Toddler Chalk
FailDemand is soft, at -47.7% this quarter, so Toddler Chalk is a Fail.
- Flapen Score
- 46 / 100Ranks 1,432 of 3,143 Toys & Games niches · on the category median46
- Market size
- $77K/yr73K searches / yr
- 90-day growth
- -47.7%search demand this quarter
- Competition
- 61%top-5 click share · 16 brands · 75 sellers
Flapen Score
Toddler Chalk against its category
The dotted line is the Toys & Games average. Past it, Toddler Chalk is stronger. Inside it, weaker.
Market
The Toddler Chalk market on Amazon at a glance
Shoppers on Amazon United States searched for Toddler Chalk 73K times last year and spent an estimated $77K. The top 5 brands take 62% of clicks. Demand peaks in Mar–Apr. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 9.8% of those searches ended in a purchase.
Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -47.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.
- Searches, last 12 months
- 73K
- Growth, 90 days vs prior 90
- -47.7%
- Conversion, latest week
- 9.8%
- Market size, estimated
- $77Ka year
- Peak month
- March3.7× the quietest month
- Top search term
- toddler chalk47K searches a year
02 · Price
A sale here is worth $10.71.
Listings sell for $10.71 on average, from $5.39 to $17.88. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $10.71 that is $3K to $5K a year per listing.
- Average price
- $10.71under the $15 to $100 sweet spot
- Price range
- $5.39–$17.88
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$5K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #31 within Drawing & Painting Supplies. It carries 2,318 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #31in Drawing & Painting Supplies
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 2,318per listing
- Listings tracked
- 21
04 · Newcomers
5 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Toddler Chalk products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kid Made Modern Non Toxic Sidewalk Chalk Bucket (24 Count) - Washable Colored Chalk Bulk Set for Kids and Toddlers Outdoor Games
- Price
- $12.64
- Rating
- 4.7/5
- Reviews
- 1,805
- Age
- 2y ago

NewFamily Dustless Chalk for Kids with Holder 12 Colors Non-Toxic Chalkboard Chalk Mess-Free Drawing Chalk for Toddlers Blackboard Easel Board Classroom & Home Art Supplies
- Price
- $13.10
- Rating
- 3.9/5
- Reviews
- 2,051
- Age
- 3y ago

Urban Infant Non-Toxic Sidewalk Chalk for Toddlers and Kids - Washable Outdoor Jumbo Chalk - Rainbow
- Price
- $11.20
- Rating
- 4.5/5
- Reviews
- 1,934
- Age
- 3y ago

Dustless Chalk for Kids Indoor Chalkboard 12 Colors Washable Sidewalk Chalk Set with Protective Box Mess-Free for Drawing on Chalkboards Papers Sidewalks Perfect for Toddlers Boys Girls Kids
- Price
- $11.15
- Rating
- 4.1/5
- Reviews
- 282
- Age
- 11mo ago

Melissa & Doug My First Sidewalk Chalk Set with Holders - 4 Chalk Sticks and 4 Holders
- Price
- $8.85
- Rating
- 4.4/5
- Reviews
- 1,494
- Age
- 12y ago
Trending
estimated 90-day click momentum
16 PCS Sidewalk Chalk for Kids - 16 Colors Non-Toxic Washable Jumbo Outdoor Chalks - Set of Outdoor Paint for Kids and Toddlers - Chalkboard Toys - Perfect for Party & Creative Play
- Price
- $7.88
- Rating
- 4.7/5
- Reviews
- 4,229
- Age
- 6mo ago

Crocodile Creek Sidewalk Chalk - Outside Art Set for Kids Ages 3 and Up - Encourages Creativity Fun and Outdoor Play - Ideal Playground Toys - Includes 3 Rainbow-Shaped Pieces of Chalk
- Price
- $17.88
- Rating
- 4.6/5
- Reviews
- 38
- Age
- 7mo ago

20 PCS Sidewalk Chalk for Kids - 13 Colors Bucket - Non-Toxic Washable Jumbo Chalks - Bulk Colored Set for Kids & Toddlers Outdoor Play Chalkboard Art - Easy Carry & Mess-Free Storage
- Price
- $9.39
- Rating
- 4.4/5
- Reviews
- 94
- Age
- 6mo ago

magostar Dustless Chalk for Kids 12 Pcs Non-Toxic Washable Sidewalk Chalk Pens Vibrant Colored Chalk for Chalkboard & Blackboard Drawing Wet Erase Easy Clean Art Set
- Price
- $10.31
- Rating
- 4.2/5
- Reviews
- 154
- Age
- 8mo ago

Skillmatics Sidewalk Chalk Activity Kit Washable Creative Outdoor Fun
- Price
- $14.43
- Rating
- 4.4/5
- Reviews
- 158
- Age
- 2y ago
Newest
by launch date
16 PCS Sidewalk Chalk for Kids - 16 Colors Non-Toxic Washable Jumbo Outdoor Chalks - Set of Outdoor Paint for Kids and Toddlers - Chalkboard Toys - Perfect for Party & Creative Play
- Price
- $7.88
- Rating
- 4.7/5
- Reviews
- 4,229
- Age
- 6mo ago

20 PCS Sidewalk Chalk for Kids - 13 Colors Bucket - Non-Toxic Washable Jumbo Chalks - Bulk Colored Set for Kids & Toddlers Outdoor Play Chalkboard Art - Easy Carry & Mess-Free Storage
- Price
- $9.39
- Rating
- 4.4/5
- Reviews
- 94
- Age
- 6mo ago

Dustless Chalk for Kids - 6 PCS Colored Dust-free Twistable Toddler Chalk with Plastic Holder Non-toxic Washable Sidewalk Chalk for Chalkboard Drawing & Writing - Back to School Gift Box Packed
- Price
- $6.91
- Rating
- 4.2/5
- Reviews
- 41
- Age
- 6mo ago

Crocodile Creek Sidewalk Chalk - Outside Art Set for Kids Ages 3 and Up - Encourages Creativity Fun and Outdoor Play - Ideal Playground Toys - Includes 3 Rainbow-Shaped Pieces of Chalk
- Price
- $17.88
- Rating
- 4.6/5
- Reviews
- 38
- Age
- 7mo ago

magostar Dustless Chalk for Kids 6 Pcs Non-Toxic Washable Chalk Pens Colored Chalks for Chalkboard & Blackboard Drawing Wet Erase Easy Clean Sidewalk Chalk Set
- Price
- $6.60
- Rating
- 4.2/5
- Reviews
- 154
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
75
Est. top-5 brand share
62%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 99%
Open market
30%
- Kid Made Modern21%
- NewFamily16%
- Urban Infant9%
- Crayola8%
- JustRed8%
- magostar7%
Demand
Toddler Chalk search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr · busiest ÷ quietest = 3.7×
Search terms
Top Toddler Chalk search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- toddler chalk47K/yr
- non toxic chalk for toddlers 1-315K/yr
- rainbow chalk6K/yr
- chalk kit4K/yr
Reviews and returns
What reviews say buyers love and hate about Toddler Chalk
We read the reviews and the return reasons for every product selling here.
“broke on first use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toddler Chalk questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








