Todoroki
Todoroki shows low returns (0.8%), but weak search conversion (0.9%) keeps it on the watch list.
Flapen Score
Top 30% of 3,143 Toys & Games niches · +4 vs the category median of 46
Is Todoroki profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Todoroki is a $175K/yr Amazon United States market (962K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Worth a look — 50/100.
Todoroki: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +18.1% over the last 90 days and 0.9% of searches end in a purchase.
$175K
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 68 products
Top Todoroki products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Funko POP! Animation My Hero Academia Todoroki (Metallic) Exclusive
- Price
- $14.68
- Rating
- 4.8/5
- Reviews
- 5,620
- Age
- 6y ago
Funko POP! Animation My Hero Academia Shoto Todoroki (Glow in The Dark) Exclusive
- Price
- $18.77
- Rating
- 4.8/5
- Reviews
- 438
- Age
- 3y ago
Funko POP! Animation: My Hero Academia (MHA) - Hawks
- Price
- $16.38
- Rating
- 4.9/5
- Reviews
- 102
- Age
- 10mo ago
Funko My Hero Academia Himiko Toga Pop Figure (AAA Anime Exclusive)
- Price
- $19.15
- Rating
- 4.8/5
- Reviews
- 2,135
- Age
- 7y ago
Funko! Pop Animation: My Hero Academia - Katsuki Bakugo (Explosion) Figure (Hot Topic Exclusive)
- Price
- $34.35
- Rating
- 4.9/5
- Reviews
- 1,248
- Age
- 4y ago
Trending
90-day click momentum
Knuckleheads Little Threads Infant- Newborn Photography Outfits Boy- Snapbacks Sun Hat Flat Bill Summer Beach Trucker Youth Fun Cute Fitted Gorras Baseball Mesh Cap(M 2-5 Years Black Rectangle)
- Price
- $24.20
- Rating
- 4.8/5
- Reviews
- 200
- Age
- 5y ago
Funko Pop! Animation: My Hero Academia (MHA) - (MHA) 2 Pack - Endeavor & Todoroki &Todoroki - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans
- Price
- $28.64
- Rating
- 4.8/5
- Reviews
- 170
- Age
- 2y ago
Funko! Pop Animation: My Hero Academia - Katsuki Bakugo (Explosion) Figure (Hot Topic Exclusive)
- Price
- $34.35
- Rating
- 4.9/5
- Reviews
- 1,248
- Age
- 4y ago
Funko POP! Animation: My Hero Academia (MHA) - Hawks
- Price
- $16.38
- Rating
- 4.9/5
- Reviews
- 102
- Age
- 10mo ago
Funko POP Anime My Hero Academia Ochaco Action Figure Multi Standard (12384)
- Price
- $14.89
- Rating
- 4.8/5
- Reviews
- 3,782
- Age
- 9y ago
Newest
by launch dateFunko POP! Animation: My Hero Academia (MHA) - Hawks
- Price
- $16.38
- Rating
- 4.9/5
- Reviews
- 102
- Age
- 10mo ago
Funko POP! Animation: My Hero Academia (MHA) - All for One
- Price
- $13.20
- Rating
- 4.6/5
- Reviews
- 52
- Age
- 10mo ago
Funko Pop Animation: My Hero Academia - Lady Nagant - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors
- Price
- $10.54
- Rating
- 4.9/5
- Reviews
- 138
- Age
- 1y ago
Funko POP! Plus: My Hero Academia (MHA) - Shigaraki
- Price
- $12.21
- Rating
- 4.8/5
- Reviews
- 214
- Age
- 1y ago
Pop! Animation: My Hero Academia Katsuki Bakugo Previews Exclusive Vinyl Figure
- Price
- $36.01
- Rating
- 4.8/5
- Reviews
- 173
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
Brands
13 rising
Sellers
370
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
26%
Top 20: 61%
Open market
4%
- Funko79%
- Banpresto8%
- YLQANONG4%
- Knuckleheads Little Threads3%
- TAMASHII NATIONS1%
- Puruuige1%
- Open — no brand owns it (7 brands, 4%)
Todoroki demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.3×
Top Todoroki search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- my hero academia funko pop288K/yr
- mha funko pop182K/yr
- bakugo funko pop74K/yr
- todoroki figure45K/yr
- shoto todoroki figure41K/yr
- shoto todoroki57K/yr
- funko pop my hero academia61K/yr
- todoroki50K/yr
- funko pop mha29K/yr
- mha funko21K/yr
What reviews say buyers love and hate about Todoroki
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“I have zero complaints because the figure is gorgeous”
“Worth It”
“Christmas gift for my daughter”
“As advertised”
“Bought this for my collection”
What buyers complain about
78% of reviews“larger than expected”
“Poor Quality”
“The colors are horrible”
“Shipping was kind of costly”
“Paint can be off”
Todoroki return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
31%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Todoroki questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
