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Toddler Push Toys

Fail

The top 5 products take 100% of clicks, so Toddler Push Toys is a Fail.

Flapen Score
32
32 / 100
Ranks 2,857 of 3,143 Toys & Games niches · −14 vs the category median of 46
Market size
$80K/yr67K searches / yr
90-day growth
+2.6%search demand this quarter
Competition
100%top-5 click share · 2 brands · 32 sellers

Flapen Score

Toddler Push Toys against its category

The dotted line is the Toys & Games average. Past it, Toddler Push Toys is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toddler Push Toys market on Amazon at a glance

Shoppers on Amazon United States searched for Toddler Push Toys 67K times last year and spent an estimated $80K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
+2.6%
Conversion, latest week
5.3%
Market size, estimated
$80Ka year
Peak month
December5.4× the quietest month
Top search term
push and pull toys 1 year old11K searches a year

02 · Price

A sale here is worth $22.52.

Listings sell for $22.52 on average, from $14.21 to $28.11. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At $22.52 that is $11K to $17K a year per listing.

Average price
$22.52inside the $15 to $100 sweet spot
Price range
$14.21–$28.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
500–750
Revenue per listing a year
$11K–$17K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Early Development & Activity Toys. It carries 24,676 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#6in Early Development & Activity Toys
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
24,676per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Toddler Push Toys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

32

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 193%
  • Brand 27%

Demand

Toddler Push Toys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.4×

Search terms

Top Toddler Push Toys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • push and pull toys 1 year old11K/yr
  • push and pull toys 1 year old boy5K/yr
  • vtech pop-a-balls push & pop bulldozer7K/yr
  • vtech puppy6K/yr
  • vtech dog6K/yr
  • pushing toys for toddlers 1-38K/yr
  • vtech push and pop bulldozer5K/yr
  • toddler push4K/yr
  • vtech bulldozer ball popper3K/yr
  • push and pull toys5K/yr

Reviews and returns

What reviews say buyers love and hate about Toddler Push Toys

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Fun/Entertainment Experience”
16%of negative reviews mention “Functionality-Overall”
2.4%of orders come back
“Does not work well”
A buyer, on “Functionality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Toddler Push Toys questions

Answered from the same tracked data.