Toddler Teether
FailShoppers spend an estimated $63K a year here, so Toddler Teether is a Fail.
- Flapen Score
- 47 / 100Top 42% of 3,143 Toys & Games niches · +1 vs the category median of 4647
- Market size
- $63K/yr159K searches / yr
- 90-day growth
- -14.5%search demand this quarter
- Competition
- 31%top-5 click share · 41 brands · 64 sellers
Flapen Score
Toddler Teether against its category
The dotted line is the Toys & Games average. Past it, Toddler Teether is stronger. Inside it, weaker.
Market
The Toddler Teether market on Amazon at a glance
Shoppers on Amazon United States searched for Toddler Teether 159K times last year and spent an estimated $63K. The top 5 brands take 46% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 3.4% of those searches ended in a purchase.
Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.
- Searches, last 12 months
- 159K
- Growth, 90 days vs prior 90
- -14.5%
- Conversion, latest week
- 3.4%
- Market size, estimated
- $63Ka year
- Peak month
- December3.0× the quietest month
- Top search term
- 1 month old baby essentials19K searches a year
02 · Price
A sale here is worth $11.80.
Listings sell for $11.80 on average, from $3.50 to $27.35. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $11.80 that is $0 to $1K a year per listing.
- Average price
- $11.80under the $15 to $100 sweet spot
- Price range
- $3.50–$27.35
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #73 within Rattles & Plush Rings. It carries 5,227 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 1.3%
- Average rank
- #73in Rattles & Plush Rings
- Average rating
- 4.73 starsAmazon United States average 4.42 stars
- Average reviews
- 5,227per listing
- Listings tracked
- 61
04 · Newcomers
5 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Toddler Teether products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
6 Pairs Baby Mittens No Scratch Mittens Infant Soft Gloves Mittens for 0-6 Months Boys Girls
- Price
- $7.48
- Rating
- 4.6/5
- Reviews
- 1,614
- Age
- 3y ago

Bright Starts Oball Shaker Rattle Toy Ages Newborn Plus
- Price
- $3.84
- Rating
- 4.7/5
- Reviews
- 46,986
- Age
- 14y ago

Infinno Baby Wrist Rattle Socks and Foot Finder Set Perfect Baby Toys for 0-12 Months Newborn Boys and Girls As Shower Gifts Garden Bug Series
- Price
- $9.94
- Rating
- 4.8/5
- Reviews
- 9,270
- Age
- 3y ago

HAHA Baby Soft Rattles & Plush Rings Teething Toys for 0-6 Months Newborns
- Price
- $9.96
- Rating
- 4.8/5
- Reviews
- 2,248
- Age
- 7y ago

Itzy Ritzy Silicone Rattle Toy Soothing Teething Toy with Soft Jingle Sound & Easy-Grip Textured Handle - for Ages 3 Months and Up (Bunny)
- Price
- $8.86
- Rating
- 4.8/5
- Reviews
- 299
- Age
- 10mo ago
Trending
estimated 90-day click momentum
Joey Monty Bella Bunny Soft Baby Rattle Toys for Babies 0-6 Months (2 Pack) High Contrast Baby Toys for Newborn Plush Baby Rattles & Rings Baby Girl Gift
- Price
- $27.35
- Rating
- 4.9/5
- Reviews
- 44
- Age
- 8mo ago

6 Pairs Baby Mittens No Scratch Mittens Infant Soft Gloves Mittens for 0-6 Months Boys Girls
- Price
- $7.48
- Rating
- 4.6/5
- Reviews
- 1,614
- Age
- 3y ago

Itzy Ritzy Silicone Rattle Toy Soothing Teething Toy with Soft Jingle Sound & Easy-Grip Textured Handle - for Ages 3 Months and Up (Bunny)
- Price
- $8.86
- Rating
- 4.8/5
- Reviews
- 299
- Age
- 10mo ago

Black and White Baby Books for Newborn - Tummy Time Mirror & Sensory Toys Soft Montessori Toy for Infant Visual Stimulation Brain Development & Early Learning - High Contrast Toys for 0-6 Months
- Price
- $8.80
- Rating
- 4.8/5
- Reviews
- 1,441
- Age
- 1y ago

Itzy Ritzy Silicone Rattle Toy Soothing Teething Toy with Soft Jingle Sound & Easy-Grip Textured Handle - for Ages 3 Months and Up (Bear)
- Price
- $8.50
- Rating
- 4.8/5
- Reviews
- 299
- Age
- 1y ago
Newest
by launch date
Baby Toys 0-6 Months Baby Rattles Teething Toys 3-6 Months Infant Toys 6-12 Months 10PCS Pink Sensory Rattles & Teethers with Storage Box Newborn Shower Gift Girl
- Price
- $24.13
- Rating
- 4.7/5
- Reviews
- 155
- Age
- 8mo ago

Joey Monty Bella Bunny Soft Baby Rattle Toys for Babies 0-6 Months (2 Pack) High Contrast Baby Toys for Newborn Plush Baby Rattles & Rings Baby Girl Gift
- Price
- $27.35
- Rating
- 4.9/5
- Reviews
- 44
- Age
- 8mo ago

Itzy Ritzy Silicone Rattle Toy Soothing Teething Toy with Soft Jingle Sound & Easy-Grip Textured Handle - for Ages 3 Months and Up (Bunny)
- Price
- $8.86
- Rating
- 4.8/5
- Reviews
- 299
- Age
- 10mo ago

Weirtoya 2 PCS Baby Rattles Teething Toys 3-6 Month Baby Toys for 0-12 Months Sensory Toys Infant Toys 0-6 Months Newborn Boys and Girls Must Haves Toys Babies Gifts
- Price
- $9.91
- Rating
- 4.7/5
- Reviews
- 290
- Age
- 1y ago

Baby Rattles & Teethers Set Baby Toys 0-6 Months Teething Toys 3-6 Months Sensory Toys with Soft Textures Gentle Sounds & Easy-Grip Shape Neutral Newborn Gift10-Pack
- Price
- $24.26
- Rating
- 4.8/5
- Reviews
- 573
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.
Brands
41 falling
Sellers
64
Est. top-5 brand share
46%
Top 20: 80%
Est. top-5 click share
31%
Top 20: 61%
Open market
50%
- Bright Starts15%
- Yiwafu12%
- Infinno8%
- Itzy Ritzy7%
- HAHA Baby4%
- Fisher-Price4%
Demand
Toddler Teether search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Search terms
Top Toddler Teether search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 1 month old baby essentials19K/yr
- baby girl rattle20K/yr
- 2 month old baby essentials10K/yr
- soft rattles for newborns8K/yr
- soft rattles for babies 0-6 months15K/yr
- rattle teether9K/yr
- visual tracking toys for babies4K/yr
- teether rattle9K/yr
- soft baby rattles10K/yr
- chinchines para bebes7K/yr
Reviews and returns
What reviews say buyers love and hate about Toddler Teether
We read the reviews and the return reasons for every product selling here.
“Not a good fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toddler Teether questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








