Toddler Crafts
Toddler Crafts shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 4% of 3,143 Toys & Games niches · +17 vs the category median of 46
Is Toddler Crafts profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Toddler Crafts is a $1.7M/yr Amazon United States market (2.4M searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 63/100.
Toddler Crafts: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -12.2% over the last 90 days and 4.8% of searches end in a purchase.
$1.7M
revenue / yr
Who owns the niche?
The top 5 brands hold 51% of demand, so 49% of the market is open.
49%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 73 products
Top Toddler Crafts products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Crayola Spill Proof Paint Set Washable Paint for Kids Teacher School Supplies & Essentials Includes Brush & Paper Arts & Crafts Toddler Gift Ages 3+
- Price
- $12.18
- Rating
- 4.6/5
- Reviews
- 1,773
- Age
- 5y ago
Skillmatics Scissor Skills Activity Book for Preschoolers Snip Snip
- Price
- $15.98
- Rating
- 4.7/5
- Reviews
- 4,213
- Age
- 3y ago
Arts & Crafts Supplies Kits & Materials Set for Kids Toddler - Carl & Kay
- Price
- $16.67
- Rating
- 4.7/5
- Reviews
- 3,546
- Age
- 6y ago
Crayola Toddler Safety Scissors (3pk) Blunt Tip Training Scissors for Preschool Learning Activities Right & Left Handed Toddler Arts & Crafts Essentials
- Price
- $4.40
- Rating
- 4.4/5
- Reviews
- 13,393
- Age
- 8y ago
Dan&Darci Foam Sticker Art Craft for Kids - Toddler Arts & Crafts for Ages 3-5 - Boys 4-6 Birthday Gift - DIY Kid Activities Ages 3 4 5 6 Years - 4 Year Old Boy Gifts - Mess Free Craft Activity
- Price
- $11.60
- Rating
- 4.6/5
- Reviews
- 474
- Age
- 1y ago
Trending
90-day click momentum
Melissa & Doug Primary Lacing Beads - Educational Toy with 30 Wooden Beads and 2 Laces for Toddlers Fine Motor Skills Lacing Toys for Toddlers and Kids Ages 3+
- Price
- $12.96
- Rating
- 4.8/5
- Reviews
- 20,937
- Age
- 22y ago
TBC The Best Crafts Paint Sticks for Kids Ages 2-8 12 Classic Colors Washable Non-toxic Tempera Paint Sticks for Crafts Art Supplies and Birthday Gifts
- Price
- $8.42
- Rating
- 4.8/5
- Reviews
- 6,748
- Age
- 6y ago
JOYIN 36 Sheets 9x6 Make a face Stickers for Kids Make Your Own Animal Stickers with Unicorn Dinosaur Sea and Safari Animals Crafts Birthday Party Favors Goodie Bags Classroom Activities
- Price
- $7.64
- Rating
- 4.8/5
- Reviews
- 7,816
- Age
- 7y ago
Crayola Color Wonder Mess Free Coloring Activity Set (30+ Pcs) Travel Art Kit Gift for Kids & Toddlers Ages 3+
- Price
- $17.50
- Rating
- 4.8/5
- Reviews
- 18,208
- Age
- 9y ago
Crayola Spill Proof Paint Set Washable Paint for Kids Teacher School Supplies & Essentials Includes Brush & Paper Arts & Crafts Toddler Gift Ages 3+
- Price
- $12.18
- Rating
- 4.6/5
- Reviews
- 1,773
- Age
- 5y ago
Newest
by launch date
Skillmatics Aqua Puffs 3D Art Kit Animals Mess-Free Paint by Number Kit
- Price
- $19.97
- Rating
- 4.6/5
- Reviews
- 1,606
- Age
- 1y ago
jackinthebox Poke Art Animals Crafts Kits for Kids Boys & Girls Ages 4-8
- Price
- $17.91
- Rating
- 4.5/5
- Reviews
- 1,171
- Age
- 1y ago
Dan&Darci Foam Sticker Art Craft for Kids - Toddler Arts & Crafts for Ages 3-5 - Boys 4-6 Birthday Gift - DIY Kid Activities Ages 3 4 5 6 Years - 4 Year Old Boy Gifts - Mess Free Craft Activity
- Price
- $11.60
- Rating
- 4.6/5
- Reviews
- 474
- Age
- 1y ago
Dot Markers for Toddlers Kids Bingo Daubers Washable Art Markers 8 Colors
- Price
- $11.06
- Rating
- 4.5/5
- Reviews
- 4,521
- Age
- 2y ago
Skillmatics Scissor Skills Activity Book for Preschoolers Snip Snip
- Price
- $15.98
- Rating
- 4.7/5
- Reviews
- 4,213
- Age
- 3y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
Brands
43 falling
Sellers
163
Top-5 brand share
51%
Top 20: 87%
Top-5 click share
26%
Top 20: 62%
Open market
45%
- Crayola22%
- Melissa & Doug11%
- Skillmatics9%
- Carl & Kay Supply Co.5%
- Dan&Darci4%
- Soucolor4%
Toddler Crafts demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Top Toddler Crafts search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- toddler crafts377K/yr
- toddler arts and crafts309K/yr
- crafts for kids ages 3-5199K/yr
- toddler crafts ages 2-4159K/yr
- toddler art supplies181K/yr
- arts and crafts for kids ages 2-4214K/yr
- toddler craft97K/yr
- toddler art122K/yr
- crafts for toddlers95K/yr
- kids crafts 3-570K/yr
What reviews say buyers love and hate about Toddler Crafts
What buyers mention most, as a share of all reviews.
What buyers love
74% of reviews“Entertaining for toddlers”
“Excellent Quality”
“colors are perfect”
“Fantastic gift”
“easy to clean”
What buyers complain about
58% of reviews“all the colors came out very pale”
“GLUE DOES NOT WORK”
“the quality is so low”
“Should literally be half the price at the most”
“very small”
Toddler Crafts return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
47%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Toddler Crafts questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
