Toddler Advent Calendar 2022
FailBuyers convert on only 0.1% of searches, so Toddler Advent Calendar 2022 is a Fail.
- Flapen Score
- 49 / 100Top 33% of 3,143 Toys & Games niches · +3 vs the category median of 4649
- Market size
- $11K/yr439K searches / yr
- 90-day growth
- +280.7%search demand this quarter
- Competition
- 54%top-5 click share · 13 brands · 210 sellers
Flapen Score
Toddler Advent Calendar 2022 against its category
The dotted line is the Toys & Games average. Past it, Toddler Advent Calendar 2022 is stronger. Inside it, weaker.
Market
The Toddler Advent Calendar 2022 market on Amazon at a glance
Shoppers on Amazon United States searched for Toddler Advent Calendar 2022 439K times last year and spent an estimated $11K. The top 5 brands take 85% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 439K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +280.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.
- Searches, last 12 months
- 439K
- Growth, 90 days vs prior 90
- +280.7%
- Conversion, latest week
- 0.1%
- Market size, estimated
- $11Ka year
- Peak month
- November75.7× the quietest month
- Top search term
- polly pocket advent calendar56K searches a year
02 · Price
A sale here is worth $28.85.
Listings sell for $28.85 on average, from $12.28 to $53.45. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $28.85 that is $7K to $14K a year per listing.
- Average price
- $28.85inside the $15 to $100 sweet spot
- Price range
- $12.28–$53.45
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $7K–$14K
- Returns
- 2.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
29% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #18,056 within Dolls. It carries 708 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 92%
- Out of stock, average day
- 5.0%
- Average rank
- #18,056in Dolls
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 708per listing
- Listings tracked
- 24
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Toddler Advent Calendar 2022 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Barbie Advent Calendar with Doll with Fantasy Accessories
- Price
- $31.03
- Rating
- 4.7/5
- Reviews
- 924
- Age
- 1y ago

Barbie Mini Land Collectible Advent Calendar with 1.5-Inch Dolls & 24 Days of Surprises Winter Village Play Areas for Storytelling Fun
- Price
- $22.24
- Rating
- 4.7/5
- Reviews
- 924
- Age
- 1y ago

Barbie Doll Holiday Advent Calendar with 24 Clothing and Accessory Surprises Including Jacket Skirt Shoes Purses and a Pet Puppy Blonde Doll
- Price
- $27.74
- Rating
- 4.7/5
- Reviews
- 924
- Age
- 1y ago

Barbie Color Reveal Advent Calendar 1 Color Reveal Doll & 3 Pets Clothes Accessories & 2 Hair Extensions 25 Surprises for Kids
- Price
- $52.42
- Rating
- 4.7/5
- Reviews
- 982
- Age
- 4y ago

Barbie Cutie Reveal Advent Calendar & Doll Blue & Pink Hair 25 Surprises Include Clothes Accessories & Color-Change Pets Holiday Toy for Kids
- Price
- $53.45
- Rating
- 4.7/5
- Reviews
- 2,442
- Age
- 3y ago
Trending
estimated 90-day click momentum
HARRY POTTER - Budget Advent Calendar 2025-24 Magical Wizarding World Gifts & Accessories - Stationery Jewelry & Surprises - For the Christmas Countdown - Official License - Cinereplicas
- Price
- $18.74
- Rating
- 4.0/5
- Reviews
- 331
- Age
- 1y ago

Playmobil Advent Calendar - Christmas Under the Rainbow
- Price
- $20.49
- Rating
- 4.4/5
- Reviews
- 759
- Age
- 3y ago

My Little Pony: A New Generation Movie Snow Party Countdown Advent Calendar Toy for Kids - 25 Surprise Pieces Including 16 Pony Figures (Amazon Exclusive)
- Price
- $27.69
- Rating
- 4.6/5
- Reviews
- 1,563
- Age
- 5y ago

Polly Pocket Advent Calendar with 2 Dolls Doll House Frame Furniture & Accessories 25 Surprises Holiday Theme
- Price
- $39.42
- Rating
- 4.8/5
- Reviews
- 766
- Age
- 3y ago

Eleanores Diary 2026 24 Days Advent Calendar Gifts 12 Baby Dolls Set
- Price
- $41.97
- Rating
- 4.5/5
- Reviews
- 55
- Age
- 1y ago
Newest
by launch date
Littlest Pet Shop - Deluxe Holiday Calendar - Series 4 Advent Calendar -Gen 7 Authentic LPS Bobble Head Toy Figure Collectible Toy Animal Ages 4+
- Price
- $29.05
- Rating
- 4.8/5
- Reviews
- 685
- Age
- 11mo ago

LEGO Disney Frozen Advent Calendar 2025 Kids Toy - Holiday Countdown Playset for Boys & Girls Ages 5+ - Ana & Elsa Minidolls & Buildable Surprises - Disney Princess Gift for Christmas - 43273
- Price
- $28.94
- Rating
- 4.7/5
- Reviews
- 362
- Age
- 11mo ago

LEGO Friends Advent Calendar 2025 Building Toy - Holiday Countdown Set for Girls & Boys Ages 6+ - 24 Buildable Surprises 5 Minidolls & 5 Pets - Kids Gift Idea for Christmas - 42668
- Price
- $24.34
- Rating
- 4.8/5
- Reviews
- 526
- Age
- 11mo ago

Eleanores Diary 2026 24 Days Advent Calendar Gifts 12 Baby Dolls Set
- Price
- $41.97
- Rating
- 4.5/5
- Reviews
- 55
- Age
- 1y ago

Barbie Mini Land Collectible Advent Calendar with 1.5-Inch Dolls & 24 Days of Surprises Winter Village Play Areas for Storytelling Fun
- Price
- $22.24
- Rating
- 4.7/5
- Reviews
- 924
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
210
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 95%
Open market
12%
- Barbie59%
- Polly Pocket13%
- Mattel6%
- Fisher-Price5%
- Eleanore's Diary3%
- LEGO3%
- Open — no brand owns it (7 brands, 12%)
Demand
Toddler Advent Calendar 2022 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 75.7×
Search terms
Top Toddler Advent Calendar 2022 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- polly pocket advent calendar56K/yr
- polly pocket advent calendar 202594K/yr
- barbie advent calendar 2025120K/yr
- barbie advent calendar71K/yr
- advent calendar barbie13K/yr
- doll advent calendar12K/yr
- baby doll advent calendar8K/yr
- polly pocket advent9K/yr
- advent calendar polly pocket6K/yr
- barbie advent8K/yr
Reviews and returns
What reviews say buyers love and hate about Toddler Advent Calendar 2022
We read the reviews and the return reasons for every product selling here.
“it was a pain to put each days kit together”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toddler Advent Calendar 2022 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








