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Toddler Knife

Fail

Demand is soft, at -13.7% this quarter, so Toddler Knife is a Fail.

Flapen Score
41
41 / 100
Ranks 2,055 of 3,143 Toys & Games niches · −5 vs the category median of 46
Market size
$74K/yr86K searches / yr
90-day growth
-13.7%search demand this quarter
Competition
65%top-5 click share · 15 brands · 18 sellers

Flapen Score

Toddler Knife against its category

The dotted line is the Toys & Games average. Past it, Toddler Knife is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toddler Knife market on Amazon at a glance

Shoppers on Amazon United States searched for Toddler Knife 86K times last year and spent an estimated $74K. The top 5 brands take 75% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-13.7%
Conversion, latest week
6.6%
Market size, estimated
$74Ka year
Peak month
December18.1× the quietest month
Top search term
toddler knife48K searches a year

02 · Price

A sale here is worth $13.00.

Listings sell for $13.00 on average, from $6.60 to $24.19. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $13.00 that is $3K to $7K a year per listing.

Average price
$13.00under the $15 to $100 sweet spot
Price range
$6.60–$24.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #245 within Kitchen Toys. It carries 2,571 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#245in Kitchen Toys
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
2,571per listing
Listings tracked
18

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Toddler Knife products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

18

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

21%

  • Brand 133%
  • Brand 216%
  • Brand 311%
  • Brand 49%
  • Brand 55%
  • Brand 65%

Demand

Toddler Knife search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 18.1×

Search terms

Top Toddler Knife search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toddler knife48K/yr
  • toddler knives18K/yr
  • baby knife9K/yr
  • toddler safe knife5K/yr
  • toddler kitchen knife4K/yr
  • toddler safe knives2K/yr

Reviews and returns

What reviews say buyers love and hate about Toddler Knife

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Safety Standards”
16%of negative reviews mention “Sharpness”
1.2%of orders come back
“Too sharp for little kids”
A buyer, on “Sharpness”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Toddler Knife questions

Answered from the same tracked data.