Toddler Crayons

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.5M a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

-10.7%

Conversion, latest week

9.4%

Market size, estimated

$2.5Ma year

Peak month

December2.1× the quietest month

Top search term

jumbo crayons406K searches a year

Listings sell for $13.37 on average, from $1.27 to $40.23. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At $13.37 that is $80K to $107K a year per listing.

Average price

$13.37under the $15 to $100 sweet spot

Price range

$1.27–$40.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

6,000–8,000

Revenue per listing a year

$80K–$107K

Returns

0.9%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #52 within Drawing & Painting Supplies. It carries 4,619 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

100%

Out of stock, average day

1.1%

Average rank

#52in Drawing & Painting Supplies

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

4,619per listing

Listings tracked

39

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

56 months