Toh
a small market ($22K/yr) — Toh doesn't clear our bar today.
Flapen Score
Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 46
Is Toh profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Toh is a $22K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 44/100.
Toh: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -8.1% over the last 90 days and 1.5% of searches end in a purchase.
$22K
revenue / yr
Who owns the niche?
The top 5 brands hold 74% of demand, so 26% of the market is open.
26%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 36 products
Top Toh products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Funko Pop Disney: The Owl House - Luz Noceda - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Cartoon/Animation Fans - Model Figure for Collectors and Display
- Price
- $16.35
- Rating
- 4.8/5
- Reviews
- 193
- Age
- 1y ago
TOBGBE 2 Pairs Cartoon House Glyph Socks Owl House Fire Ice Plant Light Glyph Gift Cartoon House Fans Gift (Glyph Socks)
- Price
- $14.15
- Rating
- 5.0/5
- Reviews
- 13
- Age
- 3y ago
Funko POP! Disney: The Owl House - Amity Blight
- Price
- $15.68
- Rating
- 4.8/5
- Reviews
- 215
- Age
- 1y ago
Roocnie Hooty Backpacks Anime Merch Mini Travel Bag Anime Canvas Backpack
- Price
- $34.38
- Rating
- 4.6/5
- Reviews
- 63
- Age
- 2y ago
Funko POP! Disney: The Owl House - EDA Clawthorne
- Price
- $15.38
- Rating
- 4.9/5
- Reviews
- 184
- Age
- 1y ago
Trending
90-day click momentum
Squishmallows Winston the Owl Slippers - Plush Lightweight Warm Comfort Soft Aline Slipper House Shoes for kids girl boy - Owl Winston (sizes 4-5 Big Kid)
- Price
- $23.48
- Rating
- 4.7/5
- Reviews
- 692
- Age
- 2y ago
Howenlthy Adult Owl House Short T-shirt Suit Cosplay Owl Luz Noceda Sweatshirt Pants Casual Shirt Shorts Halloween Outfit (Suit-2 Large)
- Price
- $29.96
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 3y ago
Roocnie Anime Cosplay Adult Printed Top Pants Set Men Cosplay Costume M
- Price
- $31.48
- Rating
- 4.1/5
- Reviews
- 65
- Age
- 3y ago
Howenlthy Adult Owl House Short T-shirt Suit Cosplay Owl Luz Noceda Sweatshirt Pants Casual Shirt Shorts Halloween Outfit (Suit-2 Medium)
- Price
- $29.96
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 3y ago
TOBGBE 2 Pairs Cartoon House Glyph Socks Owl House Fire Ice Plant Light Glyph Gift Cartoon House Fans Gift (Glyph Socks)
- Price
- $14.15
- Rating
- 5.0/5
- Reviews
- 13
- Age
- 3y ago
Newest
by launch date
50Pcs The Owl House Stickers for Kids - Cute Cartoon Film Stickers Cute Gifts for Girls Boys Vinyl Sticker for Kids Waterbottle Laptop Guitar Classroom Prizes for Elementary Students (Owl)
- Price
- $5.57
- Rating
- 4.7/5
- Reviews
- 58
- Age
- 10mo ago
BWWKTOP Magic Bird Theme Magical Owl Crossbody Bag Witch Character Fans Gift Witch Character & Enchanted Owl Shoulder Bag Magical Owl Merch (Owl Xk-b)
- Price
- $15.13
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 1y ago
Baby King The Owl House Animated Cartoon TV Show 1.8 Enamel Pin Badge
- Price
- $15.24
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago
Funko Pop Disney: The Owl House - Luz Noceda - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Cartoon/Animation Fans - Model Figure for Collectors and Display
- Price
- $16.35
- Rating
- 4.8/5
- Reviews
- 193
- Age
- 1y ago
Funko POP! Disney: The Owl House - Amity Blight
- Price
- $15.68
- Rating
- 4.8/5
- Reviews
- 215
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
24 rising
Sellers
55
Top-5 brand share
74%
Top 20: 98%
Top-5 click share
49%
Top 20: 89%
Open market
22%
- Funko38%
- TOBGBE12%
- Roocnie12%
- UAZIHEEY7%
- MONSTOY5%
- Siluyado4%
Toh demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.1×
Top Toh search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- toh14K/yr
- the owl house plush10K/yr
- owl house funko pop11K/yr
- the owl house funko pop9K/yr
- the owl house dvd8K/yr
- owl house dvd7K/yr
- owl house plush5K/yr
- hooty the owl house4K/yr
- owl house toys3K/yr
- the owl house pins4K/yr
What reviews say buyers love and hate about Toh
What buyers mention most, as a share of all reviews.
What buyers love
97% of reviews“Great quality”
“a good value for your cash”
“Great thing to add to my collection”
“Loved to gift this”
“the colors are accurate”
What buyers complain about
75% of reviews“I paid $18.99 and I do wish he was cheaper”
“its a lot bigger than I thought it would be”
Toh return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
47%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Toh questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
