Toddler Prizes

Shoppers searched for this 612K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $747K a year.

Searches, last 12 months

612K

Growth, 90 days vs prior 90

-26.2%

Conversion, latest week

6.8%

Market size, estimated

$747Ka year

Peak month

October2.4× the quietest month

Top search term

mini playdoh194K searches a year

Listings sell for $17.86 on average, from $10.03 to $24.40. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 6,000 to 8,000 of them. At $17.86 that is $107K to $143K a year per listing.

Average price

$17.86inside the $15 to $100 sweet spot

Price range

$10.03–$24.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

6,000–8,000

Revenue per listing a year

$107K–$143K

Returns

1.2%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #54 within Clay & Dough. It carries 4,446 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

13.2%

Average rank

#54in Clay & Dough

Average rating

4.77 starsAmazon United States average 4.42 stars

Average reviews

4,446per listing

Listings tracked

7

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

37 months