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Toddler Art Set

Maybe

An estimated 1.2% of orders come back. But demand is soft, at -7.7% this quarter, so Toddler Art Set is a Maybe.

Flapen Score
59
59 / 100
Top 8% of 3,143 Toys & Games niches · +13 vs the category median of 46
Market size
$400K/yr495K searches / yr
90-day growth
-7.7%search demand this quarter
Competition
25%top-5 click share · 42 brands · 195 sellers

Flapen Score

Toddler Art Set against its category

The dotted line is the Toys & Games average. Past it, Toddler Art Set is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toddler Art Set market on Amazon at a glance

Shoppers on Amazon United States searched for Toddler Art Set 495K times last year and spent an estimated $400K. The top 5 brands take 53% of clicks. Demand peaks in Nov–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 495K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $400K a year.

Searches, last 12 months
495K
Growth, 90 days vs prior 90
-7.7%
Conversion, latest week
5.1%
Market size, estimated
$400Ka year
Peak month
December10.7× the quietest month
Top search term
toddler crafts ages 2-4159K searches a year

02 · Price

A sale here is worth $15.71.

Listings sell for $15.71 on average, from $4.40 to $33.32. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $15.71 that is $2K to $4K a year per listing.

Average price
$15.71inside the $15 to $100 sweet spot
Price range
$4.40–$33.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #42 within Craft Kits. It carries 5,181 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#42in Craft Kits
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
5,181per listing
Listings tracked
76

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
39 months

Products

Top Toddler Art Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

42 falling

Sellers

195

Top-5 brand share

53%

Top 20: 88%

Top-5 click share

25%

Top 20: 60%

Open market

44%

  • Brand 114%
  • Brand 213%
  • Brand 312%
  • Brand 47%
  • Brand 56%
  • Brand 64%

Demand

Toddler Art Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 10.7×

Search terms

Top Toddler Art Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toddler crafts ages 2-4159K/yr
  • crafts for 3 year old girls61K/yr
  • 3 year old crafts38K/yr
  • crafts for 3 year olds31K/yr
  • toddler art set36K/yr
  • arts and crafts for 3 year old girl14K/yr
  • art for toddlers23K/yr
  • preschool art12K/yr
  • preschool crafts for kids ages 3-59K/yr
  • craft for 3 year old girl14K/yr

Reviews and returns

What reviews say buyers love and hate about Toddler Art Set

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Fun/Entertainment Experience”
10%of negative reviews mention “Adhesion/Stickiness”
1.2%of orders come back
“GLUE DOES NOT WORK”
A buyer, on “Adhesion/Stickiness”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Toddler Art Set questions

Answered from the same tracked data.