toga himiko
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$30.64avg listing price — sweet spot $15–$100
Price range
Great$10.95–$96.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great331.26avg incumbent reviews — the moat a new listing must climb
Competition
Great39%top-5 click share — an open shelf
Brand share
Good63%top-5 brand share — brands hold most of the demand
Growth
Good+28.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$77K$77K/yr · 330K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, toga himiko is a $77K/yr Amazon United States market (330K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
toga himiko market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $77K–$92K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #27,632
- Page quality
- 0%
- Prime
- 57%
- Sponsored
- 51%
- Out of stock
- 12.8%
- Avg brand age
- 38 months
- Avg seller age
- 154 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
18 falling
Sellers
139
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
39%
Top 20: 84%
Open market
29%
- Banpresto21%
- TAMASHII NATIONS12%
- MABAIUDE11%
- HBGIAY10%
- Xuminvty9%
- Ichibansho Figure8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +28.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Top toga himiko search terms
- toga figure83K/yr
- himiko toga87K/yr
- himiko toga figure49K/yr
- toga mha29K/yr
- toga himiko30K/yr
- toga himiko figure15K/yr
- toga and ochako figure9K/yr
- mha toga10K/yr
- my hero academia toga12K/yr
- toga my hero academia6K/yr
Top toga himiko products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TAMASHII NATIONS - My Hero Academia - Himiko Toga S.H.Figuarts Action Figure
TAMASHII NATIONS$96.554.7★1,081 rev
MABAIUDE MHA Himiko Toga Figure MHA Statue 16cm Sitting Pose Toga Himiko Figure Collectible Desktop Decoration Gifts
MABAIUDE$11.984.8★36 rev
Banpresto - My Hero Academia - Himiko Toga II The Evil Villians -Plus- Figure
Banpresto$27.414.7★19 rev
HBGIAY MHA Himiko Toga Figure Statue 17cm Standing Pose MHA Anime Action Figures Toga Himiko Figurine Collections
HBGIAY$10.954.4★13 rev
Xuminvty Academia Hitoshi Shinso Hoodie Toga Himiko Deku Pullover Youth Bakugou Hoodie Izuku Midoriya Sweatshirt (US Alpha X-Large Regular Regular Black 2)
Xuminvty$18.854.6★30 rev
Newest
by launch date
Banpresto - My Hero Academia - Himiko Toga Noir Edge Collection Figure
Banpresto$32.313 rev
Banpresto - My Hero Academia - Himiko Toga Glitter & Glamours Figure
Banpresto$34.9516 rev
HBGIAY Toga Himiko Figure Blackened Form MHA Action Figure 16cm Standing Pose Himiko Toga Figurine MHA Collectible Statue Ornaments
HBGIAY$14.8813 rev
HBGIAY 2pcs MHA Figure Toga and Uraraka Figure Battle Pose Statue
HBGIAY$20.4413 rev
Banpresto - My Hero Academia - Himiko Toga II The Evil Villians -Plus- Figure
Banpresto$27.4119 rev
Trending
90-day click momentumXuminvty Academia Hitoshi Shinso Hoodie Toga Himiko Deku Pullover Youth Bakugou Hoodie Izuku Midoriya Sweatshirt (US Alpha X-Large Regular Regular Black 2)
Xuminvty$18.854.6★
Thunder Tech My Hero Academia - Glitter & Glamours - Himiko Toga Figure
Thunder Tech$35.965.0★
HBGIAY MHA Himiko Toga Figure Statue 17cm Standing Pose MHA Anime Action Figures Toga Himiko Figurine Collections
HBGIAY$10.954.4★
My Hero Academia Hard Rock Himiko Toga Unisex Adult T Shirt Black X-Large
Popfunk$18.984.6★
My Hero Academia Hard Rock Himiko Toga Unisex Adult T Shirt Black Medium
Popfunk$18.804.6★
What buyers say about toga himiko
What buyers praise and complain about, mined from review topics.What buyers love
“the build quality is excellent”
“good size”
“these are so much better than the $100+ ones”
“Better then expected”
“Great anime figure”
“comes with multiple accessories”
“It was easy to assemble”
“For one this is surprisingly good for $28 it doesn't fall apart easily, is good quality and doesn't snap, and looks as advertised”
“Present”
“Comfy”
What buyers complain about
“Broken”
“Not a new product”
“It's just a little small for the price”
“Only issue is her stand isnt stable so shes wobbles”
“Overall amazing figure one thing about it was the stand it was a tiny bit flimsy”
“I am incredibly disappointed with how the colour is on this figure”
Top return reasons
Common questions
- Is toga himiko profitable to sell on Amazon United States?
- The niche generates $77K/yr across 35 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is +28.6%. Flapen's verdict: Worth a look (57/100).
- How competitive is the toga himiko niche?
- 18 brands and 139 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in toga himiko?
- Top complaints mined from reviews: Durability, Product Condition, Size-Overall. The return rate is 0.8%.
- When does demand for toga himiko peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the toga himiko niche?
- Listings span $10.95–$96.55; the average listing price is $30.64 (sweet spot $15–$100). The average incumbent carries 331 reviews — the moat a new listing must climb.