Toddler Christmas
MaybeAn estimated 1.3% of orders come back. But demand is soft, at -25.1% this quarter, so Toddler Christmas is a Maybe.
- Flapen Score
- 55 / 100Top 15% of 3,143 Toys & Games niches · +9 vs the category median of 4655
- Market size
- $237K/yr343K searches / yr
- 90-day growth
- -25.1%search demand this quarter
- Competition
- 30%top-5 click share · 45 brands · 162 sellers
Flapen Score
Toddler Christmas against its category
The dotted line is the Toys & Games average. Past it, Toddler Christmas is stronger. Inside it, weaker.
Market
The Toddler Christmas market on Amazon at a glance
Shoppers on Amazon United States searched for Toddler Christmas 343K times last year and spent an estimated $237K. The top 5 brands take 59% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 3.8% of those searches ended in a purchase.
Shoppers searched for this 343K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $237K a year.
- Searches, last 12 months
- 343K
- Growth, 90 days vs prior 90
- -25.1%
- Conversion, latest week
- 3.8%
- Market size, estimated
- $237Ka year
- Peak month
- November9.8× the quietest month
- Top search term
- toddler art122K searches a year
02 · Price
A sale here is worth $18.21.
Listings sell for $18.21 on average, from $4.40 to $104.68. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $18.21 that is $2K to $5K a year per listing.
- Average price
- $18.21inside the $15 to $100 sweet spot
- Price range
- $4.40–$104.68
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #36 within Drawing & Painting Supplies. It carries 6,970 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 1.3%
- Average rank
- #36in Drawing & Painting Supplies
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 6,970per listing
- Listings tracked
- 70
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Toddler Christmas products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Crayola Spill Proof Paint Set Washable Paint for Kids Teacher School Supplies & Essentials Includes Brush & Paper Arts & Crafts Toddler Gift Ages 3+
- Price
- $12.18
- Rating
- 4.6/5
- Reviews
- 1,773
- Age
- 5y ago

Crayola Color Wonder Mess Free Coloring Activity Set (30+ Pcs) Travel Art Kit Gift for Kids & Toddlers Ages 3+
- Price
- $17.50
- Rating
- 4.8/5
- Reviews
- 18,208
- Age
- 9y ago

Dot Markers for Toddlers Kids Bingo Daubers Washable Art Markers 8 Colors
- Price
- $11.06
- Rating
- 4.5/5
- Reviews
- 4,521
- Age
- 2y ago

Water Doodle Mat - Kids Painting Writing Color Doodle Drawing Mat Toy Bring Magic Pens Educational Toys for Age 3 4 5 6 7 Year Old Girls Boys Age Toddler Gift
- Price
- $24.96
- Rating
- 4.5/5
- Reviews
- 43,068
- Age
- 8y ago

Kopokita Kids Art Smock Kids Painting Apron Waterproof Children Artist Smock with Long Sleeve with 3 Pockets for Toddlers Age 2-6 (Pink)
- Price
- $5.63
- Rating
- 4.6/5
- Reviews
- 735
- Age
- 2y ago
Trending
estimated 90-day click momentum
55 Kids Trampoline Ages 6+ Indoor & Outdoor Use with Safety Net Yellow
- Price
- $104.68
- Rating
- 4.4/5
- Reviews
- 333
- Age
- 1y ago

TBC The Best Crafts Paint Sticks for Kids Ages 2-8 12 Classic Colors Washable Non-toxic Tempera Paint Sticks for Crafts Art Supplies and Birthday Gifts
- Price
- $8.42
- Rating
- 4.8/5
- Reviews
- 6,748
- Age
- 6y ago

Melissa & Doug My First Wooden Stamp Set - Farm Animals
- Price
- $21.05
- Rating
- 4.7/5
- Reviews
- 1,549
- Age
- 9y ago

Melissa & Doug Primary Lacing Beads - Educational Toy with 30 Wooden Beads and 2 Laces for Toddlers Fine Motor Skills Lacing Toys for Toddlers and Kids Ages 3+
- Price
- $12.96
- Rating
- 4.8/5
- Reviews
- 20,937
- Age
- 22y ago

Kopokita Kids Art Smock Kids Painting Apron Waterproof Children Artist Smock with Long Sleeve with 3 Pockets for Toddlers Age 2-6 (Pink)
- Price
- $5.63
- Rating
- 4.6/5
- Reviews
- 735
- Age
- 2y ago
Newest
by launch date
55 Kids Trampoline Ages 6+ Indoor & Outdoor Use with Safety Net Yellow
- Price
- $104.68
- Rating
- 4.4/5
- Reviews
- 333
- Age
- 1y ago

Jar Melo Paint with Water Books for Toddlers Mess Free Watercolor Painting Activity for Kids Ages 1-3 2-4 4-6 Art Craft Coloring Gift with Brush Airplane Travel Activities for Toddlers Animals
- Price
- $9.54
- Rating
- 4.6/5
- Reviews
- 972
- Age
- 1y ago

jackinthebox Poke Art Animals Crafts Kits for Kids Boys & Girls Ages 4-8
- Price
- $17.91
- Rating
- 4.5/5
- Reviews
- 1,171
- Age
- 1y ago

Skillmatics Search and Find Disney Princess Reusable Educational Game
- Price
- $33.26
- Rating
- 4.7/5
- Reviews
- 17,683
- Age
- 2y ago

Kopokita Kids Art Smock Kids Painting Apron Waterproof Children Artist Smock with Long Sleeve with 3 Pockets for Toddlers Age 2-6 (Pink)
- Price
- $5.63
- Rating
- 4.6/5
- Reviews
- 735
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.
Brands
45 falling
Sellers
162
Est. top-5 brand share
59%
Top 20: 88%
Est. top-5 click share
30%
Top 20: 67%
Open market
36%
- Crayola31%
- Melissa & Doug11%
- Toyk6%
- Soucolor6%
- Skillmatics5%
- Kopokita5%
Demand
Toddler Christmas search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 9.8×
Search terms
Top Toddler Christmas search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- toddler art122K/yr
- 3 year old activities36K/yr
- 2 year old arts and crafts26K/yr
- art for toddlers 1-318K/yr
- toddler activities 3 year old28K/yr
- art for toddlers23K/yr
- activities for 3 year olds25K/yr
- independent play toys for 3 year old11K/yr
- art for 2 year old10K/yr
- toddler activity set6K/yr
Reviews and returns
What reviews say buyers love and hate about Toddler Christmas
We read the reviews and the return reasons for every product selling here.
“Very Dull Color”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toddler Christmas questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








