Toddler Teether
FailShoppers spend an estimated $63K a year here, so Toddler Teether is a Fail.
- Flapen Score
- 47 / 100Top 42% of 3,143 Toys & Games niches · +1 vs the category median of 4647
- Market size
- $63K/yr159K searches / yr
- 90-day growth
- -14.5%search demand this quarter
- Competition
- 31%top-5 click share · 41 brands · 64 sellers
Flapen Score
Toddler Teether against its category
The dotted line is the Toys & Games average. Past it, Toddler Teether is stronger. Inside it, weaker.
Market
The Toddler Teether market on Amazon at a glance
Shoppers on Amazon United States searched for Toddler Teether 159K times last year and spent an estimated $63K. The top 5 brands take 46% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 3.4% of those searches ended in a purchase.
Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.
- Searches, last 12 months
- 159K
- Growth, 90 days vs prior 90
- -14.5%
- Conversion, latest week
- 3.4%
- Market size, estimated
- $63Ka year
- Peak month
- December3.0× the quietest month
- Top search term
- 1 month old baby essentials19K searches a year
02 · Price
A sale here is worth $11.80.
Listings sell for $11.80 on average, from $3.50 to $27.35. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $11.80 that is $0 to $1K a year per listing.
- Average price
- $11.80under the $15 to $100 sweet spot
- Price range
- $3.50–$27.35
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #73 within Rattles & Plush Rings. It carries 5,227 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 1.3%
- Average rank
- #73in Rattles & Plush Rings
- Average rating
- 4.73 starsAmazon United States average 4.42 stars
- Average reviews
- 5,227per listing
- Listings tracked
- 61
04 · Newcomers
5 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Toddler Teether products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
41 falling
Sellers
64
Top-5 brand share
46%
Top 20: 80%
Top-5 click share
31%
Top 20: 61%
Open market
50%
- Brand 115%
- Brand 212%
- Brand 38%
- Brand 47%
- Brand 54%
- Brand 64%
Demand
Toddler Teether search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Search terms
Top Toddler Teether search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 1 month old baby essentials19K/yr
- baby girl rattle20K/yr
- 2 month old baby essentials10K/yr
- soft rattles for newborns8K/yr
- soft rattles for babies 0-6 months15K/yr
- rattle teether9K/yr
- visual tracking toys for babies4K/yr
- teether rattle9K/yr
- soft baby rattles10K/yr
- chinchines para bebes7K/yr
Reviews and returns
What reviews say buyers love and hate about Toddler Teether
We read the reviews and the return reasons for every product selling here.
“Not a good fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toddler Teether questions
Answered from the same tracked data.








