toddler crayons
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Market size
Incredible$2.5M$2.5M/yr · 2.0M searches
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good$1.27–$40.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.37avg listing price — sweet spot $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,619.21avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, toddler crayons is a $2.5M/yr Amazon United States market (2.0M searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 61/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
toddler crayons market data
- Units sold / yr
- 200K–250K
- avg 6,000–8,000/product
- Revenue / yr
- $2.7M–$3.3M
- units × avg price
- Conversion rate
- 9.4%
- Avg BSR
- #52
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 74%
- Out of stock
- 1.1%
- Avg brand age
- 56 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
177
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
44%
Top 20: 84%
Open market
17%
- Crayola49%
- Cra-Z-Art9%
- TinyGeeks8%
- Honeysticks6%
- JUPITEARTH6%
- Momo & Nashi4%
- Open — no brand owns it (10 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Top toddler crayons search terms
- jumbo crayons406K/yr
- crayons for toddlers 1-3428K/yr
- toddler crayons366K/yr
- toddler crayons ages 1-3125K/yr
- jumbo crayons for toddlers 1-395K/yr
- large crayons67K/yr
- crayons for toddlers80K/yr
- crayola jumbo crayons42K/yr
- big crayons44K/yr
- non toxic crayons33K/yr
Top toddler crayons products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CRAYOLA Crayon Extra Jumbo So Big 12 Pack
Crayola$12.024.8★1,077 rev
Crayola Large Crayons - Assorted (8 Count) Giant Crayons for Kids & Toddlers Ages 2+
Crayola$5.764.7★3,961 rev
TinyGeeks Jumbo Crayons (18 Colors) Non-Toxic Washable Crayons for Toddlers and Kids (Ages 1-8) Easy-to-Hold - Ideal for Travel Art and Learning
TinyGeeks$9.104.7★1,420 rev
Binney & Smith Crayola(R) Large Crayon Set Lift-Lid Box Assorted Colors Box Of 16
Crayola$7.554.7★4,035 rev
Cra-Z-Art 8ct Jumbo Crayons for Children Back to School Essential for Ages 3 and Up
Cra-Z-Art$1.274.6★2,794 rev
Newest
by launch date
Four Candies Crayons for Toddlers 1-3 12 Colors Non-Toxic Unbreakable
Four Candies$8.281,997 rev
24 Colors Jumbo Crayons for Toddlers 1-3 Non-Toxic Washable Crayon for Kids Ages 4-8 Easy to Hold and Unbreakable Big Toddler Crayons for Toddler Coloring.Best Gift for Holiday Travel and Art
FUMILE$9.72265 rev
Officygnet 24 Colors Jumbo Crayons for Toddlers Easy to Hold Large Crayons for Kids Non-Toxic Big Crayon for Kids Coloring & Art Supplies Ideal Birthday Gift Easter Party Favor for Boys Girls
Officygnet$18.37150 rev
Jumbo Crayons For Toddlers 1-3 - 16pc Toddler Crayons For Kids Ages 4-8 1-3 2-4 - With Printed & PDF Crayon Color Sheets - Non Toxic Washable Large & Easy To Grip - Toddler Coloring Art Supplies
Momo & Nashi$14.441,294 rev
16 Colors Jumbo Crayons for Toddlers Washable Easy to Hold Large Crayons for Kids Ages 4-8 Non-Toxic Crayon for School Art Supplies Classroom Must Haves Birthday Easter Gifts for Boys Girls
Officygnet$14.90338 rev
Trending
90-day click momentum
Crayola Washable Crayons Large Size 8 Colors Pack of 1
Crayola$7.014.8★
Four Candies Crayons for Toddlers 1-3 12 Colors Non-Toxic Unbreakable
Four Candies$8.284.5★
JUPITEARTH 12 Color Twist Crayons for Toddlers 1-3 and Kids 4-8 Non-Toxic Washable Crayons 2-4 Ultra-Silky Easy-Grip Art Supplies Ideal Coloring Gift for Boys and Girls
JUPITEARTH$12.844.5★
JUPITEARTH 12 Colors Twist Crayons for Toddlers 1-3 Non-Toxic Washable
JUPITEARTH$12.264.4★
Crayola 52-0389 Crayons Jumbo Pack of 2
Crayola$9.904.8★
What buyers say about toddler crayons
What buyers praise and complain about, mined from review topics.What buyers love
“Great assortment of colors”
“Good size”
“They do not break”
“Easy to hold”
“Excellent product”
“Nice grip”
“Worth the money”
“Fun to use”
“Exactly what we needed”
“easy to clean off surface”
What buyers complain about
“Not Great Color”
“dont last”
“Huge”
“I am very disappointed with the quality of these crayons”
“Get the cheaper ones”
“these are pretty fragile”
“Has a chemical smell”
“This product was used”
“Made it hard for my 1 year old to use”
“Awkward to grip”
Top return reasons
Common questions
- Is toddler crayons profitable to sell on Amazon United States?
- The niche generates $2.5M/yr across 39 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.7%. Flapen's verdict: Worth a look (61/100).
- How competitive is the toddler crayons niche?
- 16 brands and 177 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in toddler crayons?
- Top complaints mined from reviews: Color, Durability, Size-Overall. The return rate is 0.9%.
- When does demand for toddler crayons peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the toddler crayons niche?
- Listings span $1.27–$40.23; the average listing price is $13.37 (sweet spot $15–$100). The average incumbent carries 4,619 reviews — the moat a new listing must climb.