Skip to content

Toge

Fail

Buyers convert on only 0.3% of searches, so Toge is a Fail.

Flapen Score
41
41 / 100
Ranks 2,055 of 3,143 Toys & Games niches · −5 vs the category median of 46
Market size
$21K/yr329K searches / yr
90-day growth
-9.5%search demand this quarter
Competition
63%top-5 click share · 17 brands · 83 sellers

Flapen Score

Toge against its category

The dotted line is the Toys & Games average. Past it, Toge is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toge market on Amazon at a glance

Shoppers on Amazon United States searched for Toge 329K times last year and spent an estimated $21K. The top 5 brands take 71% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 329K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months
329K
Growth, 90 days vs prior 90
-9.5%
Conversion, latest week
0.3%
Market size, estimated
$21Ka year
Peak month
August3.0× the quietest month
Top search term
inumaki54K searches a year

02 · Price

A sale here is worth $24.95.

Listings sell for $24.95 on average, from $6.13 to $52.60. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $24.95 that is $0 to $2K a year per listing.

Average price
$24.95inside the $15 to $100 sweet spot
Price range
$6.13–$52.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 18.2% of listings are out of stock. The average listing ranks #5,563 within Statues, Bobbleheads & Busts. It carries 154 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
65%
Out of stock, average day
18.2%
Average rank
#5,563in Statues, Bobbleheads & Busts
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
154per listing
Listings tracked
20

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Toge products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

83

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

23%

  • Brand 121%
  • Brand 219%
  • Brand 314%
  • Brand 49%
  • Brand 59%
  • Brand 66%

Demand

Toge search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.0×

Search terms

Top Toge search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • inumaki54K/yr
  • toge194K/yr
  • inumaki figure32K/yr
  • toge inumaki17K/yr
  • toge inumaki figure8K/yr

Reviews and returns

What reviews say buyers love and hate about Toge

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Size-Overall”
0.7%of orders come back
“Small”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Toge questions

Answered from the same tracked data.