Toddler Knife
FailDemand is soft, at -13.7% this quarter, so Toddler Knife is a Fail.
- Flapen Score
- 41 / 100Ranks 2,055 of 3,143 Toys & Games niches · −5 vs the category median of 4641
- Market size
- $74K/yr86K searches / yr
- 90-day growth
- -13.7%search demand this quarter
- Competition
- 65%top-5 click share · 15 brands · 18 sellers
Flapen Score
Toddler Knife against its category
The dotted line is the Toys & Games average. Past it, Toddler Knife is stronger. Inside it, weaker.
Market
The Toddler Knife market on Amazon at a glance
Shoppers on Amazon United States searched for Toddler Knife 86K times last year and spent an estimated $74K. The top 5 brands take 75% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 6.6% of those searches ended in a purchase.
Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.
- Searches, last 12 months
- 86K
- Growth, 90 days vs prior 90
- -13.7%
- Conversion, latest week
- 6.6%
- Market size, estimated
- $74Ka year
- Peak month
- December18.1× the quietest month
- Top search term
- toddler knife48K searches a year
02 · Price
A sale here is worth $13.00.
Listings sell for $13.00 on average, from $6.60 to $24.19. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $13.00 that is $3K to $7K a year per listing.
- Average price
- $13.00under the $15 to $100 sweet spot
- Price range
- $6.60–$24.19
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$7K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #245 within Kitchen Toys. It carries 2,571 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #245in Kitchen Toys
- Average rating
- 4.69 starsAmazon United States average 4.42 stars
- Average reviews
- 2,571per listing
- Listings tracked
- 18
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Toddler Knife products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
18
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
21%
- Brand 133%
- Brand 216%
- Brand 311%
- Brand 49%
- Brand 55%
- Brand 65%
Demand
Toddler Knife search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 18.1×
Search terms
Top Toddler Knife search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- toddler knife48K/yr
- toddler knives18K/yr
- baby knife9K/yr
- toddler safe knife5K/yr
- toddler kitchen knife4K/yr
- toddler safe knives2K/yr
Reviews and returns
What reviews say buyers love and hate about Toddler Knife
We read the reviews and the return reasons for every product selling here.
“Too sharp for little kids”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toddler Knife questions
Answered from the same tracked data.








