Toh
FailShoppers spend an estimated $22K a year here, so Toh is a Fail.
- Flapen Score
- 44 / 100Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 4644
- Market size
- $22K/yr75K searches / yr
- 90-day growth
- -8.1%search demand this quarter
- Competition
- 49%top-5 click share · 24 brands · 55 sellers
Flapen Score
Toh against its category
The dotted line is the Toys & Games average. Past it, Toh is stronger. Inside it, weaker.
Market
The Toh market on Amazon at a glance
Shoppers on Amazon United States searched for Toh 75K times last year and spent an estimated $22K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.
- Searches, last 12 months
- 75K
- Growth, 90 days vs prior 90
- -8.1%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $22Ka year
- Peak month
- December3.1× the quietest month
- Top search term
- toh14K searches a year
02 · Price
A sale here is worth $19.31.
Listings sell for $19.31 on average, from $4.65 to $67.21. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $19.31 that is $0 to $2K a year per listing.
- Average price
- $19.31inside the $15 to $100 sweet spot
- Price range
- $4.65–$67.21
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
58% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #53,311 within Statues, Bobbleheads & Busts. It carries 185 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 75%
- Out of stock, average day
- 0.0%
- Average rank
- #53,311in Statues, Bobbleheads & Busts
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 185per listing
- Listings tracked
- 36
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Toh products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 rising
Sellers
55
Top-5 brand share
74%
Top 20: 98%
Top-5 click share
49%
Top 20: 89%
Open market
22%
- Brand 138%
- Brand 212%
- Brand 312%
- Brand 47%
- Brand 55%
- Brand 64%
Demand
Toh search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.1×
Search terms
Top Toh search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- toh14K/yr
- the owl house plush10K/yr
- owl house funko pop11K/yr
- the owl house funko pop9K/yr
- the owl house dvd8K/yr
- owl house dvd7K/yr
- owl house plush5K/yr
- hooty the owl house4K/yr
- owl house toys3K/yr
- the owl house pins4K/yr
Reviews and returns
What reviews say buyers love and hate about Toh
We read the reviews and the return reasons for every product selling here.
“I paid $18.99 and I do wish he was cheaper”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toh questions
Answered from the same tracked data.








