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Toddler Markers

Maybe

Buyers convert on 14.3% of searches. But the top 5 brands take 100% of clicks, so Toddler Markers is a Maybe.

Filters Trending
Flapen Score
51
51 / 100
Top 26% of 3,143 Toys & Games niches · +5 vs the category median of 46
Market size
$222K/yr152K searches / yr
90-day growth
+116.6%search demand this quarter
Competition
73%top-5 click share · 5 brands · 414 sellers

Flapen Score

Toddler Markers against its category

The dotted line is the Toys & Games average. Past it, Toddler Markers is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toddler Markers market on Amazon at a glance

Shoppers on Amazon United States searched for Toddler Markers 152K times last year and spent an estimated $222K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 14.3% of those searches ended in a purchase.

Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved +116.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $222K a year.

Searches, last 12 months
152K
Growth, 90 days vs prior 90
+116.6%
Conversion, latest week
14.3%
Market size, estimated
$222Ka year
Peak month
December4.2× the quietest month
Top search term
crayola markers 10 pack36K searches a year

02 · Price

A sale here is worth $10.21.

Listings sell for $10.21 on average, from $2.67 to $24.26. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At $10.21 that is $13K to $15K a year per listing.

Average price
$10.21under the $15 to $100 sweet spot
Price range
$2.67–$24.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
$13K–$15K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #265 within Drawing & Painting Supplies. It carries 6,314 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
79%
Out of stock, average day
0.0%
Average rank
#265in Drawing & Painting Supplies
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
6,314per listing
Listings tracked
14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Toddler Markers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

414

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Brand 185%
  • Brand 28%
  • Brand 34%
  • Brand 42%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

Toddler Markers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Toddler Markers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crayola markers 10 pack36K/yr
  • erasable markers for kids17K/yr
  • crayola markers 12 pack14K/yr
  • crayola classic markers6K/yr
  • erasable marker pens8K/yr
  • crayola markers 104K/yr
  • crayola markers 10 count3K/yr
  • 10 pack markers4K/yr
  • 10 pack crayola markers5K/yr
  • markers 10 pack9K/yr

Reviews and returns

What reviews say buyers love and hate about Toddler Markers

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Color”
18%of negative reviews mention “Color”
0.9%of orders come back
“Faded colors”
A buyer, on “Color”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Toddler Markers questions

Answered from the same tracked data.