohol Content11%

05 alcohol in it

Value For Money7%

Bad and expensive

Tom Holland return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Frame Quality
50%
2Value For Money
50%

Common Tom Holland questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tom Holland 42/100 on Amazon United States — Skip it. The niche generates $10K/yr across 12 tracked products. Search demand moved +30.1% over the last 90 days.
Search demand for Tom Holland on Amazon United States peaks in Jul–Dec, where the busiest month runs 1.8× the quietest.