toddler markers
Worth a lookShows searches that convert (14.3% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Growth
Incredible+116.6%90-day search growth — must beat 0% to launch
Price range
Okay$2.67–$24.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$222K$222K/yr · 152K searches
Avg price
Okay$10.21avg listing price — sweet spot $15–$100
Review moat
Bad6,314.36avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, toddler markers is a $222K/yr Amazon United States market (152K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
toddler markers market data
- Units sold / yr
- 25K–30K
- avg 1,250–1,500/product
- Revenue / yr
- $255K–$306K
- units × avg price
- Conversion rate
- 14.3%
- Avg BSR
- #265
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 79%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 134 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
414
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- Crayola85%
- PILOT8%
- JoyCat4%
- Amazon Basics2%
- maxtek2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 99 weeks — +116.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.2×
Top toddler markers search terms
- crayola markers 10 pack36K/yr
- erasable markers for kids17K/yr
- crayola markers 12 pack14K/yr
- crayola classic markers6K/yr
- erasable marker pens8K/yr
- crayola markers 104K/yr
- crayola markers 10 count3K/yr
- 10 pack markers4K/yr
- 10 pack crayola markers5K/yr
- markers 10 pack9K/yr
Top toddler markers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crayola Assorted Broad Line Markers 10 Count - 2 Pack
Crayola$7.784.7★312 rev
Crayola Broad Line Markers (12 Count) Washable Markers for Kids Assorted Colors Arts & Crafts Supplies For Coloring Books & Art Projects Ages 3+
Crayola$5.974.8★20,222 rev
Crayola Classic Bundle: 3 Items - Crayons (24 Count) Broad Line Markers (10 Count) Colored Pencils (12 Count)
Crayola$9.534.8★1,782 rev
Crayola Broad Line Markers (12pk) Assorted Bulk Markers for Kids Arts & Crafts Supplies for Coloring Books Construction Paper Ages 3+
Crayola$18.674.8★5,704 rev
Crayola Broad Line Markers Classic Colors 10 Each 10 Count (Pack of 1)
Crayola$2.674.8★5,704 rev
Newest
by launch dateCrayola Broad Line Markers (12pk) Assorted Bulk Markers for Kids Arts & Crafts Supplies for Coloring Books Construction Paper Ages 3+
Crayola$18.675,704 rev
JoyCat 12-Color Erasable Markers for Kids Dual Tip Magic Pens for Paper
JoyCat$9.5723 rev
Amazon Basics Colored Washable Markers for Coloring and Drawing Broad Line Multicolored 10-Pack
Amazon Basics$4.112,020 rev
maxtek Magnetic Whiteboard Markers - 12 Count Colorful Fine Tip Dry Erase Markers with Eraser for Kids Low Odor Thin Markers for Calendar Boards
maxtek$6.8913,204 rev
Pilot FriXion Fineliner Erasable Marker Pens Fine Point 0.7 mm Pack of 12 Assorted Colors Erasable Pens - Ideal for School Journaling & Office Writing
PILOT$12.9520,749 rev
Trending
90-day click momentum
Crayola Ultraclean Broadline Classic Color Max Washable Markers (10 Count) (Pack of 4)
Crayola$24.264.8★
Crayola Broad Line Markers Classic Colors 10 Each (Pack of 3)
Crayola$11.854.8★
Crayola 58-7726 Classic Fine Line Markers Assorted Colors 10 Count 2 Pack
Crayola$7.984.8★
Crayola Assorted Broad Line Markers 10 Count - 2 Pack
Crayola$7.784.7★
Crayola Broad Line Markers Classic Colors 10 Each 10 Count (Pack of 1)
Crayola$2.674.8★
What buyers say about toddler markers
What buyers praise and complain about, mined from review topics.What buyers love
“Bright colors”
“Eraser works great”
“the variety is awesome”
“Decent magnet”
“Just as advertised”
“Great value”
“Writes smoothly”
“Decent Markers”
“Easy to use”
“They work”
What buyers complain about
“Faded colors”
“Does not write well”
“Dried out”
“Cheap quality”
“Some colors dried out quickly”
“The colors seem dull”
“hard to read”
“Do not erase”
“markers are tiny”
“The magnets arent very strong”
Top return reasons
Common questions
- Is toddler markers profitable to sell on Amazon United States?
- The niche generates $222K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +116.6%. Flapen's verdict: Worth a look (51/100).
- How competitive is the toddler markers niche?
- 5 brands and 414 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in toddler markers?
- Top complaints mined from reviews: Color, Writing Experience, Moist/Dry. The return rate is 0.9%.
- When does demand for toddler markers peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.2× the quietest.
- What does it cost to enter the toddler markers niche?
- Listings span $2.67–$24.26; the average listing price is $10.21 (sweet spot $15–$100). The average incumbent carries 6,314 reviews — the moat a new listing must climb.