Is todoroki profitable to sell on Amazon United States?

The niche generates $175K/yr across 68 tracked products. 7 of 11 products launched in the last 360 days are still selling. 90-day search growth is +18.1%. Flapen's verdict: Worth a look (50/100).

How competitive is the todoroki niche?

13 brands and 370 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in todoroki?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 0.8%.

When does demand for todoroki peak?

Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 5.3× the quietest.

What does it cost to enter the todoroki niche?

Listings span $6.17–$87.80; the average listing price is $20.89 (sweet spot $15–$100). The average incumbent carries 1,976 reviews — the moat a new listing must climb.

todoroki

Worth a look

Shows low returns (0.8%), but weak search conversion (0.9%) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great$20.89

avg listing price — sweet spot $15–$100

Competition

Great26%

top-5 click share — an open shelf

Price range

Great$6.17–$87.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+18.1%

90-day search growth — must beat 0% to launch

Review moat

Okay1,976.15

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$175K

$175K/yr · 962K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad95%

top-5 brand share — brand-locked demand

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, todoroki is a $175K/yr Amazon United States market (962K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

todoroki market data

Units sold / yr: 15K–20K; avg 100–250/product
Revenue / yr: $313K–$418K; units × avg price
Conversion rate: 0.9%
Avg BSR: #4,843
Page quality: 0%
Prime: 79%
Sponsored: 43%
Out of stock: 3.9%
Avg brand age: 38 months
Avg seller age: 154 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

13 rising

Sellers

370

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

26%

Top 20: 61%

Open market

Funko79%
Banpresto8%
YLQANONG4%
Knuckleheads Little Threads3%
TAMASHII NATIONS1%
Puruuige1%
Open — no brand owns it (7 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +18.1% search growth over the last 90 days.

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.3×

Open Trend

Top todoroki search terms

my hero academia funko pop288K/yr +10.2%0.7% conv.
mha funko pop182K/yr +30.0%0.5% conv.
bakugo funko pop74K/yr +12.2%0.5% conv.
todoroki figure45K/yr +39.3%0.4% conv.
shoto todoroki figure41K/yr +65.9%0.4% conv.
shoto todoroki57K/yr +4.2%0.3% conv.
funko pop my hero academia61K/yr +4.9%0.8% conv.
todoroki50K/yr +5.4%0.4% conv.
funko pop mha29K/yr +26.1%0.4% conv.
mha funko21K/yr +42.6%0.4% conv.

All search terms

Top todoroki products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Funko POP! Animation My Hero Academia Todoroki (Metallic) Exclusive

Funko$14.684.8★5,620 rev

Funko POP! Animation My Hero Academia Shoto Todoroki (Glow in The Dark) Exclusive

Funko$18.774.8★438 rev

Funko POP! Animation: My Hero Academia (MHA) - Hawks

Funko$16.384.9★102 rev

Funko My Hero Academia Himiko Toga Pop Figure (AAA Anime Exclusive)

Funko$19.154.8★2,135 rev

Funko! Pop Animation: My Hero Academia - Katsuki Bakugo (Explosion) Figure (Hot Topic Exclusive)

Funko$34.354.9★1,248 rev

Newest

by launch date

Funko POP! Animation: My Hero Academia (MHA) - Hawks

Funko$16.38102 rev

10mo ago

Funko POP! Animation: My Hero Academia (MHA) - All for One

Funko$13.2052 rev

10mo ago

Funko Pop Animation: My Hero Academia - Lady Nagant - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors

Funko$10.54138 rev

1y ago

Funko POP! Plus: My Hero Academia (MHA) - Shigaraki

Funko$12.21214 rev

1y ago

Pop! Animation: My Hero Academia Katsuki Bakugo Previews Exclusive Vinyl Figure

Funko$36.01173 rev

2y ago

What buyers say about todoroki

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“I have zero complaints because the figure is gorgeous”

Value For Money14%

“Worth It”

Gifting Purpose14%

“Christmas gift for my daughter”

Advertised Vs Actual Product8%

“As advertised”

Collectibles5%

“Bought this for my collection”

Strength4%

“he is very stable”

Durability3%

“No damage”

Size-Overall3%

“Good size and quality”

Design-Overall3%

“The detail is perfect”

Storage Capacity2%

“easy to store”

What buyers complain about

Size-Overall25%

“larger than expected”

Quality-Overall11%

“Poor Quality”

Color10%

“The colors are horrible”

Value For Money9%

“Shipping was kind of costly”

Paint Quality6%

“Paint can be off”

Brightness/Shine/Glow6%

“Sparkles bent”

Defective Material/Parts4%

“One of the explosives broke”

Thickness4%

“the stand is really thick”

Strength2%

“His neck feels super weak and cheap”

Durability2%

“The head broke off where my daughter dropped it”

Top return reasons

Value For Money16%

Size-Overall15%

Defective Material/Parts11%

Advertised Vs Actual Product10%

Gifting Purpose10%

Product Condition8%

Functionality-Overall5%

Add-Ons/Attachments4%

Material Quality2%