toh
Skip itA small market ($22K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great184.75avg incumbent reviews — the moat a new listing must climb
Avg price
Great$19.31avg listing price — sweet spot $15–$100
Price range
Great$4.65–$67.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Growth
Bad-8.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$22K$22K/yr · 75K searches
According to Flapen's Amazon United States niche tracking, toh is a $22K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 44/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
toh market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $19K–$24K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #53,311
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 58%
- Out of stock
- 0.0%
- Avg brand age
- 36 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
24 rising
Sellers
55
Top-5 brand share
74%
Top 20: 98%
Top-5 click share
49%
Top 20: 89%
Open market
22%
- Funko38%
- TOBGBE12%
- Roocnie12%
- UAZIHEEY7%
- MONSTOY5%
- Siluyado4%
Demand & seasonality
Weekly Amazon search volume, last 87 weeks — -8.1% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.1×
Top toh search terms
- toh14K/yr
- the owl house plush10K/yr
- owl house funko pop11K/yr
- the owl house funko pop9K/yr
- the owl house dvd8K/yr
- owl house dvd7K/yr
- owl house plush5K/yr
- hooty the owl house4K/yr
- owl house toys3K/yr
- the owl house pins4K/yr
Top toh products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Funko Pop Disney: The Owl House - Luz Noceda - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Cartoon/Animation Fans - Model Figure for Collectors and Display
Funko$16.354.8★193 rev
TOBGBE 2 Pairs Cartoon House Glyph Socks Owl House Fire Ice Plant Light Glyph Gift Cartoon House Fans Gift (Glyph Socks)
TOBGBE$14.155.0★13 rev
Funko POP! Disney: The Owl House - Amity Blight
Funko$15.684.8★215 rev
Roocnie Hooty Backpacks Anime Merch Mini Travel Bag Anime Canvas Backpack
Roocnie$34.384.6★63 rev
Funko POP! Disney: The Owl House - EDA Clawthorne
Funko$15.384.9★184 rev
Newest
by launch date
50Pcs The Owl House Stickers for Kids - Cute Cartoon Film Stickers Cute Gifts for Girls Boys Vinyl Sticker for Kids Waterbottle Laptop Guitar Classroom Prizes for Elementary Students (Owl)
LHST$5.5758 rev
BWWKTOP Magic Bird Theme Magical Owl Crossbody Bag Witch Character Fans Gift Witch Character & Enchanted Owl Shoulder Bag Magical Owl Merch (Owl Xk-b)
BWWKTOP$15.136 rev
Baby King The Owl House Animated Cartoon TV Show 1.8 Enamel Pin Badge
Pinstant$15.244 rev
Funko Pop Disney: The Owl House - Luz Noceda - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Cartoon/Animation Fans - Model Figure for Collectors and Display
Funko$16.35193 rev
Funko POP! Disney: The Owl House - Amity Blight
Funko$15.68215 rev
Trending
90-day click momentum
Squishmallows Winston the Owl Slippers - Plush Lightweight Warm Comfort Soft Aline Slipper House Shoes for kids girl boy - Owl Winston (sizes 4-5 Big Kid)
Squishmallows$23.484.7★
Howenlthy Adult Owl House Short T-shirt Suit Cosplay Owl Luz Noceda Sweatshirt Pants Casual Shirt Shorts Halloween Outfit (Suit-2 Large)
Howenlthy$29.964.7★
Roocnie Anime Cosplay Adult Printed Top Pants Set Men Cosplay Costume M
Roocnie$31.484.1★
Howenlthy Adult Owl House Short T-shirt Suit Cosplay Owl Luz Noceda Sweatshirt Pants Casual Shirt Shorts Halloween Outfit (Suit-2 Medium)
Howenlthy$29.964.7★
TOBGBE 2 Pairs Cartoon House Glyph Socks Owl House Fire Ice Plant Light Glyph Gift Cartoon House Fans Gift (Glyph Socks)
TOBGBE$14.155.0★
What buyers say about toh
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality”
“a good value for your cash”
“Great thing to add to my collection”
“Loved to gift this”
“the colors are accurate”
“Just as pictured”
“Nice stickers that stick”
“Soft and comfy”
“As expected they get very warm”
“Fit perfect”
What buyers complain about
“I paid $18.99 and I do wish he was cheaper”
“its a lot bigger than I thought it would be”
Top return reasons
Common questions
- Is toh profitable to sell on Amazon United States?
- The niche generates $22K/yr across 36 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.1%. Flapen's verdict: Skip it (44/100).
- How competitive is the toh niche?
- 24 brands and 55 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in toh?
- Top complaints mined from reviews: Value For Money, Size-Overall. The return rate is 0.8%.
- When does demand for toh peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the toh niche?
- Listings span $4.65–$67.21; the average listing price is $19.31 (sweet spot $15–$100). The average incumbent carries 185 reviews — the moat a new listing must climb.