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Toddler Girl Easter Gifts

Fail

Demand is soft, at -89.1% this quarter, so Toddler Girl Easter Gifts is a Fail.

Flapen Score
28
28 / 100
Ranks 3,021 of 3,143 Toys & Games niches · −18 vs the category median of 46
Market size
$65K/yr33K searches / yr
90-day growth
-89.1%search demand this quarter
Competition
100%top-5 click share · 1 brands · 16 sellers

Flapen Score

Toddler Girl Easter Gifts against its category

The dotted line is the Toys & Games average. Past it, Toddler Girl Easter Gifts is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toddler Girl Easter Gifts market on Amazon at a glance

Shoppers on Amazon United States searched for Toddler Girl Easter Gifts 33K times last year and spent an estimated $65K. One brand takes every click. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 14.6% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.6% of those searches ended in a purchase. Searches in the last 90 days moved -89.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-89.1%
Conversion, latest week
14.6%
Market size, estimated
$65Ka year
Top search term
vtech spin and learn color flashlight6K searches a year

02 · Price

A sale here is worth $13.30.

Listings sell for $13.30 on average, from $11.30 to $16.52. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $13.30 that is $1K to $3K a year per listing.

Average price
$13.30under the $15 to $100 sweet spot
Price range
$11.30–$16.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #402 within Early Development & Activity Toys. It carries 25,883 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#402in Early Development & Activity Toys
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
25,883per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Toddler Girl Easter Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Toddler Girl Easter Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26MarAprMayJanFebMarAprMayJunJul

Peak months: Mar, Apr · busiest ÷ quietest = 46.9× · 7 of 12 months tracked

Search terms

Top Toddler Girl Easter Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vtech spin and learn color flashlight6K/yr
  • vtech flashlight8K/yr
  • vtech flashlight for toddlers 1-33K/yr
  • easter gift for 2 year old girl10K/yr
  • 2 year old girl easter gifts6K/yr
  • easter gifts for 2 year old girls1K/yr

Reviews and returns

What reviews say buyers love and hate about Toddler Girl Easter Gifts

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Fun/Entertainment Experience”
35%of negative reviews mention “Brightness/Shine/Glow”
1.6%of orders come back
“The light is not very bright at all”
A buyer, on “Brightness/Shine/Glow”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Toddler Girl Easter Gifts questions

Answered from the same tracked data.