Toddler Coloring
Toddler Coloring shows low returns (1.3%), but soft demand (-17.7% this quarter) keeps it on the watch list.
Flapen Score
Top 30% of 3,143 Toys & Games niches · +4 vs the category median of 46
Is Toddler Coloring profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Toddler Coloring is a $291K/yr Amazon United States market (351K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 50/100.
Toddler Coloring: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -17.7% over the last 90 days and 5.3% of searches end in a purchase.
$291K
revenue / yr
Who owns the niche?
The top 5 brands hold 68% of demand, so 32% of the market is open.
32%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 24 products
Top Toddler Coloring products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Crayola Color Wonder Mess Free Coloring Activity Set (30+ Pcs) Travel Art Kit Gift for Kids & Toddlers Ages 3+
- Price
- $17.50
- Rating
- 4.8/5
- Reviews
- 18,208
- Age
- 9y ago
TinyGeeks Jumbo Crayons (18 Colors) Non-Toxic Washable Crayons for Toddlers and Kids (Ages 1-8) Easy-to-Hold - Ideal for Travel Art and Learning
- Price
- $9.10
- Rating
- 4.7/5
- Reviews
- 1,420
- Age
- 2y ago
Water Doodle Mat - Kids Painting Writing Color Doodle Drawing Mat Toy Bring Magic Pens Educational Toys for Age 3 4 5 6 7 Year Old Girls Boys Age Toddler Gift
- Price
- $24.96
- Rating
- 4.5/5
- Reviews
- 43,068
- Age
- 8y ago
Crayola Bluey Color Wonder Coloring Set 18 Mess Free Toddler Coloring Pages & 5 Markers Bluey Activity Set for Kids Gift for Toddlers Ages 3+
- Price
- $6.49
- Rating
- 4.8/5
- Reviews
- 53,121
- Age
- 4y ago
Horizon Group USA Bluey Aqua Art - Reusable Water Reveal Activity Pages With Water Pen for No-Mess Drawing and Coloring
- Price
- $4.95
- Rating
- 4.7/5
- Reviews
- 13,180
- Age
- 4y ago
Trending
90-day click momentum
JUPITEARTH 12 Colors Twist Crayons for Toddlers 1-3 Non-Toxic Washable
- Price
- $12.26
- Rating
- 4.4/5
- Reviews
- 684
- Age
- 1y ago
Lebze 12 Colors Toddler Crayons Non Toxic Silky Jumbo Washable Baby Coloring Tool Large Size for Kids and Children Safe Art School Supplies for Boys & Girls Flower Monaco
- Price
- $18.84
- Rating
- 4.6/5
- Reviews
- 3,551
- Age
- 8y ago
JUPITEARTH 12 Color Twist Crayons for Toddlers 1-3 and Kids 4-8 Non-Toxic Washable Crayons 2-4 Ultra-Silky Easy-Grip Art Supplies Ideal Coloring Gift for Boys and Girls
- Price
- $12.84
- Rating
- 4.5/5
- Reviews
- 1,645
- Age
- 2y ago
TinyGeeks Jumbo Crayons (18 Colors) Non-Toxic Washable Crayons for Toddlers and Kids (Ages 1-8) Easy-to-Hold - Ideal for Travel Art and Learning
- Price
- $9.10
- Rating
- 4.7/5
- Reviews
- 1,420
- Age
- 2y ago
Timetome Reusable Water Painting Books for Kids 3-Pack Magic Water Reveal Coloring Books with Water Pens (Fairy Tale Animal & Dinosaur) No-Mess Coloring & Reusable Fun Travel Activity for Ages 36
- Price
- $31.35
- Rating
- 4.7/5
- Reviews
- 467
- Age
- 1y ago
Newest
by launch dateTimetome Reusable Water Painting Books for Kids 3-Pack Magic Water Reveal Coloring Books with Water Pens (Fairy Tale Animal & Dinosaur) No-Mess Coloring & Reusable Fun Travel Activity for Ages 36
- Price
- $31.35
- Rating
- 4.7/5
- Reviews
- 467
- Age
- 1y ago
Jumbo Crayons For Toddlers 1-3 - 16pc Toddler Crayons For Kids Ages 4-8 1-3 2-4 - With Printed & PDF Crayon Color Sheets - Non Toxic Washable Large & Easy To Grip - Toddler Coloring Art Supplies
- Price
- $14.44
- Rating
- 4.6/5
- Reviews
- 1,294
- Age
- 1y ago
JUPITEARTH 12 Colors Twist Crayons for Toddlers 1-3 Non-Toxic Washable
- Price
- $12.26
- Rating
- 4.4/5
- Reviews
- 684
- Age
- 1y ago
32 x 24 Inch Water Doodle Mat for Kids Mess Free Painting Writing Drawing
- Price
- $10.24
- Rating
- 4.3/5
- Reviews
- 452
- Age
- 1y ago
CMTOOP 5 Pack Reusable Water Coloring Book for Toddlers Water Doodle Book Toys Paint with Water Books Mess-Free Coloring Book Portable Educational Doodle Drawing Toy Educational Learning Kits Gifts
- Price
- $9.75
- Rating
- 4.2/5
- Reviews
- 1,386
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
Brands
18 flat
Sellers
111
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
55%
Top 20: 93%
Open market
28%
- Crayola41%
- TinyGeeks10%
- Toyk7%
- TOYVENTIVE6%
- Horizon Group USA5%
- JUPITEARTH4%
Toddler Coloring demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 17.5×
Top Toddler Coloring search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- toddler coloring137K/yr
- coloring for toddlers 1-350K/yr
- toddler coloring set49K/yr
- coloring for toddlers34K/yr
- coloring for 1 year old12K/yr
- baby coloring11K/yr
- 2 year old coloring8K/yr
- coloring toddler9K/yr
- 1 year old coloring7K/yr
- coloring for 2 year old11K/yr
What reviews say buyers love and hate about Toddler Coloring
What buyers mention most, as a share of all reviews.
What buyers love
70% of reviews“Amazing color”
“Fun times”
“Easy for little hands”
“Such a good variety for the price”
“Perfect size for travel”
What buyers complain about
57% of reviews“Dull colors”
“Bad quality”
“breaks easily”
“Large”
“Kind of cheap for price”
Toddler Coloring return rate & reasons
Why buyers send it back, as a share of all return requests.
1.3%
Return rate
47%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Toddler Coloring questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
