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Toddler Advent Calendar 2022

Fail

Buyers convert on only 0.1% of searches, so Toddler Advent Calendar 2022 is a Fail.

Filters Trending
Flapen Score
49
49 / 100
Top 33% of 3,143 Toys & Games niches · +3 vs the category median of 46
Market size
$11K/yr439K searches / yr
90-day growth
+280.7%search demand this quarter
Competition
54%top-5 click share · 13 brands · 210 sellers

Flapen Score

Toddler Advent Calendar 2022 against its category

The dotted line is the Toys & Games average. Past it, Toddler Advent Calendar 2022 is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toddler Advent Calendar 2022 market on Amazon at a glance

Shoppers on Amazon United States searched for Toddler Advent Calendar 2022 439K times last year and spent an estimated $11K. The top 5 brands take 85% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 439K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +280.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months
439K
Growth, 90 days vs prior 90
+280.7%
Conversion, latest week
0.1%
Market size, estimated
$11Ka year
Peak month
November75.7× the quietest month
Top search term
polly pocket advent calendar56K searches a year

02 · Price

A sale here is worth $28.85.

Listings sell for $28.85 on average, from $12.28 to $53.45. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $28.85 that is $7K to $14K a year per listing.

Average price
$28.85inside the $15 to $100 sweet spot
Price range
$12.28–$53.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$7K–$14K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #18,056 within Dolls. It carries 708 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
92%
Out of stock, average day
5.0%
Average rank
#18,056in Dolls
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
708per listing
Listings tracked
24

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
25 months

Products

Top Toddler Advent Calendar 2022 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

210

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

12%

  • Brand 159%
  • Brand 213%
  • Brand 36%
  • Brand 45%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (7 brands, 12%)

Demand

Toddler Advent Calendar 2022 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 75.7×

Search terms

Top Toddler Advent Calendar 2022 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • polly pocket advent calendar56K/yr
  • polly pocket advent calendar 202594K/yr
  • barbie advent calendar 2025120K/yr
  • barbie advent calendar71K/yr
  • advent calendar barbie13K/yr
  • doll advent calendar12K/yr
  • baby doll advent calendar8K/yr
  • polly pocket advent9K/yr
  • advent calendar polly pocket6K/yr
  • barbie advent8K/yr

Reviews and returns

What reviews say buyers love and hate about Toddler Advent Calendar 2022

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Fun/Entertainment Experience”
14%of negative reviews mention “Assembly/Installation”
2.5%of orders come back
“it was a pain to put each days kit together”
A buyer, on “Assembly/Installation”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Toddler Advent Calendar 2022 questions

Answered from the same tracked data.