Toddler Art Supplies
MaybeAn estimated 0.9% of orders come back. But demand is soft, at -14.3% this quarter, so Toddler Art Supplies is a Maybe.
- Flapen Score
- 57 / 100Top 11% of 3,143 Toys & Games niches · +11 vs the category median of 4657
- Market size
- $365K/yr645K searches / yr
- 90-day growth
- -14.3%search demand this quarter
- Competition
- 25%top-5 click share · 52 brands · 232 sellers
Flapen Score
Toddler Art Supplies against its category
The dotted line is the Toys & Games average. Past it, Toddler Art Supplies is stronger. Inside it, weaker.
Market
The Toddler Art Supplies market on Amazon at a glance
Shoppers on Amazon United States searched for Toddler Art Supplies 645K times last year and spent an estimated $365K. The top 5 brands take 55% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 4.1% of those searches ended in a purchase.
Shoppers searched for this 645K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $365K a year.
- Searches, last 12 months
- 645K
- Growth, 90 days vs prior 90
- -14.3%
- Conversion, latest week
- 4.1%
- Market size, estimated
- $365Ka year
- Peak month
- December4.9× the quietest month
- Top search term
- toddler art supplies181K searches a year
02 · Price
A sale here is worth $13.66.
Listings sell for $13.66 on average, from $4.40 to $33.26. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $13.66 that is $3K to $7K a year per listing.
- Average price
- $13.66under the $15 to $100 sweet spot
- Price range
- $4.40–$33.26
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$7K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #31 within Drawing & Painting Supplies. It carries 7,171 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 1.2%
- Average rank
- #31in Drawing & Painting Supplies
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 7,171per listing
- Listings tracked
- 81
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Toddler Art Supplies products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Crayola Spill Proof Paint Set Washable Paint for Kids Teacher School Supplies & Essentials Includes Brush & Paper Arts & Crafts Toddler Gift Ages 3+
- Price
- $12.18
- Rating
- 4.6/5
- Reviews
- 1,773
- Age
- 5y ago

Dot Markers for Toddlers Kids Bingo Daubers Washable Art Markers 8 Colors
- Price
- $11.06
- Rating
- 4.5/5
- Reviews
- 4,521
- Age
- 2y ago

Crayola Toddler Safety Scissors (3pk) Blunt Tip Training Scissors for Preschool Learning Activities Right & Left Handed Toddler Arts & Crafts Essentials
- Price
- $4.40
- Rating
- 4.4/5
- Reviews
- 13,393
- Age
- 8y ago

Arts & Crafts Supplies Kits & Materials Set for Kids Toddler - Carl & Kay
- Price
- $16.67
- Rating
- 4.7/5
- Reviews
- 3,546
- Age
- 6y ago

TBC The Best Crafts Paint Sticks for Kids Ages 2-8 12 Classic Colors Washable Non-toxic Tempera Paint Sticks for Crafts Art Supplies and Birthday Gifts
- Price
- $8.42
- Rating
- 4.8/5
- Reviews
- 6,748
- Age
- 6y ago
Trending
estimated 90-day click momentum
Melissa & Doug Drawing Pad (9 x 12 inches) with 50 Sheets of White Bond Paper
- Price
- $5.79
- Rating
- 4.8/5
- Reviews
- 4,932
- Age
- 19y ago

Jar Melo Paint with Water Books for Toddlers Mess Free Watercolor Painting Activity for Kids Ages 1-3 2-4 4-6 Art Craft Coloring Gift with Brush Airplane Travel Activities for Toddlers Animals
- Price
- $9.54
- Rating
- 4.6/5
- Reviews
- 972
- Age
- 1y ago

TBC The Best Crafts Paint Sticks for Kids Ages 2-8 12 Classic Colors Washable Non-toxic Tempera Paint Sticks for Crafts Art Supplies and Birthday Gifts
- Price
- $8.42
- Rating
- 4.8/5
- Reviews
- 6,748
- Age
- 6y ago

Kopokita Kids Art Smock Kids Painting Apron Waterproof Children Artist Smock with Long Sleeve with 3 Pockets for Toddlers Age 2-6 (Pink)
- Price
- $5.63
- Rating
- 4.6/5
- Reviews
- 735
- Age
- 2y ago

Melissa & Doug Primary Lacing Beads - Educational Toy with 30 Wooden Beads and 2 Laces for Toddlers Fine Motor Skills Lacing Toys for Toddlers and Kids Ages 3+
- Price
- $12.96
- Rating
- 4.8/5
- Reviews
- 20,937
- Age
- 22y ago
Newest
by launch date
Jar Melo Paint with Water Books for Toddlers Mess Free Watercolor Painting Activity for Kids Ages 1-3 2-4 4-6 Art Craft Coloring Gift with Brush Airplane Travel Activities for Toddlers Animals
- Price
- $9.54
- Rating
- 4.6/5
- Reviews
- 972
- Age
- 1y ago

Kopokita Kids Art Smock Kids Painting Apron Waterproof Children Artist Smock with Long Sleeve with 3 Pockets for Toddlers Age 2-6 (Pink)
- Price
- $5.63
- Rating
- 4.6/5
- Reviews
- 735
- Age
- 2y ago

Dot Markers for Toddlers Kids Bingo Daubers Washable Art Markers 8 Colors
- Price
- $11.06
- Rating
- 4.5/5
- Reviews
- 4,521
- Age
- 2y ago

Crayola Spill Proof Paint Set (8ct) Washable Toddler Paint Kit With Brushes Pots Activity Pages Arts & Crafts Kit Gift for Toddlers Ages 3+
- Price
- $21.49
- Rating
- 4.5/5
- Reviews
- 2,423
- Age
- 3y ago

Horizon Group USA Bluey Aqua Art - Reusable Water Reveal Activity Pages With Water Pen for No-Mess Drawing and Coloring
- Price
- $4.95
- Rating
- 4.7/5
- Reviews
- 13,180
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 25% of clicks, no more. An open shelf where new products get seen.
Brands
52 rising
Sellers
232
Est. top-5 brand share
55%
Top 20: 84%
Est. top-5 click share
25%
Top 20: 61%
Open market
41%
- Crayola28%
- Melissa & Doug11%
- Jar Melo6%
- Soucolor6%
- Carl & Kay Supply Co.4%
- TBC The Best Crafts4%
Demand
Toddler Art Supplies search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.9×
Search terms
Top Toddler Art Supplies search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- toddler art supplies181K/yr
- crafts for 2 year olds69K/yr
- arts and crafts for toddlers 1-347K/yr
- preschool art supplies38K/yr
- toddler crafts ages 1-352K/yr
- art supplies for toddlers45K/yr
- 2 year old crafts34K/yr
- toddler arts and crafts 2 years34K/yr
- 2 year old arts and crafts26K/yr
- crafts for toddlers 1-318K/yr
Reviews and returns
What reviews say buyers love and hate about Toddler Art Supplies
We read the reviews and the return reasons for every product selling here.
“Colors are dull”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toddler Art Supplies questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








