toddler crafts
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Market size
Great$1.7M$1.7M/yr · 2.4M searches
Competition
Great26%top-5 click share — an open shelf
Brand share
Great51%top-5 brand share — no brand owns this niche
Avg price
Great$15.33avg listing price — sweet spot $15–$100
Price range
Good$4.40–$34.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,857.26avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-12.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, toddler crafts is a $1.7M/yr Amazon United States market (2.4M searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 63/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
toddler crafts market data
- Units sold / yr
- 80K–100K
- avg 750–1,000/product
- Revenue / yr
- $1.2M–$1.5M
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #34
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 0.7%
- Avg brand age
- 39 months
- Avg seller age
- 151 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
43 falling
Sellers
163
Top-5 brand share
51%
Top 20: 87%
Top-5 click share
26%
Top 20: 62%
Open market
45%
- Crayola22%
- Melissa & Doug11%
- Skillmatics9%
- Carl & Kay Supply Co.5%
- Dan&Darci4%
- Soucolor4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Top toddler crafts search terms
- toddler crafts377K/yr
- toddler arts and crafts309K/yr
- crafts for kids ages 3-5199K/yr
- toddler crafts ages 2-4159K/yr
- toddler art supplies181K/yr
- arts and crafts for kids ages 2-4214K/yr
- toddler craft97K/yr
- toddler art122K/yr
- crafts for toddlers95K/yr
- kids crafts 3-570K/yr
Top toddler crafts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crayola Spill Proof Paint Set Washable Paint for Kids Teacher School Supplies & Essentials Includes Brush & Paper Arts & Crafts Toddler Gift Ages 3+
Crayola$12.184.6★1,773 rev
Skillmatics Scissor Skills Activity Book for Preschoolers Snip Snip
Skillmatics$15.984.7★4,213 rev
Arts & Crafts Supplies Kits & Materials Set for Kids Toddler - Carl & Kay
Carl & Kay Supply Co.$16.674.7★3,546 rev
Crayola Toddler Safety Scissors (3pk) Blunt Tip Training Scissors for Preschool Learning Activities Right & Left Handed Toddler Arts & Crafts Essentials
Crayola$4.404.4★13,393 rev
Dan&Darci Foam Sticker Art Craft for Kids - Toddler Arts & Crafts for Ages 3-5 - Boys 4-6 Birthday Gift - DIY Kid Activities Ages 3 4 5 6 Years - 4 Year Old Boy Gifts - Mess Free Craft Activity
Dan&Darci$11.604.6★474 rev
Newest
by launch date
Skillmatics Aqua Puffs 3D Art Kit Animals Mess-Free Paint by Number Kit
Skillmatics$19.971,606 rev
jackinthebox Poke Art Animals Crafts Kits for Kids Boys & Girls Ages 4-8
jackinthebox$17.911,171 rev
Dan&Darci Foam Sticker Art Craft for Kids - Toddler Arts & Crafts for Ages 3-5 - Boys 4-6 Birthday Gift - DIY Kid Activities Ages 3 4 5 6 Years - 4 Year Old Boy Gifts - Mess Free Craft Activity
Dan&Darci$11.60474 rev
Dot Markers for Toddlers Kids Bingo Daubers Washable Art Markers 8 Colors
Soucolor$11.064,521 rev
Skillmatics Scissor Skills Activity Book for Preschoolers Snip Snip
Skillmatics$15.984,213 rev
Trending
90-day click momentum
Melissa & Doug Primary Lacing Beads - Educational Toy with 30 Wooden Beads and 2 Laces for Toddlers Fine Motor Skills Lacing Toys for Toddlers and Kids Ages 3+
Melissa & Doug$12.964.8★
TBC The Best Crafts Paint Sticks for Kids Ages 2-8 12 Classic Colors Washable Non-toxic Tempera Paint Sticks for Crafts Art Supplies and Birthday Gifts
TBC The Best Crafts$8.424.8★
JOYIN 36 Sheets 9x6 Make a face Stickers for Kids Make Your Own Animal Stickers with Unicorn Dinosaur Sea and Safari Animals Crafts Birthday Party Favors Goodie Bags Classroom Activities
JOYIN$7.644.8★
Crayola Color Wonder Mess Free Coloring Activity Set (30+ Pcs) Travel Art Kit Gift for Kids & Toddlers Ages 3+
Crayola$17.504.8★
Crayola Spill Proof Paint Set Washable Paint for Kids Teacher School Supplies & Essentials Includes Brush & Paper Arts & Crafts Toddler Gift Ages 3+
Crayola$12.184.6★
What buyers say about toddler crafts
What buyers praise and complain about, mined from review topics.What buyers love
“Entertaining for toddlers”
“Excellent Quality”
“colors are perfect”
“Fantastic gift”
“easy to clean”
“Fairly priced”
“Perfect for Creative Fun”
“No mess”
“As Described”
“Cleans easily”
What buyers complain about
“all the colors came out very pale”
“GLUE DOES NOT WORK”
“the quality is so low”
“Should literally be half the price at the most”
“very small”
“hard to work with”
“Broke after first use”
“Did not work”
“Chemical smell”
“thick like typical crayons are”
Top return reasons
Common questions
- Is toddler crafts profitable to sell on Amazon United States?
- The niche generates $1.7M/yr across 73 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -12.2%. Flapen's verdict: Worth a look (63/100).
- How competitive is the toddler crafts niche?
- 43 brands and 163 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 51% of demand.
- What do buyers complain about in toddler crafts?
- Top complaints mined from reviews: Color, Adhesion/Stickiness, Quality-Overall. The return rate is 1.1%.
- When does demand for toddler crafts peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the toddler crafts niche?
- Listings span $4.40–$34.91; the average listing price is $15.33 (sweet spot $15–$100). The average incumbent carries 6,857 reviews — the moat a new listing must climb.