Toddler Crafts

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.

Searches, last 12 months

2.4M

Growth, 90 days vs prior 90

-12.2%

Conversion, latest week

4.8%

Market size, estimated

$1.7Ma year

Peak month

November2.1× the quietest month

Top search term

toddler crafts377K searches a year

Listings sell for $15.33 on average, from $4.40 to $34.91. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 750 to 1,000 of them. At $15.33 that is $11K to $15K a year per listing.

Average price

$15.33inside the $15 to $100 sweet spot

Price range

$4.40–$34.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

750–1,000

Revenue per listing a year

$11K–$15K

Returns

1.1%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #34 within Craft Kits. It carries 6,857 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

0.7%

Average rank

#34in Craft Kits

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

6,857per listing

Listings tracked

73

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

39 months