Toh
FailShoppers spend an estimated $22K a year here, so Toh is a Fail.
- Flapen Score
- 44 / 100Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 4644
- Market size
- $22K/yr75K searches / yr
- 90-day growth
- -8.1%search demand this quarter
- Competition
- 49%top-5 click share · 24 brands · 55 sellers
Flapen Score
Toh against its category
The dotted line is the Toys & Games average. Past it, Toh is stronger. Inside it, weaker.
Market
The Toh market on Amazon at a glance
Shoppers on Amazon United States searched for Toh 75K times last year and spent an estimated $22K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.
- Searches, last 12 months
- 75K
- Growth, 90 days vs prior 90
- -8.1%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $22Ka year
- Peak month
- December3.1× the quietest month
- Top search term
- toh14K searches a year
02 · Price
A sale here is worth $19.31.
Listings sell for $19.31 on average, from $4.65 to $67.21. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $19.31 that is $0 to $2K a year per listing.
- Average price
- $19.31inside the $15 to $100 sweet spot
- Price range
- $4.65–$67.21
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
58% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #53,311 within Statues, Bobbleheads & Busts. It carries 185 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 75%
- Out of stock, average day
- 0.0%
- Average rank
- #53,311in Statues, Bobbleheads & Busts
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 185per listing
- Listings tracked
- 36
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Toh products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Funko Pop Disney: The Owl House - Luz Noceda - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Cartoon/Animation Fans - Model Figure for Collectors and Display
- Price
- $16.35
- Rating
- 4.8/5
- Reviews
- 193
- Age
- 1y ago

TOBGBE 2 Pairs Cartoon House Glyph Socks Owl House Fire Ice Plant Light Glyph Gift Cartoon House Fans Gift (Glyph Socks)
- Price
- $14.15
- Rating
- 5.0/5
- Reviews
- 13
- Age
- 3y ago

Funko POP! Disney: The Owl House - Amity Blight
- Price
- $15.68
- Rating
- 4.8/5
- Reviews
- 215
- Age
- 1y ago

Roocnie Hooty Backpacks Anime Merch Mini Travel Bag Anime Canvas Backpack
- Price
- $34.38
- Rating
- 4.6/5
- Reviews
- 63
- Age
- 2y ago

Funko POP! Disney: The Owl House - EDA Clawthorne
- Price
- $15.38
- Rating
- 4.9/5
- Reviews
- 184
- Age
- 1y ago
Trending
estimated 90-day click momentum
Squishmallows Winston the Owl Slippers - Plush Lightweight Warm Comfort Soft Aline Slipper House Shoes for kids girl boy - Owl Winston (sizes 4-5 Big Kid)
- Price
- $23.48
- Rating
- 4.7/5
- Reviews
- 692
- Age
- 2y ago

Howenlthy Adult Owl House Short T-shirt Suit Cosplay Owl Luz Noceda Sweatshirt Pants Casual Shirt Shorts Halloween Outfit (Suit-2 Large)
- Price
- $29.96
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 3y ago

Roocnie Anime Cosplay Adult Printed Top Pants Set Men Cosplay Costume M
- Price
- $31.48
- Rating
- 4.1/5
- Reviews
- 65
- Age
- 3y ago

Howenlthy Adult Owl House Short T-shirt Suit Cosplay Owl Luz Noceda Sweatshirt Pants Casual Shirt Shorts Halloween Outfit (Suit-2 Medium)
- Price
- $29.96
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 3y ago

TOBGBE 2 Pairs Cartoon House Glyph Socks Owl House Fire Ice Plant Light Glyph Gift Cartoon House Fans Gift (Glyph Socks)
- Price
- $14.15
- Rating
- 5.0/5
- Reviews
- 13
- Age
- 3y ago
Newest
by launch date
50Pcs The Owl House Stickers for Kids - Cute Cartoon Film Stickers Cute Gifts for Girls Boys Vinyl Sticker for Kids Waterbottle Laptop Guitar Classroom Prizes for Elementary Students (Owl)
- Price
- $5.57
- Rating
- 4.7/5
- Reviews
- 58
- Age
- 10mo ago

BWWKTOP Magic Bird Theme Magical Owl Crossbody Bag Witch Character Fans Gift Witch Character & Enchanted Owl Shoulder Bag Magical Owl Merch (Owl Xk-b)
- Price
- $15.13
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 1y ago

Baby King The Owl House Animated Cartoon TV Show 1.8 Enamel Pin Badge
- Price
- $15.24
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

Funko Pop Disney: The Owl House - Luz Noceda - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Cartoon/Animation Fans - Model Figure for Collectors and Display
- Price
- $16.35
- Rating
- 4.8/5
- Reviews
- 193
- Age
- 1y ago

Funko POP! Disney: The Owl House - Amity Blight
- Price
- $15.68
- Rating
- 4.8/5
- Reviews
- 215
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 rising
Sellers
55
Est. top-5 brand share
74%
Top 20: 98%
Est. top-5 click share
49%
Top 20: 89%
Open market
22%
- Funko38%
- TOBGBE12%
- Roocnie12%
- UAZIHEEY7%
- MONSTOY5%
- Siluyado4%
Demand
Toh search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.1×
Search terms
Top Toh search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- toh14K/yr
- the owl house plush10K/yr
- owl house funko pop11K/yr
- the owl house funko pop9K/yr
- the owl house dvd8K/yr
- owl house dvd7K/yr
- owl house plush5K/yr
- hooty the owl house4K/yr
- owl house toys3K/yr
- the owl house pins4K/yr
Reviews and returns
What reviews say buyers love and hate about Toh
We read the reviews and the return reasons for every product selling here.
“I paid $18.99 and I do wish he was cheaper”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toh questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








