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Toddler Chalk

Fail

Demand is soft, at -47.7% this quarter, so Toddler Chalk is a Fail.

Flapen Score
46
46 / 100
Ranks 1,432 of 3,143 Toys & Games niches · on the category median
Market size
$77K/yr73K searches / yr
90-day growth
-47.7%search demand this quarter
Competition
61%top-5 click share · 16 brands · 75 sellers

Flapen Score

Toddler Chalk against its category

The dotted line is the Toys & Games average. Past it, Toddler Chalk is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toddler Chalk market on Amazon at a glance

Shoppers on Amazon United States searched for Toddler Chalk 73K times last year and spent an estimated $77K. The top 5 brands take 62% of clicks. Demand peaks in Mar–Apr. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -47.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-47.7%
Conversion, latest week
9.8%
Market size, estimated
$77Ka year
Peak month
March3.7× the quietest month
Top search term
toddler chalk47K searches a year

02 · Price

A sale here is worth $10.71.

Listings sell for $10.71 on average, from $5.39 to $17.88. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $10.71 that is $3K to $5K a year per listing.

Average price
$10.71under the $15 to $100 sweet spot
Price range
$5.39–$17.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$3K–$5K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #31 within Drawing & Painting Supplies. It carries 2,318 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#31in Drawing & Painting Supplies
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
2,318per listing
Listings tracked
21

04 · Newcomers

5 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
5Amazon's first-year sales bar
Average brand age
46 months

Products

Top Toddler Chalk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

75

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

61%

Top 20: 99%

Open market

30%

  • Brand 121%
  • Brand 216%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 67%

Demand

Toddler Chalk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 3.7×

Search terms

Top Toddler Chalk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toddler chalk47K/yr
  • non toxic chalk for toddlers 1-315K/yr
  • rainbow chalk6K/yr
  • chalk kit4K/yr

Reviews and returns

What reviews say buyers love and hate about Toddler Chalk

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Color”
14%of negative reviews mention “Durability”
0.6%of orders come back
“broke on first use”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Toddler Chalk questions

Answered from the same tracked data.